Lebron James’ business partner, Maverick Carter, recently revealed to US podcaster Bill Simmons that The King spends up to AU$2 million per year on his body. Also recently, the Commonwealth Bank announced that Aussies are set to spend $4.7 billion on New Years fitness fads.
Whilst some call it excessive, many see it as a smart investment.
Mav Carter says LeBron James spends ~$1,500,000 per year on his body. He uses cryotherapy, hyperbaric chambers, NormaTec leg boots, etc. He also has personal chefs, trainers, etc. He has a strict routine and diet. He invested in his body, so he can still dominate at 33 years old.
— Alex Kennedy (@AlexKennedyNBA) March 24, 2018
Others have taken it as a cue to reassess their own habits…
LeBron James spends $1.5M a year on taking care of his body and I haven’t washed my face with anything but shampoo since high school.
— Matt (@Stap_Jr) March 26, 2018
But that would be missing the point. The key factor in Lebron’s success is his attitude; not his bank balance. And his obsession with health, routine and detail has been well documented ever since 2008, a period of time News.com has called a, “Watershed moment”, where Lebron witnessed Kobe Bryant’s, “Maniacal attention to detail”, first-hand, in the lead up to the Olympics.
Or, as ESPN’s Brian Windhorst points out, it could have begun even earlier.
“James is the product of a childhood that left him prone to obsessing about routines. In third grade, he missed 100 days of school. In fourth grade, a foster family, the Walkers, established rituals for everything from homework to grooming. LeBron turned in every assignment on time, had perfect attendance and has, according to those close to him, fetishized routine ever since”
But what’s this got to do with Aussies?
Well, everyone from personal trainers to executive bankers are recommending we get creative about our fitness spending, rather than inspired to buy expensive gadgets.
Even Clive van Horen, Executive General Manager of the Commonwealth Bank, said, “The best things in life are free: Getting fit doesn’t have to break the bank. Get friends together for a workout or go for a run around your local park, download free motivational apps or watch YouTube tutorials for inspiration at home.”