Men’s skincare is treated as an afterthought, but a great skin regimen is essential; especially for the skin under our eyes, as this is the most delicate area on our faces and requires a sufficient level of care. But when considering face washes, serums, gels, moisturisers, etc. building a skincare routine is a daunting task for anyone, so knowing which vital ingredients to look out for will give you the power to transform your skin to the best it’s ever been.
Make sure when choosing your eye serum or cream, you look out for ingredients such as Peptides, Niacinamide, Hyaluronic acid, Vitamin C and E, as these solutions will help with fine lines, wrinkles, eye puffiness, and dark circles. No matter if you’re suffering from a major hangover or failed to get a good night’s sleep, a proper eye cream will minimise a ‘tired’ look while making your skin look incredibly smooth.
To help you find a high-quality eye treatment, we’ve rounded up the best brands fusing innovative ingredients and advanced technology to ensure the skin under your eyes stays hydrated and youthful. We’ve included a list of creams that cater to every man’s skin concerns, no matter what skin type!
Lumin

Lumin is a premiere skincare brand that’s simple, effective and affordable for men. They sought after high-quality ingredients and have consulted skincare experts in Seoul to make their incredible range of products. Lumin is all about offering a range of products made for different skin types, ensuring every man will be able to find something suitable.
Their Dark Circle Defense eye cream is one of the best skincare products on the market, as it assists with dark circles, puffiness, fine lines and wrinkles. The key ingredients in this cream are Niacinamide (vitamin B3), lemon extract and caffeine – together; they help rejuvenate under eyes while keeping the skin hydrated while reducing inflammation and uneven skin tone. Put a layer of this serum on before bed every time to see its full effects.
Malin+Goetz

Malin+Goetz is a leading skincare and fragrance line for men that combines natural ingredients with advanced technology, promising the best results. Matthew Malin and Andrew Goetz launched their company back in 2004, which led to opening stores in New York to Los Angeles, San Francisco, London and Hong Kong while distributing to luxury retailers and hotel, airline and gym amenity partners worldwide.
Malin+Goetz offers both revitalising eye gel and eye cream that are guaranteed to brighten dark circles while slowing down the ageing process. Their Revitalising Eye Gel is a lightweight serum that is even effective on the most sensitive skin thanks to its cool cucumber extract that helps you smooth the undereye area. However, their Revitalising Eye Cream is more nourishing and suitable for addressing signs of ageing. Also, for new customers, you get 15% on your first purchase.
Kiehl's

Kiehl’s was founded by pharmacist John Kiehl in 1851 and has been providing world-class apothecary skincare ever since. Kiehl’s honed in on his trade as an apprentice, launching his company and opening his very first store on the corner of 13th Street and Third Avenue in New York City. Soon after, the brand grew to prominence, thanks to its diverse range offering everything from teas, herbs, tinctures, honey and oils.
Make sure you first their store, as Kiehl’s offers some of the best eye creams for men on the market. From eye fuels to de-puffers, these products are committed to combating dark circles while being anti-ageing. These serums and creams promise to lift and firm under the eyes and are available for extremely reasonable prices, so snap them up quick!
Geologie

Geologie refers to the study of the earth, which serves as the foundation of this innovative skincare brand. Founded by Nick Allen and Dave Skaff, Geologie offers an incredible range designed by dermatologists as they believe in evidence-based products. This famous brand has also appeared in many publications, including Men’s Health, Esquire and Ask Men.
Geologies offers nourishing eye creams perfect for treating dark circles and fine lines. Geologies offers anti-wrinkle cream that’s ideal for hydrating your eyes thanks to its mix of peptides and antioxidants that help smooth the area. However, if you’re looking for an undereye cream more suited to treating dark circles and puffy eyes, make sure you check out Dark & Puffy Under Eye Cream.
Jack Black

Jack Black is a leading skincare brand for men that produces incredible shaving products too. This company offer a range of affordable products with ingredients that are the best in their class. All of their products are dermatologically tested while being paraben and sulphate free. Made in the USA, Jack Black’s line is certified organic and cruelty-free, ensuring they’re effective without harming the planet.
If you’re looking for a rich cream ready to make crows feet disappear, it’s worth investing in their Protein Booster Eye Rescue. This powerful cream features green tea extract and Matrixyl Synthe’6 – a pesticide capable of reducing the appearance of wrinkles by 28%. Use this cream morning and night for best results in anti-ageing.
The Body Shop

Founded by Anita Rock, The Body Shop is a pioneering luxury brand that offers over 900 ethically made skincare, make-up, haircare and body products. In the mid-nineties, the company got its start opening up a little green shop of skincare products. Since then, The Body Shop has grown globally and now has stores in over 65 countries.
Make sure you check out their eye creams and serums, as these products are perfect for pampering and treating the delicate skin around the eye. This diverse range offers everything from make-up removers to gel-like formulas. If you have dry skin, you might want to consider using one of their oil-based serums, as these products contain Omega 3 to banish dark circles and make wrinkles appear smoother. This range caters to all kinds of skin types too.
Goop

Aside from taking over beauty columns everywhere and now Netflix, Goop has dominated the wellness and lifestyle industry since its launch in 2008. Founded by award-winning actress Gwyneth Paltrow, Goop began as a homespun weekly newsletter born in her kitchen. Despite its humble beginnings, Goop has grown into a global empire, recognised and celebrated worldwide. No matter how big the company grows, Goops remains guided by the foundation of the business, which is wellness.
If you’re after a tremendous all-around eye cream for men, check out the GOOPGENES cream. This all-in-one cream that’s been clinically tested, ensuring it helps reduce dark circles and smooth fine lines. Made with active ceramides and nourishing botanicals, this cream improves skin hydration for 72 hours. Apply it morning and evening to kiss goodbye to tired under eyes.
Perricone MD

For more than two decades, Perricone MD has been at the forefront of wellness and skincare, supplying products that promise long term results. Their range has been reviewed by world-class skincare experts to ensure they’re of the highest quality. This company was created by Dr Nicholas Perricone, a renowned author of the New York Times bestseller, The Wrinkle Cure. Perricone’s line has changed the skincare industry for the better with its visionary approach to ageing and promotion of healthy, clean living.
Perricone MD has a collection of eye treatments suitable for treating ageing, puffy eyes, dark circles and crow’s feet. If you’re after a product that will brighten up the skin, make sure you check out one of their vitamin C serums, as these items boost the appearance of collagen skin rich while treating uneven skin tone around the eye.
Huron

Though Huron is a relatively new brand, since 2009, they have proven to be a force to be reckoned with when it comes to skincare, as they produce a highly sought after range that’s super effective and reinvented men’s grooming. Heron’s products are made with science-backed, clean ingredients that are 100% vegan and never tested on animals. If you’re looking for a sustainable brand helping to build your skincare regimen, then you’ve come to the right place.
Huron’s 2.0 Eye stick minimizes the appearance of dark circles while offering long term results for fine lines. This plant-based eye cream is a combination of Caffeine, Aloe, Snow Mushroom, Glycerin and Moringa Seed Oil, to have you looking and feeling fresh, even after those late nights.
Clinique

Clinique was born in the late sixties after beauty editor Carol Phillips asked a leading dermatologist Norman Orentreich “Can great skin be created?” in American Vogue. This led Evelyn Lauder – the daughter-in-law of Estee Lauder, to bring the article to her attention. After discovering the article, Phillips and Orentriech were recruited to help create the skincare brand, and Clinique was launched the following year.
They have a series of eye care treatments dedicated to rejuvenating and hydrating the eye area. These nourishing creams target all visible signs of ageing and are even suitable for sensitive skin. These creams promise to make your skin brighter, plumper and hydrated. Clinique understands your eyes are an extremely delicate area, which is why all their products are Ophthalmologist tested, ensuring they’re incredibly gentle on the skin.
Lab Series

This leading skincare brand launched in 1987, with a lab exclusively dedicated to researching men’s physiology and skin needs. With over 30 years of experience, Lab Series has created incredibly solutions fused with technology and active ingredients that caters to all skin concerns. Lab series’ products are based on science and heavy research promising to improve the skin dramatically.
If you’re on the hunt for a brightening eye gel, then look no further than Daily Rescue Energizing Eye Cream. This oil-free cream helps energise eyes while promising a younger, youthful appearance. This anti-age eye cream also helps to improve the skin’s elasticity and smoothness without using harmful chemicals. All you need is to add a little dollop to your under eyes, and you’ll see the effects almost immediately.
Grown Alchemist

Since Grown Alchemist was established in 1999, its delivered world-renowned products guaranteed to address every kind of skincare concern. This Australian based beauty brand has a selection of clinically proven skincare products that are natural and organic to improve the health of your skin cells. Grown Alchemist offers a simple yet effective solution to skincare, providing products that “bring the science in beauty.”
If you’re looking for an essential eye cream to introduce into your skincare routine, have a look at the Grown Alchemist Age-Repair Eye Cream, as this solution vastly improves the skin’s firmness, dark circles, fine lines and wrinkles around the eyes. This cream combines Vitamin A, E and D to help support the skin’s structure while smoothing over it over reducing lines and redness.
La Mer

La Mer began when Dr Max Huber, an aerospace physicist, suffered burns in a lab accident, influencing him to create his own skincare business. After 6,000 experiments and 12 years of research, it led to the discovery of a fermentation process that transformed sea kelp and other pure ingredients into the miracle that would help transform the look of his skin. This eventually became the inspiration behind the La Mer collection.
La Mer creates the best products, including cleansers, moisturisers, lotions, serums and most importantly, eye creams. These luxurious products are the perfect way to pamper your skin after a long day, as these solutions are incredibly soft and soothing. These silky creams promise to leave the skin looking vibrant and youthful while properly treating the under-eye area.
Brickell

Brickell is a world-class brand primarily known for creating an incredible grooming line for men. This brand only uses the highest quality ingredients and natural ingredients for their products to give you the best chance to slow down signs of ageing. Brickell avoids toxic, synthetic chemicals, promising their range of skincare is mostly organic.
Their Restoring Eye Cream for Men is one of the best natural eye creams on the market, as it smooths wrinkles while reducing fine lines and dark circles. This lightweight cream is clinically proven to minimise wrinkles by 45% in two months by boosting collagen production. This product also contains hyaluronic acid providing extra hydration for under eyes.
Patricks

Patricks is a high-end skincare brand that’s been featured in almost every single men’s health publication, from Vogue to GQ; this brand is recognised for its high performing line that promises game-changing results. What makes Patricks special is how they combine an array of studied technologies to target multiple signs of ageing at once. If you’re looking for an eye treatment promising youthful and healthy skin, make sure you check them out.
Their EB1 Eye Balm is an innovative anti-ageing formula that hydrates the delicate under-eye area without leaving an oily residue. This powerful serum ticks just about every box, thanks to its combination of Syn-Coll helping to target fine lines, Haloxyl erasing dark circles and Persian Silk Tree Extract reducing puffiness. You’ll struggle to find a better anti-ageing eye cream.