The Playbook For The Modern Man

Men’s Fashion Instagram Accounts To Follow For Epic Sartorial Inspiration

Up your wardrobe game.

Everyone’s favourite photogenic face-maker has a unique ability to inspire wanderlust. But forget travel. Heck: for now you can even forget about sliding into future bae’s DM’s—today we’re showing why Instagram is a platform for budding fashion savants. Every image is a digital postcard that will add to your sartorial savoir faire and pretentious use of the French language.

If your bank account (or will power) can handle the pressure, here are the 10 best fashion Instagram accounts every man with a stylistic conscious should be following now. Make your subconscious work for you—up your style-game while you scroll.



The Playbook for the Modern Man is like that fashionable mate whose style you subtly rip off while hoping he doesn’t notice. Except D’Marge don’t mind—that’s what they’re there for. Follow ’em for an irreverent take on upcoming brands to watch, health and fitness inspiration, dating advice from the mouth of international models, travel guides, and the latest developments in business, technology and motoring.

Upscale Hype

Celebrity fashion and high end lifestyle news, Upscale Hype is the sort of place you go when you want to know what rappers are wearing, what streetwear is trending and what’s on Scott Disick’s feet.


Following Hypebeast is like having a personal assistant dedicated to bringing you the progression of fashion, a comprehensive range of styles and brands, from streetwear to high-end (and from established to underground), as well as art, music, design and lifestyle inspiration.


The @stussy Tribe Man Applique Hoody — available in a range of colours. #stussy

A post shared by END. (@end_clothing) on

END. is a global menswear retailer known for its expertly curated edit of luxury fashion, emerging designers and exclusive sport/streetwear. This is more than evident on the ‘gram, where they will stop your index finger dead every time you glance their mouthwatering menswear.

Mr Porter Live


Remember that time you saw a dude mix K-Mart track-pants with Balenciaga and you tried not to look but you’ve thought about it at least three times since. Mr Porter is those three times. A global men’s style destination, allow them to feed you the latest developments in men’s fashion via a quirky, tonal aesthetic.


Nike Air Jordan 3. Available at Kith shops and

A post shared by Kith (@kith) on

Admit it: you feel like a goddamn prince when you wear your Ben Simmons replica jersey paired with ~on point~ shorts and sweet kicks. To get that feeling more often, follow Kith. More than the pretty internet-face of progressive retail establishments from SoHo to LA, Kith is a multifunctional lifestyle brand for both men and women, with a clean cut Instagram to match.

Barney’s New York

You know that time you caught sight of yourself in the mirror and thought, “F*ck: I’m good looking,” posed, felt stupid, looked around to check no one was watching and posed some more? Barney’s is the Instagram that will get you doing more of it—in better clothes. If you’ve got the cash, that is…

Matches Man

Freshen your feed with Matches Man who will drip feed you sultry looks, luxury kicks, jealousy-inducing landscapes and Gucci bags.

High Snobiety

A little dose of C3PO. 📷: @horus_nebsen #snobshots

A post shared by Highsnobiety Style #HSStyle (@highsnobietystyle) on

Buzzwords like deconstructed, luxury, premium, haute-couture, on point and #fire are slung around too liberally these days. But when it comes to High Snobiety, which puts them all together in a stylish catalogue, where runway meets the street, they fit like a Louis Vuitton glove.


🗽 #grailed 📷: @cdarganphoto

A post shared by Grailed (@grailed) on


Their bio, “A curated community marketplace for men’s clothing,” is a modest, yet accurate description of Grailed. This is the numero uno account to follow if you want to one day stumble across the next holy grail item of your wardrobe.

RELATED: How To Successfully Slide Into A Girl’s DM’s, According To A Woman 

RELATED: Instagram Boyfriends Reveal What It’s Really Like To Date An Influencer

  • Gram Genius

    This is amazing .. I will follow their page.

  • Anus asotra



Show More



The playbook for the modern man

Get the very best of men's style, health, travel & culture delivered to your inbox.

Dont show me this again