The Playbook For The Modern Man

Bremont Celebrates ‘Most Beautiful Car Ever Made’ With Similarly Stunning Watch

“A fitting tribute to the best of British design whilst being a design triumph in its own right.”

Collaborations between car brands and watch manufacturers are nothing new. This year alone has seen TAG Heuer collaborate with Porsche (finally), Richard Mille launch a multi-year partnership with Ferrari and Girard-Perregaux jump into bed with Aston Martin.

But in their characteristically iconoclastic way, Bremont’s done something a little different – unveiling a collaboration with Jaguar that celebrates one of the British marque’s most influential cars from years past; one that even old man Enzo Ferrari described as “the most beautiful car ever made”.

Of course, we’re talking about the Jaguar E-Type. First unveiled at the Geneva Motor Show in 1961, the iconic two-seater instantly won hearts thanks to its bubbly, sleek design and impressive performance chops: not only was it a looker, but its 265hp, 3.8L straight-six engine gave it a top speed of over 150mph (all with a price tag of just half an Aston Martin or a Ferrari).

It wouldn’t be much of an overstatement to say that it’s probably the best car Britain ever produced.

A 1961 Jaguar E-Type – specifically, the first production roadster. Image: Wikimedia Commons

You could make the same argument for Bremont’s watches. Founded in 2002 with the lofty goal of re-establishing the great British tradition of luxury watchmaking, Bremont has quickly become one of the most exciting and in-demand watch brands on the market; more than living up to its mission. In that sense, it’s a perfect partnership.

Enter the Bremont Jaguar E-Type 60th Anniversary Collection: a fitting tribute to the best of British design whilst being a design triumph in its own right.

Only available as an exclusive, limited-edition box set, this collection is designed with the ultimate E-Type fan in mind. Each set includes one of the two different coloured bezel chronographs as well as Bremont’s first-ever rally timer.

The stunning 43mm chronograph draws direct inspiration from the E-Type itself, and comes in two tongue-in-cheek colourways: ‘Flat Out Grey’ and ‘Drop Everything Green’. A classically handsome watch, it’s chock-full of clever little nods to the classic 60s motor.

The collection in full: the two watches as well as the rally clock.

The watches feature a black dial inspired by the E-type’s instrument gauges; the chamfered hour and minute hands replicate the car’s tachometer needle; its lugs and winding crown are engraved with a pattern emulating the period-correct Dunlop racing tyres fitted to the car; even the automatic movement’s rotor is a miniaturisation of an alloy-spoked E-type steering wheel.

RELATED: Australians Are Finally Becoming More Adventurous With Luxury Watches

Like the E-Type, it’s not all looks, either: water-resistant to 200m, chronometer-rated with a 38-hour power reserve, it’s a capable timepiece that’ll keep up with even the most speed-hungry motorists (or demanding desk jockeys). The 60s-esque racing-style leather strap is another great touch.

Furthermore, every box set comes with a rather special unique driving experience hosted by Jaguar Classic: all 120 privileged customers will get the chance to take the wheel of 3 iconic E-types and put them through their paces at Jaguar’s Fen End facility. That’s certainly something to look forward to once international travel opens back up…

Retailing for 12,995 GBP (~23,260 AUD), the Bremont Jaguar E-Type 60th Anniversary Collection is, all things considered, remarkably good value. A nice watch, an awesome rally clock and a once-in-a-lifetime E-Type experience? That’s something that sure to get your motor humming.

Discover more about this unique watch (and unique opportunity) here.

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