DMARGE Launches Pioneering Men’s Network That Will Reach 4 Million Australian Men

A first for men's publishing in Australia.

DMARGE Launches Pioneering Men’s Network That Will Reach 4 Million Australian Men

Combatting platforms and planning for a cookieless future – the DMARGE Men’s Network is a game-changer for the Australian men’s media landscape.


Sydney, Australia – DMARGE, Australia’s leading men’s lifestyle publisher, has partnered with Executive Traveller, Australia’s leading premium travel website, and The Roar, Australia’s largest sports community, to launch the DMARGE Men’s Network, the first of its kind in Australia.

With access to over 4,000,000 men every month, the DMARGE Men’s Network offers brands and agencies the ability to reach Australian men at scale through DMARGE’s award-winning content studio, delivered across these premium publishers. 

The network will provide brand safety, efficacy, and transparency to advertisers, given the current state of flux around the big platforms in Australia.

WATCH our launch video below.

The DMARGE Men’s Network will offer brands the opportunity to adjust campaigns, allowing them to target more premium audiences or broaden their reach to all Australian men.

“DMARGE Men’s Network brings together three leaders in their respective spaces to provide advertisers with an unprecedented level of access to Australian men,” said Luc Wiesman, DMARGE’s Founder and Editor-in-Chief.

“Looking toward a consolidated and cookieless future, the network is the perfect antidote to combat underperforming platforms that no longer deliver the results they once did.”

Luc Wiesman
Executive Traveller (formerly Australian Business Traveller) is the global destination for the world’s premium travellers.

Executive Traveller has long been the leading source for premium travel and airline news in Australia, and joining the network expands its reach of high net worth savvy travellers. 

“We’re thrilled to be a founding partner in this exciting initiative to give advertisers ‘priority boarding’ to reach an extensive male audience that’s primed to take off for business and leisure,” said Sid Raja, Executive Traveller Publisher and Co-Founder.

There’s no sporting community like The Roar, and their inclusion in the network will capture the highly enthusiastic and passionate male sports fans of Australia.

“This partnership creates a unique pathway for advertisers to tap into the passion points of the Australian male audience at scale. We’re delighted to join forces in this initiative, streamlining access to these high-value audiences and putting the united power of local publishers in the hands of brands and agencies”, said Daniel Scott, The Roar / Athlete’s Voice Commercial Director.

The Roar is Australia’s leading sports opinion website, combining expert columnists with edited fan-written sports articles and videos.

Brands and agencies can reach high-value audiences at scale within quality environments by backing local publishers that provide quality journalism and aim to improve men’s lives.

DMARGE plans to further expand the Men’s Network in 2023 with the addition of more carefully selected partners. 

For more information about the DMARGE Men’s Network, please contact [email protected].