This article was produced in partnership with Bvlgari
Watches and wine are very similar. In the same way there’s nothing wrong with a cheap bottle of vin ordinaire – it gets the job done – there’s nothing wrong with a basic watch. But ask anyone whether they’d prefer a bottle of vintage Merlot or a fine Swiss timepiece over the alternative and there’d be little debate.
The comparison is also apt because both watches and wine attract snobs. Some oenophiles won’t touch anything that’s not a Bordeaux, and some watch fans only care about ‘the holy trinity’, for example. People are entitled to their preferences, but to an extent, they’re cutting off their nose to spite their face: their narrow-mindedness is preventing them from experiencing a world of pleasures.
So in the same way, Bvlgari watches are like fine Australian wines: made with all the finesse and expertise of the bastions of their respective worlds, but with a unique flair that only fresher, more innovative origins can bestow. And just as Australian wines often combine Italian techniques with Australian terroir, Bvlgari watches combine the excellence of Swiss watchmaking with Italian flair in a particularly tasty combination.
Bvlgari, one of the world’s leading luxury brands, is best known for its fantastic jewellery, accessories and fragrances – but as this year’s Geneva Watch Days has emphatically demonstrated, they ought to also be part of the watch conversation.
Two of their most exciting 2020 releases include the new Octo Finissimo Steel and Bvlgari Bvlgari Aluminium: perhaps the most quietly brilliant versions of these great timepieces.
Let’s start with the Octo Finissimo Steel. The Octo Finissimo has garnered high praise since its introduction in 2014, the ultra-thin sports watch loved for its comfort and distinctly Italian Futurist style. The highly-faceted, elegant timepiece has been experimented upon with a wide variety of complications, including flying tourbillons and perpetual calendars, but sometimes simple is best.
The new steel model lets the acclaimed design of the Octo shine through, with nothing but a small seconds indicator to distract from its timeless design. The steel’s satin polish lets the design (literally) shine, with the broad, handsome integrated steel bracelet complementing the boxy style of the watch perfectly. Its steel construction not only looks great but means it’s perfect for daily wear.
The BB Aluminium has also got our mouths watering. The design of the watch reminds us of the stylish aesthetic of Baz Luhrmann’s iconic 1996 film Romeo + Juliet: the mixing of Italianate heritage with 90s haute couture and beachy looks.
90s style is back in a big way in 2020, and horological legend Gérald Genta’s 1998 masterstroke that is the Bvlgari Bvlgari has never shone brighter. The unique rubber bezel with Roman ‘BVLGARI’ font flanks a minimalist dial, emphasising the clean and cool nature of the watch. Now that it’s aluminium, the already eminently-wearable watch is more wearable than ever. The hinged rubber strap is a particularly unique touch and adds to this piece’s impeccable elegance and functionality.
Like a glass of South Australian Montepulciano, these Bvlgari watches go down a treat: a salve for the weary soul of any watch collector looking for something new to spice up their collection, or for their next daily wearer. Bvlgari has invested savvily in their watchmaking in the 21st century and it’s paid off: the Italian luxury house is more than deserving of a seat at the table of haute horologerie, and you should add one of their watches to your collection.