Underwear is one of the most important items in your wardrobe. Unless you’re a fan of going ‘commando’, every day, without fail, you’ll be donning a pair of underwear to keep your bits and pieces in check. To be frank, it’s quite a responsibility and whether you’ve got leg day at the gym, a meeting with your boss or a hot date, you’ll want to ensure your furniture is kept in place, aired appropriately, and comfortable.
As a fully grown man, it’s now your responsibility to get yourself some quality undies and ensure they’re always fighting fit to protect your package. Gone are the days where it was acceptable to replace your undies every Christmas, the modern man needs to be on top of his underwear game ensuring his undies fit properly, are in mint condition (absolutely no holes), aerate accordingly and are stylish. Whether you’re a fan of boxers, briefs or trunks, you want to be sure you invest in a quality pair that will serve you and your bits faithfully.
Even though you may love to express your personality through the medium of clothes, it’s not so necessary to get something bold and brash when it comes to your underwear, instead stick to tried and tested classics that will work day in, day out. For anyone lucky enough to see your special pants, you’ll want to ensure they don’t get scared off. Worry not, we’ve curated a selection of undies that you’ll be able to depend on, no matter what you’ve got planned.
Men's activewear brand Rhone could well be the only brand you need in your life. Ticking off essentials such as everyday t-shirts and pants, along with the aforementioned activewear, the company knows how to put together good looking clothing that performs to the highest level. Rhone has recently introduced a new collection of Everyday Essentials which includes boxer shorts and, as you'd expect from Rhone, they're some of the best around. Made from pima cotton for a super soft feel and a waistband that hugs your waist perfectly.
Flint & Tinder
Flint & Tinder makes simple clothing that does exactly what it was designed to do. Their undies are no exception and are 100% made in the USA. They feature an extra-plush waistband, an old-school 'brief' construction and are made from a stretchy cotton to ensure maximum comfort.
Everlane has made a name for themselves as a brand that makes ultra-high-quality clothing that is both ethically and environmentally conscious. They use a transparent pricing model so you can see exactly what your money is going towards. Their undies combine Supima cotton and elastane with a traditional cut to ensure you're comfortable at all times.
Bonbos is the brainchild of two friends who started the business whilst studying at Stanford Business School. They focus their efforts on making the perfect fit and using quality materials. Their undies are made from a moisture wicking, breathable fabric that is super soft on the skin.
Candaidn sportswear retailer Lululemon knows all about keeping us cool during sweaty situations, and that same knowhow extends to its range of underwear. Fabrics used for the line of boxers are quick-drying, designed to offer a snug, but not too tight, fit and are made from a naturally breathable fabric to keep you feeling fresh.
American clothier Richer Poorer is in the business of making incredibly comfortable basics and loungewear. Think sweat pants, sweatshirts and baggy t-shirts. The collection also includes socks and underwear, which are exceptionally well-priced, especially when you consider the quality. Flat-locked seams prevent chafing (a big plus) and a touch of spandex provides enough stretch to allow for movement, but not so much that you don't feel supported.
ASOS may well stock the largest collection of brands ever compiled in one place. The British retailer is a one-stop for consumers in countries all around the world, who flock to the site for low prices and vast ranges. The company's own ASOS Design label shouldn't be glossed over either, as it comfortably competes with some more expensive brands in terms of overall look and especially price. If you're looking for some new pairs of boxers to get you through the working week, ASOS is a must-visit.
Another British retailer with a penchant for affordable quality is Topman. The fast fashion extraordinaire is hugely popular in its homeland but has managed to amass a legion of fans worldwide too. In a similar vein to ASOS, Topman offers the very essence of basic essentials, with most pairs of underwear coming in multi-packs for increased value. You can also find novelty pairs catered to seasons or for when you want to introduce some fun into the bedroom.
Uniqlo is a Japanese clothing retailer that has come to be known for their high quality, affordable basics. Their designs are typically Japanese that are clean cut and efficient. Their undies are made from a comfortable Supima cotton that will keep your package in check in style.
British purveyor of premium tailored swim shorts Orlebar Brown actually has a complete range of clothing that caters not only to summer months, but winter too. The brand's underwear range, however, can be worn all year round. Rocking a classic trunk design with flat-locked seams for zero chafing, maximum coverage and complete support in the areas you want.
When it comes to underwear, Calvin Klein really needs no introduction. Their #mycalvins marketing campaigns have featured just about every A-list celebrity you can think of. Their undies are premium and are arguably the perfect fit with a waistband to die for.
Tommy Hilfiger is an iconic American menswear brand that is known for premium products and preppy styles. Their underwear are classy, timeless and available in both boxers and briefs depending on your preference.
Hugo Boss is a menswear brand that embodies German culture and style. All of their designs are clinical, clean-cut and refined. If you're looking for a pair of undies that performs above and beyond, Hugo Boss might be your best bet.
Paul Smith is famous for both his colourful and eclectic designs as well as his modern take on traditional menswear. His underwear is no different, whether you go for something minimalist or a little more loud and proud, Paul Smith is a safe bet for a high quality pair of undies.
Polo Ralph Lauren
Polo Ralph Lauren is another iconic American menswear brand that is built upon its timeless preppy designs. They offer a wide selection of briefs that will have you covered for any situation.
Mack Weldon was founded out of a desire for basics that lasted, had a great fit and were super comfortable. Their undies could be the perfect go to as they combine a great fit with quality materials and construction.
Hanro was founded in Switzerland more than 130 years ago and has dedicated their efforts to making the perfect underwear for everyone. Their underwear are luxurious, featuring quality materials and construction that you can (or can't) feel when wearing them.
Sunspel was first made famous for making men's boxers in the 1940s, today they make a range of ultra-high quality luxurious basics but still continue to make bloody good undies. Whether you're looking for boxers or briefs, Sunspel is a safe bet if you value quality and comfort above all else.
Founded in Germany in 1875 by Jacques Schiesser, Schiesser is renowned for making quality undergarments. Their undies are an affordable luxury that shouldn't be passed up.
If you want to add a little bit of luxe into your life, check out James Perse. The Los Angeles-based designer has been involved with the industry since he was a kid, and has mastered the art of fine fabrics and perfect cuts in the years since. James' underwear collection is certainly more premium than many others on this list, and well varied, with pairs more suited to lounging around than for wearing underneath your suit pants, as well as performance-orientated pairs that wick moisture away from your body.
Hamilton & Hare
Hamilton & Hare is a British Brand that has set out to make the finest undies for men. They have a broad range of cuts and fabrics to suit all occasions and styles. Once you find a size and style that you like you can buy multi packs to make your life even easier.