Luxury

Gucci will slap its name and signature colours on the Alpine F1 car from 2027, becoming the first luxury fashion house to hold a title partnership in the sport's history.

Ferrari has revealed the first proper look at its 30-metre Hypersail hull, a renewable-powered ocean racer built to chase speed without a combustion engine.

Messi turned down Saudi football’s biggest cheque, chose Miami instead, and still joined Ronaldo, Jordan, Tiger, LeBron and Federer in sport’s rarest financial club.

Max Verstappen has not won a Grand Prix in 2026, has made no secret of his frustration with F1’s new rules, and nearly turned his Nürburgring 24 Hours debut into a famous win.

Australia's officially back in the America's Cup for the first time since 2000. The squad is world-class. The runway to Naples 2027 is brutally short.

Formula 1 is exploring ways to bring back at least one cancelled Middle East race, but safety concerns, calendar chaos and a reported revenue hit of up to $200 million are making it messy.

Mercedes teenager Kimi Antonelli has turned early promise into a record-breaking title charge, and Formula 1 suddenly has a new Gen Z superstar.

Jeff Bezos is not selling Koru, but the rumour caught fire because his 417-foot superyacht has become almost impossible to miss.

From 116 inch MiniLED monsters to laser projection done properly, Hisense’s CES 2026 lineup doubles down on scale, brightness and tech that actually works in Australian homes.

Summer entertaining has evolved, but with Hisense’s latest fridge and flagship TV, hosting from home feels easier, sharper and far more enjoyable.

Gen Z are changing the way we shop, cutting back on small comforts to fund shareable statement pieces. It's rewriting the rulebook on what status means. And brands are catching up.

A touch too exclusive?

The Film Was Shot on Savannah, a 274-Foot Superyacht Featuring a Mosaic Pool and Underwater Viewing Room

TCL’s C8K QD Mini LED is built for Australian weekends — bright for daylight footy, sharp for night racing, and fast enough for PS5 gaming.

Saudi Arabia’s NEOM adds a mountain golf course in Trojena, combining altitude, spectacle, and ambition — the latest move in MBS’s $5B sporting empire.

The Brownlow Medal is the biggest event of the AFL calendar, so why does it not champion local Australian brands?

Four Seasons is taking its signature luxury to sea with a 14-deck invitation-only superyacht, headlined by a $4.5m glass-walled penthouse and private island-style marina.

There, we said it.

A record 142,000 millionaires are on the move in 2025, and while Australia isn’t leading the pack, its stability and lifestyle still make it a contender.

A new wave of clubs is transforming luxury and connection in Australia and Soho House is about to raise the stakes.

Luxury’s long boom is over. As the global market corrects, Hermès, Rolex and Cartier thrive. while LVMH, Gucci and Swatch face harsh new realities.

Sydney’s real estate market is thriving, and Gavin Rubinstein is reaping the rewards. His recent On Time superyacht charter is the ultimate luxury escape for a super agent.

Formula 1’s fastest growth story isn’t on track. In 2025, teams are powered less by petrol and more by corporate partnerships worth billions of dollars.

Jeff Bezos’ wedding drew nearly 100 private jets to Venice, highlighting the extreme carbon cost of private aviation as U.S. billionaires fuel climate inequality.

Despite falling luxury spending in the U.S., fine jewellery sales are booming, with affluent consumers turning to gold and diamonds for both emotional and investment value.

Wimbledon might be known for its pristine lawns and muted applause, but behind the all-white dress code and strawberries lies a luxury racket that’s quietly printing millions.

Come come Mr Bond.

Just like a Tom Clancy novel.

We tested Hisense’s 75” U8QAU Mini-LED TV in the DMARGE office, and it’s hands-down the best display we’ve ever installed. Here’s why.

From Lewis Hamilton’s Sunseeker to Lawrence Stroll’s $200 million superyacht, here’s a look at the extravagant yachts owned by the world’s top Formula 1 drivers.

14,000 have already signed up to live in this tech-bro's fever dream city.

Located at the very top of Steinway Tower, this penthouse is set to become New York's most expensive property ever.