Secrets To Dressing Like A Londoner When You’re Not One

Needing no introduction, Burberry invented the trench coat and continues to impact men's wear. Its latest collections embrace block colours and tailoring with interesting prints making it still very 'London'.

Another icon, the designer creates superior off-the-rack suiting, understated florals on shirts and now, a great range of customised jeans.

The design newcomer is London's answer to urban luxe, offering premium casual wear with a sports inspired aesthetic. The brand is big on satiny fabrics and comfy shapes - and the boldest of colours. Use in moderation.

A fashion veteran, VW is attributed to starting the punk look in fashion's main stream circles. Her work is out-there but pick out her heritage tartans and leathers to liven up your wardrobe.

Located at No.1 Savile Row, Gieves & Hawkes has dressed the wealthiest and most powerful in London from Royal Dukes to the aristocratic. They makes the best bespoke suiting for tailoring that fits like a glove.

A staple London brand, Reiss offers affordable luxury with wool coats, slacks and smart casual shirts that work easily into the modern gent's style canon. And just look at their luggage.

A maker of leather shoes and luxury shirts, Oliver Sweeney is an artisanal brand known to every Londoner. Their home-made shoes are worn by both the hipster and the Savile Row gent.

Tailor to celebrities, a Tom Ford suit is one of the most sought after items in today's fashion world. Then, there is his eyewear and fragrance; making you a high-end Londoner from cloth to scent.

The talk of the town, Green's oversized silhouette, both muted and patterned colours, and perfect blend of sports and structured looks mean he is the one-to-watch in seasons to come.

Founded in 2008, Mr. Hare specialises in contemporary gentleman’s shoes. Creating a dress shoe for every man, Mr. Hare uses fine Italian leathers from a place called Santa Croce sull Arno in Italy. Hop on in.