Ever heard of the cheerleader effect? It’s a form of cognitive bias that leads people to believe that individuals are more attractive than they are when they’re in a group. Originally just a gag in the sitcom How I Met Your Mother, the cheerleader effect has since been backed up by scientific research in both 2013 and 2015 studies.
What has this got to do with the Beckham family? Well, the sheer attractiveness of the family has served patriarch David well, distracting from an otherwise questionable footwear choice.
The entire clan (sans eldest sibling Brooklyn) came out in force to support matriarch Victoria Beckham at the debut of her namesake clothing label’s spring/summer 2021 collection in London. Victoria and daughter Harper looked very classy, Harper in a flowery dress and matching face mask, and Victoria in stiff denim pants and a bolo tie – but it was the boys who got tongues talking, the three decked out in full Christian Dior.
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Sons Romeo and Cruz both rocked pieces from the ‘Air Dior’ x Nike collection – Romeo wearing the capsule’s flagship item, the incredibly popular (and expensive) Dior Air Jordan sneakers. Cruz also wore one of the French brand’s classic ‘saddle bags‘ as well as another pair of ‘hyped’ Jordans: the collaborative KAWS x Air Jordan IVs from 2017.
David instead opted for a long black jacket, drawstring pants and the rather surprising choice of socks with slides – a sartorial aberration we might be more inclined to smear if he (as well as the rest of his family) didn’t look so effortlessly cool. Hence the ‘cheerleader effect’.
The Beckham clan are no strangers to wild footwear choices. Take 17-year-old Romeo’s head-turning choice of fluro orange Crocs on holiday in Cornwall earlier this year – like father, like son when it comes to controversial on-foot style, we suppose.
It also goes to show that an outfit is more than the sum of its parts. Beckham (unlike fellow socks-and-sandals lover Nico Rosberg) can make the ultra-casual look work, particularly paired with the crisp black palette of his other garments. He looks like a designer Noel Gallagher as opposed to a clueless German holidaymaker.
Former Spice Girl Victoria was forced to downsize her fashion show due to COVID-19 restrictions, opting for small groups to visit and to present the majority of the collection virtually rather than have a full-blown catwalk. Luckily, she had her stylish family in her corner to help keep spirits up. The subdued showing is further evidence of how the fashion world has been impacted by The Bat Kiss in 2020.