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Kris Van Assche Signs On As Berluti’s New Artistic Director

Expect to see more contemporary streetwear influence from this classic menswear brand.

The global menswear scene has seen a major shuffle of late with Kris Van Assche the latest to be appointed a coveted new position as Berluti’s artistic director.

The Belgian designer remains under the LVMH umbrella after parting ways with Dior Homme last month in favour of Kim Jones, the latter of whom had left Louis Vuitton so that Off-White’s Virgil Abloh could take over his residency.

The latest shuffle will see Van Assche looking after the French menswear label’s ready-to-wear, accessories, shoes and leather goods. It also marks a grander plan for the LVMH group to tap into the highly lucrative luxury streetwear scene with a trio of the most influential names in the game under its wing (Kim Jones is the man responsible for the successful Supreme x LV collaboration whilst Virgil Abloh’s Off-White brand has pulled off successful collaborations with Nike).

Van Assche has big shoes to fill if he’s to keep up with the new wave off streetwear-inflected menswear designers but his experience should see him through the latest role. During his time at Dior Homme, Van Assche had successfully integrated streetwear aesthetic into the rigorous and established codes of the house. This helped the classic brand win over a new fan base with revitalised prospects for the future.

“I have always wanted to build bridges between the savoir-faire, the heritage of a house and my clear-cut contemporary vision,” Van Assche told the BoF.

“Antoine Arnault spoke to me of his ambitions for Berluti and it is with great pleasure that I accept this new challenge, which fits perfectly with my own will and vision. I would also like to thank Bernard Arnault for his renewed confidence.”

“I am delighted to welcome Kris Van Assche to Berluti,” added Antoine Arnault, chief executive of Berluti. “I have known him for several years, have always admired his work at Dior Homme and I am looking forward to working with him.”

Kris Van Assche’s first collection for Berluti will debut at Paris Men’s Fashion Week in January 2019.

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