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Louis Vuitton’s Kim Jones Is Replacing Kris Van Assche At Dior Homme

Could a LV x Supreme renaissance be coming to Dior Homme?

Kim Jones is officially Dior Homme’s new artistic director. The British designer who stepped down from his coveted role at Louis Vuitton earlier this year will become the successor to Kris Van Assche who had previously held the position for eleven years.

This is surprising news given that Van Assche hadn’t expressed his intentions to move on from the label in the past. One can consider this major shuffle the work of Dior’s newly appointed chairman and chief executive, Pietro Beccari. The businessman had worked with Jones at Louis Vuitton in the past and he’s looking to recreate some of that success at Dior Homme.


Thank you to Pietro Beccari and Bernard Arnault for the next chapter of my career

A post shared by mrkimjones (@mrkimjones) on

Beccari released a statement saying that he was “delighted to welcome Kim Jones at Dior Homme”.

“He will benefit from the support of the teams and from the ‘savoir-faire’ of the Ateliers to create an elegant men’s wardrobe both classic and anchored in contemporary culture. I am confident that he will continue to further develop Dior Homme on a global scale.”

“I thank Kris Van Assche for contributing to the amazing growth of Dior Homme by creating an elegant and contemporary silhouette for men. He wrote an important chapter in the history of Dior Homme and played a key role in its development.”

Jones also pronounced his own joy, saying that he was “deeply honoured to join the house of Dior, a symbol of the ultimate elegance”.

“I would like to warmly thank Bernard Arnault and Pietro Beccari for their trust in giving me this incredible opportunity. I am committed to create a modern and innovative male silhouette built upon the unique legacy of the house.”

WWD reports that Van Assche will remain at LVMH in a yet-to-be-specified role in the luxury house.


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