As a fully grown man, it’s now your responsibility to get yourself the best men’s underwear that’s high-quality and always fighting fit to protect your package. Gone are the days where it was acceptable to replace your undies every Christmas; the modern man needs to be on top of his underwear game ensuring his undies fit properly, are in mint condition (absolutely no holes), aerate accordingly, and are stylish. Whether you’re a fan of boxer shorts, briefs, or trunks, you want to be sure you invest in a quality pair that will serve you and your bits faithfully.
Even though you may love to express your personality through the medium of clothes, it’s not totally necessary to get something bold and brash when it comes to your underwear; instead stick to tried and tested classics that will work day in, day out… unless, of course, you want something bold. For anyone lucky enough to see your special pants, you’ll want to ensure they don’t get scared off. Worry not, we’ve curated the best men’s underwear brands that you’ll be able to depend on, no matter what you’ve got planned.
Tommy John
American underwear brand Tommy John was founded to make men's underwear a whole lot more comfortable. In doing so, the brand has developed its own fabrics and innovative features such as hammock pouches to prevent chafing and swinging, and breathable materials to keep you cool, whether you're wearing them as an everyday item or to the gym.
Available in a range of colours and patterns, and incredibly affordable, they'll soon become your new favourite. Especially, if you take their Underwear Quiz, that'll assess what style of undies are perfect for you and your lifestyle.
Rhone
Men's activewear brand, Rhone could well be the only brand you need in your life. Ticking off essentials such as everyday t-shirts and pants, along with the aforementioned activewear, the company knows how to put together good looking clothing that performs to the highest level.
Rhone has recently introduced a new collection of Everyday Essentials which includes boxer shorts, and as you'd expect from Rhone, they're some of the best around. Made from pima cotton for a super soft feel and a waistband that hugs your waist perfectly.
Calvin Klein
When it comes to underwear, Calvin Klein really needs no introduction. Their #mycalvins marketing campaigns have featured just about every A-list celebrity you can think of.
Their undies are oh so premium and are arguably the perfect fit with a waistband to die for. There's a reason Calvin Klein are renowned for producing the best underwear...
Everlane
Everlane has made a name for themselves as a brand that makes ultra-high-quality clothing that is both ethically and environmentally conscious. They use a transparent pricing model so you can see exactly what your money is going towards.
Their underwear for men are a cotton blend of Supima cotton and elastane, with a traditional cut to ensure you're comfortable at all times.
River Island
Great design is at the heart of everything River Island creates. Almost all products are designed in-house, and River Island is dedicated to creating stylish and affordable pieces.
Their range of men's underwear is no exception! River Island has a fantastic range of boxer briefs, all made with premium micro modal stretch fabric, and featuring soft elasticated waistbands. Available in both classic and vibrant colours, these are some of the best men's underwear available.
Abercrombie & Fitch
For over 100 years, Abercrombie & Fitch has been dedicated to designing and producing the highest quality All-American clothing. They guarantee all of their products for fit, feel, and quality, and their range of underwear is no exception.
Super soft, stretchy, and totally breathable for unmatched comfort, Abercrombie & Fitch's underwear is available in boxer shorts, boxer briefs, and classic briefs - all with a perfect fit and feel.
Lululemon
Canadian sportswear retailer Lululemon knows all about keeping us cool during sweaty situations, and that same knowhow extends to its range of men's underwear.
Fabrics used for the line of boxer briefs are quick-drying, designed to offer a snug, but not too tight fit, and are made from a naturally breathable fabric to keep you feeling fresh.
Flint & Tinder
Flint & Tinder makes simple clothing that does exactly what it was designed to do. Their men's underwear range is no exception to this rule and are 100% made in the USA.
They feature an extra-plush waistband, an old-school boxer brief construction and are made from a stretchy cotton to ensure maximum comfort.
Unbound Merino
What are some qualities you want from underwear? You'd want them to be moisture wicking, surely? That's exactly what you get from Unbound Merino.
This Canadian brand uses "nature's miracle fabric" to develop underwear that resists smells (ideal), dries fast, and wicks moisture away from your body. Say goodbye to sweaty balls forever.
Richer Poorer
American clothier Richer Poorer is in the business of making incredibly comfortable basics and loungewear. Think sweat pants, sweatshirts and baggy t-shirts. Their collection also includes socks and underwear, which are exceptionally well-priced, especially when you consider the quality.
Flat-locked seams prevent chafing (a big plus) and a touch of spandex provides enough stretch to allow for movement, but not so much that you don't feel supported.
Orlebar Brown
British purveyor of premium tailored swim shorts, Orlebar Brown actually has a complete range of clothing that caters not only to the summer months, but winter too.
The brand's underwear range can be worn all year round. Rocking a classic trunk design with flat-locked seams for zero chafing, maximum coverage, and complete support in the areas you want, these are some seriously comfortable underwear.
Tommy Hilfiger
Tommy Hilfiger is an iconic American menswear brand that is known for their premium products and preppy styles. Their underwear range is classy, timeless, and available in both boxer shorts, boxer briefs, regular briefs, and trunks, depending on your preference.
Hugo Boss
Hugo Boss is a menswear brand that embodies German culture and style. All of their designs are clinical, clean-cut and refined.
If you're looking for a pair of undies that performs above and beyond, these might be your best pair of underwear yet.
Paul Smith
Paul Smith is famous for both his colourful and eclectic designs as well as his modern take on traditional menswear.
His underwear is no different, whether you go for something minimalist or a little more loud and proud, Paul Smith is a safe bet for a high quality pair of boxer briefs. All made with cotton and spandex, these men's underwear will feel like a second skin.
Todd Snyder
Todd Snyder was founded out of a desire for basics that lasted, had a great fit, and were super comfortable.
Their men's underwear could be the perfect go-to as they combine a great fit with quality materials and construction.
Schiesser
Founded in Germany in 1875 by Jacques Schiesser, Schiesser is renowned for making quality undergarments. Their undies are an affordable luxury that shouldn't be passed up.
Made from 100% cotton, these boxer briefs won't stay in your underwear drawer for too long, because you'll love wearing them.
James Perse
If you want to add a little bit of luxe into your life, check out James Perse. The Los Angeles-based designer has been involved with the industry since he was a kid, and has mastered the art of fine fabrics and perfect cuts in the years since.
James' underwear collection is certainly more premium than many others on this list, and well varied, with pairs more suited to lounging around, as well as performance-orientated pairs that are moisture wicking and comfortable.
Hamilton & Hare
Hamilton & Hare is a British brand that has set out to make the best men's underwear. They have a broad range of cuts and fabrics to suit all occasions and styles. Once you find a size and style that you like, you can buy multi packs to make your life even easier.
Polo Ralph Lauren
Ralph Lauren is another iconic American menswear brand that is built upon its timeless preppy designs.
They offer a wide selection of cotton boxer briefs that will have you covered for any situation.
Hanro
Hanro was founded in Switzerland more than 130 years ago, and has dedicated their efforts to making the perfect underwear for everyone.
Their men's underwear are luxurious, featuring quality materials and construction that feel extremely comfortable when wearing them. These high performance underwear will be some of the best you'll ever have.
Sunspel
Sunspel was first made famous for making men's boxers in the 1940s. Today they make a range of ultra-high quality luxurious basics, as well as bloody good undies.
Whether you're looking for boxers, boxer briefs, or classic briefs, Sunspel is a safe bet if you value quality and comfort above all else.
Tani
Tani strives to set a new standard in underwear. They do this through innovation in every aspect of the garment, from using new and patented fabrics to developing a better waistband. Despite the amazing soft feel of Tani’s underwear (which is available in both brief and boxer styles) they are made with high durability and easy washability in mind to ensure long-lasting use.
Allbirds
New Zealand-American company, Allbirds, is dedicated to creating eco-friendly footwear and apparel made from sustainable resources. Founded in 2016, this eco-friendly company is renowned for their extremely comfortable and stylish shoes that are made with only renewable and recycled materials.
Allbirds has recently branched out into apparel and now stocks a small range of men’s underwear made out of cosy, soft Merino wool and tree fibres. Available in a few colours and in both trunk and boxer brief styles, you’ll feel comfortable all day when you wear a pair of Allbirds’ undies.
CDLP
Founded in 2016, CDLP is a design house of focused, luxury essentials within the categories of underwear, tops, swim, performance, and home. Developed with innovation in Sweden, the line is consciously constructed in Europe using future-orientated materials.
CDLP’s large range of underwear come in five distinct styles with considered detailing. Made of Lyocell - a fibre derived from certified renewable wood sources - CDLP’s undies provide silk-like softness, superior breathability, and natural moisture-wicking and anti-bacterial properties.
Hanro
Founded in 1884, Hanro has always stood for luxurious understatement, the highest of quality, and timeless style. Producing high quality daywear, nightwear, and loungewear for both men and women, Hanro is the world’s leading premium brand in its segment.
Hanro has a huge range of men’s underwear available in brief, boxer brief, and boxer short styles. All made with soft, breathable cotton, and with a huge selection of colours to choose from, Hanro is one of best places to get yourself a new pair of comfortable undies from.
