This feature has been produced in partnership with Martell.
Getting a bottle of whiskey for Christmas is only slightly better than getting a pair of socks.
Sure, whiskey’s lovely, but it’s a bit of a cliche, isn’t it? You don’t want to have a reputation as someone who gives lame presents. Instead, let’s flip the sip – if you’re looking for a liquid gift to give to someone this holiday season, the best move you can make is gifting a bottle of Martell Blue Swift.
It’s the perfect gift because there’s nothing else quite like it. Martell, the oldest of the great cognac houses, shook up the spirits game in a big way with the release of Martell Blue Swift: the spirit drink made from 100% VSOP cognac that’s been finished in Kentucky bourbon casks, it takes the unparalleled smoothness of a fine cognac and electrifies it with a modern edge.
It’s fruity, with bold vanilla and spice notes, but with a toasted character thanks to its bourbon barrel aging. Devilishly silky and indescribably delicious, if they like dark spirits – no matter if they’re Scottish, French or American – then they’ll love Martell Blue Swift.
It makes for a thoroughly thoughtful, tasteful and interesting gift that’ll put you leagues apart from anyone who copped out with a book or bottle of Bundy. And of course, gifts are best shared with friends, so really you’re doing yourself a favour in the long run by gifting one of these bad boys.
Add Martell Blue Swift to your holiday shopping list… Or your own. Nothing wrong with treating yourself this time of year, either.