#FreeTheNipple. #InMyOwnSkin. #AuNaturel. If you’re a man who personally champions these social movements then you can cry yourself to bed tonight because Chanel thinks you’re ugly AF.
The French luxury house has unveiled their first ever line of makeup…for men. Boy de Chanel is aiming to capitalise on the booming men’s grooming trend lamented by the proliferation of K-Pop boy bands, Bruce Jenner and assumingly, the emo culture of 2004. Hello, Green Day.
Naturally, the collection which includes a tinted fluid in four colours, a matte moisturising lip balm, and four shades of eyebrow pencil will make its debut in South Korea on September 1.
Still confused? Here’s what the fashion house thinks about its latest gamble.
“By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style,” reads the press statement.
We’re not going to argue whether or not men should wear makeup, but we did ask two women in our office whether they’d date a man who wears makeup. One gave a definitive ‘no’ whilst another added ‘no way’ before questioning the level of applied makeup.
These responses resonate closely with a recent survey by hommage who found that women were totally fine with gay men wearing makeup but a bit more apprehensive when it came to dating a straight guy with makeup.
“So as a whole, many women seem to suggest that they wouldn’t date men that wore heavy makeup but don’t think differently of men that choose to. Many women said they have male friends that wear a full face of makeup, however, if a boyfriend wanted to they just wouldn’t like it.”
So if you’re contemplating whether or not Chanel’s latest release will benefit your ugly mug, here’s your answer. We just hope their next release includes a Homer Simpson style applicator.