THE PLAYBOOK FOR THE MODERN MAN, SIGN UP NOW

Get exclusive content, special offers and latest news delivered to your inbox.

Local Sydney Burger Bar Sets #MeToo Movement Back A Decade With Their Instagram Account

Social media at its finest.

With the #MeToo movement in full force, most businesses are carefully evaluating their behaviour and crafting ad campaigns that make them seem as progressive as possible. However, Big Daddy’s Burgers, a Sydney burger chain, have taken the opposite approach, shamelessly revelling in the notion that sex sells—by filling their Instagram account with more ‘chicks’ than chips.

Your local (inarticulate) prude would call it, “tone deaf,” and your Grandma would probably have a “crisis of morality” if she saw it, but what may seem like gratuitous imagery of attractive clientele (and greasy, succulent burgers n’ fries) is actually ahead of its time. How’s that, you say? Well, feminism stopped worrying about ‘objectification’ a while back, and now recognises that it’s actually quite patronising to tell women what they can and can’t do with their bodies.

If I could get free burgers for flaunting my dad bod, I would. But that’s beside the point; although Big Daddy’s Burgers have embraced the latest Women’s Lib literature, they are problematic for a whole ‘nother reason—they’ve set the #MeToo movement back, possibly by an entire decade, by teaching an impressionable young audience that when you see something hot n’ tasty, you damn well get your hands on it.

 

View this post on Instagram

 

A post shared by Big Daddy’s Burger Bar (@bigdaddysburgerbar) on

Milkshake? Yoink.

 

View this post on Instagram

 

A post shared by Big Daddy’s Burger Bar (@bigdaddysburgerbar) on

Fries? Mine.

 

View this post on Instagram

 

A post shared by Big Daddy’s Burger Bar (@bigdaddysburgerbar) on

Cheese sticks? Get in ma belley.

 

View this post on Instagram

 

A post shared by Big Daddy’s Burger Bar (@bigdaddysburgerbar) on

Pork ribs? I will literally stab you if you try and stop me.

 

View this post on Instagram

 

A post shared by Big Daddy’s Burger Bar (@bigdaddysburgerbar) on

Burger? Yep: and pimp it out while you’re at it.

And so on and so forth. And, as we expected, this aggressive form of advertising is not without consequences. You walk in an innocent, hungry, ambitious young soul, and walk out full of calorific regret—as you’ll see below.

Before it was all sunshine and roses bridges.

 

View this post on Instagram

 

A post shared by MONIQUE (@monique.peterson) on

But after tasting big daddy’s deliciousness, this is the end result.

Likewise, another promising Instagram user started off a picture of class.

 

View this post on Instagram

 

A post shared by 2 🎲 4 (@lil1ebowski) on

But one visit to Big Daddy, and she switched the wine for monounsaturated fats.

 

View this post on Instagram

 

A post shared by Big Daddy’s Burger Bar (@bigdaddysburgerbar) on

And it wasn’t just the #girlsofinstagram. Jake Montgomery, an ironman and Australian long course champion also succumbed to Big Daddy’s tacky charm and succulent gluttony.

 

View this post on Instagram

 

A post shared by Jake Montgomery (@iamjakemontgomery) on

Give me more, Daddy…

 

View this post on Instagram

 

Jake Montgomery Australian Ironman 70.3 Champion 2016 .. @iamjakemontgomery @bigdaddysburgerbar #ironman #australianchampion 👻bigdaddysbb 📍Penrith Panthers 💢Now Open !! 📍Pad 3, 5 Viscount Place Liverpool 📍227 King Street, Newtown 📍Shop 4 113 Oxford St, Darlinghurst 📍80 Henry St, Penrith 📍18b Parkers Farm Pl. Casula @bigdaddysburgerbar #weloveourcustomers #pimpmybuns #americandiner #americanfood #foodporn #selfies #burgers #burgerporn #fashionspree #followme #sydneyburgers #burgur_p.o.r.n #foodie #foodgasm #foodblogger #instafood #insta #foodcoma #foodgram #modelseatburgerstoo #cheatday #instalike #bigdwhosyourdaddy 🍔 #bigdjuicydouble 🍔#bigdhomewrecker 🌭 #bigdomgburger 🍔 #bigdsaymyname 🍔 #bigdsugardaddy🎂

A post shared by Big Daddy’s Burger Bar (@bigdaddysburgerbar) on

The moral of the story? There’s nothing sexy about a food coma—although reaching that state often feels better than sex. Which may be why even professional athletes and aspiring Instagram models can’t resist the politically incorrect lure of Big Daddy’s Burgers.

RELATED: Political Correctness Hits Pro Surfing In An Outrageous Move To Ban The Bum

Close

Sign up now,
you magnificent bastard.

Access exclusive content, be the first to know about giveaways
and receive news before your mates.

z