The Playbook For The Modern Man

This $270 Daytona Inspired Chronograph Is A Whole Lot Of Swiss Made Goodness

Built for speed, at a reasonable price.

The Rolex Daytona, in recent decades, has become one of the most iconic watches of all time. Back in 2017, Paul Newman’s 1968 Rolex Daytona became the most expensive watch ever sold at auction, fetching a staggering $17.753 Million USD. It’s no surprise then that – ever since – Daytonas have become one of the most sought after Rolex’s, making buying a new one near unattainable. At the time of writing, the cheapest Rolex Daytona listed on the second-hand market is AU$16,512 and the most expensive is listed at AU$788,475. Remarkable, hey.

So what makes the Daytona so desirable? Well, it isn’t all Paul Newman’s influence. Back in the 1930s Rolex’s founder, Hans Wilsdorf, decided to test his watches by putting them on the wrists of athletes and adventurers and it just so happens that in 1935 Sir Malcolm Campbell broke the land speed record at Daytona Beach, clocking 445.72 km/h wearing a Rolex. Many moons later, in 1991, Rolex became a key sponsor of the Daytona Speedway. This motorsport heritage and their stories behind them has made the Daytona a watch that envokes a nostalgic perception of motorsport and of the men who risked life and limb participating in it.

What if I told you though, you could get a similar-looking, Swiss-made watch with an automatic movement for only $270? Well, you can and it’s from a watch brand that’s even older than Rolex itself.

For a limited time, you can score them for $270; 40% off their retail price. There’s a selection of colours available that are not too dissimilar to the Rolex colourways – our favourites are the stainless steel models with either a blue or black dial. There you have it, the perfect affordable alternative to the Rolex Daytona.

Shop The Tissot V8 Chronograph $275

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  • Franky De La Cruz

    This watch has a Quartz not an Automatic movement. Please research your articles.

  • Og Francis

    Overpriced rolex homage

  • Hugo Gonz

    This is quartz. This site has lost reputation with me after this mess up.

  • Alex C

    Not automatic. Its hard to find a decent tissot automatic these days. Plus walmart is selling this watch for $180. Shame.

  • Piotr Bieniek

    Last time they quoted a Breitling that Brad Pitt was wearing as ambassador stating it’s RRP is $11.7million. even though it’s 10k at the stores. Idiots.

  • xand

    Meh. Read the link you’ve linked before writing an article about it.

  • Hugo Gonz

    Hahaha what a bunch of morons


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