The Playbook For The Modern Man

Silicon Valley Company Will Help You Lose Weight…If You Send Them A Naked Selfie First

“A great product for closet masochists with a $1,395 burning a hole in their pocket.”

Deep down we all have body dysmorphia. Some of us are overcritical and self conscious, while others shamelessly point out their barely-existent six pack every excuse they get. Fortunately, for most of us these rose (or mud) tinted glasses are not too great a problem, but for people who would like to get to know their bodies in 3D, 4-million points of data detail, Naked Labs Inc would like to propose… a solution.

Naked Labs are a Silicon Valley startup engineering $1,395 full-body smart-mirrors designed to give you “honest feedback” on how fit you really are.

Naked, their recently launched 3D body-scanning mirror, uses infrared light to assess your body, telling you your body-fat percentage and ratio of fat to muscle mass. And once you link it to your smart-phone and use it regularly, it will even help you track your progress over time.

Maxim call it, “A stand-in for that humiliating, albeit motivating, diagnostic they give you during a comp personal training session when you join a new gym.”

Although that’s what the Valley’s fitness freaks and micro-dosing execs will undoubtedly be using it for, the mirror can also be a trendy, everyday tool for gym-shy tech-lovers.


As Digital Trends points out, Naked is more than a smart-mirror—it’s also, “A connected rotating scale and a companion mobile app… enabling users to track how their bodies change over time,” making it a “potentially game-changing device” for casual joggers as well as olympic athletes.


“One page in the press kit stands out, helpfully titled ‘Take nudes.’ At least the device’s creators explain their thinking. ‘For your eyes only, of course,’ it reads. This data goes far deeper than the numbers on the scale. Naked helps you understand how your body is changing so you can stay motivated to hit your goals,” (Digital Trends).

“We have been looking forward to this day for a long time,” Naked CEO Farhad Farahbakhshian said in a statement. “Today, people are searching for evidence-based methods to track health and fitness that aren’t solely focused on weight. We are excited to get Naked into people’s homes to give them better insight into exactly what’s going on in their body and help them work toward their goals.”

As long as there are no leaks a la iCloud, it seems like a great product for closet masochists with a grand burning a hole in their pocket.

RELATED: Hidden Apple Feature Reveals Just How Addicted To Instagram You Are


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