Picture this. You’re lounging around in the First Class cabin waiting for your 20 hour flight to conclude. You’ve endured just about every Dwayne Johnson film onboard and now you want something a little more stimulating on the mind and the palate.
How does a fancy cognac tasting masterclass sound?
That’s now possible thanks to the latest concept by Emirates who have unveiled their onboard spirits tasting program.
The lessons which kicked off with a Tesseron Cognac Lot 29 XO masterclass with its founder aims to bring together passengers and high-end spirit makers on the same flight.
It won’t be just cognac though with Emirates looking to educate passengers on every form of spirit from the latest whiskies to cognacs to gins, vodka and flavoured liqueurs.
“We aim to deliver the best culinary experience on board and that goes for our menus, our wines and also our new spirits range,” explained Joost Heymeijer, Senior Vice President of Inflight catering at Emirates.
“We’ve invested time in building relationships with the best spirits makers in the world, understanding global trends and achieving the perfect serve on board to showcase these beverages in the best possible way.”
Given that Tesseron Cognac can range anywhere from $800 to $4,500, passengers can expect to sample spirits of that similar calibre. Those in other classes needn’t worry though.
Whilst only First Class will receive the tasting program, Business Class and Economy Class will also given access to complimentary spirits via the airline’s revamped menu that offers up over 30 new spirits and liqueurs.
Think the exclusive Dalmore King Alexander III and Hennessy Paradis Impérial in First Class, Glenfiddich Solera Reserve 15 year old single malt Scotch whisky for Business Class and Dewar’s White Label Scotch whisky for Economy Class.
According to Emirates, the menu took two years to curate with an in-house team of experts who worked closely with suppliers.