The Playbook For The Modern Man

This $350 Rolex GMT Alternative Looks Almost As Good & Is Great Value

A lot for a little…


Yes, it doesn’t GMT but hear us out.

Ever since Rolex started releasing stainless steel versions of their sports watches, we have fallen in love. Our favourite you ask? None other than the GMT – Master II.

The fusion of the 24 hour rotating GMT bezel, Jubilee bracelet and Oystersteel construction is the perfect combination of practicality, beauty and durability, which is appropriate for all occasions. Whether you are heading to the gym or out for a sophisticated dinner, the GMT will have you covered. Having a watch that is so capable warrants the idea, why have any more? and with the GMT – Master II this is a serious possibility.

Another key feature of the GMT is its ability to display the time, in two timezones. This is a perfect detail for those who travel often and need to reference the time back home, alternatively it works well for those who need to communicate with other overseas. Realistically, anyone can find a use for the GMT function of their watch.

Aesthetically, the Jubilee bracelet is a timeless look that embodies luxury and elegance. In the guise of the GMT – Master II, the bracelet and case are both constructed from Oystersteel which provides and exceptional finish when polished and is able to resist corrosion, even in the harshest conditions due to it’s aerospace origins. The GMT is available in two colour-ways, red and blue known as the ‘Pepsi’ and black and blue known as the ‘Batman’, no matter which you go for, it will look fantastic.

So whats the catch? It is priced at $12,250. Unattainable for some, just plain unavailable for others.

The solution? Simple. The Seiko SKX009K2 and SKX007K2.

Seiko Men's SKX007K2 Diver's Automatic Watch
Seiko Automatic Diver Watch SKX009K2

Priced at around $350, the SKX offers terrific value, especially in comparison to the GMT with many comparable features including a rotating red and blue bezel, automatic movement, Jubilee bracelet and stainless steel construction. The Seiko actually outperforms the GMT on two fronts, water resistance and the ‘day’ function. The SKX is rated at 200m water resistance in comparison to the GMT’s 100m rating, impressive for something a fraction of the price.

This means you can comfortably swim, snorkel and even dive with the SKX without concern, something that the GMT isn’t capable of. Another difference is that the Rolex only offers a ‘date’ function which shows what day of the month it is (1-31). In contrast, the SKX offers a ‘day’ and ‘date’ function which displays the day of the week (Monday – Sunday) as well as the date. The only real difference between the two watches are that the Seiko doesn’t offer a two time zone function as it is a dive watch.

Whatever way you look at the SKX it is a win. Those who aren’t watch snobs might mistake it’s Rolex counterpart and those who are watch snobs will deeply respect it. So whats holding you back? Go get one.

Shop More Seiko SKX Deals

Read Next

Want More Rolex Pepsi Alternatives? Try These

Mathey-Tissot Rolly Vintage Quartz Black Dial Pepsi Bezel Men’s Watch $199
Orient Mako II Automatic Blue Dial Pepsi Bezel Men’s Watch $143
SEIKO 5 Automatic Dark Blue Dial Stainless Steel Pepsi Bezel Men’s Watch $177
Q Timex Reissue 38mm Stainless Steel Bracelet Watch $179

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  • Robeto8

    Mmmm Hmmm. Cept it don’t GMT.

  • Bears

    This has got to be the dumbest comparison of watches I’ve ever read.

  • David Gimenez

    I think that is better steinhart GMT-OCEAN 1 BLUE RED.2

  • Ksharp

    Still, I’d get the Rolex

  • Andrew Light

    Yes, because swimming and snorkeling and even most diving will challenge the GMTs water resistance. Riiiiight….

    I love Seikos, but your premise is a little silly..

  • Steven Gaa

    The essence of this ridiculous comparison is actually summed up in the article, “The only real difference between the two watches are that the Seiko doesn’t offer a two time zone function as it is a dive watch.” The Rolex is a GMT watch and the Seiko is a dive watch.

  • Kumaran Murugesan

    Click bait and we all fell for it!

  • James Thurber

    I’ve got this Seiko, have had it for several years and beaten the living heck out of it. It doesn’t care. However, it’s time keeping ability is suspect – it loses approximately 4 seconds a day. Would I like a Rolex? You bet’cha. Can I afford a Rolex? Is Rome a city in Italy?

  • Damian Vigorito

    I’ve heard there are fake rolexes that cost a grand that no one can tell the difference between

  • cel4145

    There’s no problem with your Seiko Minus 4 seconds a day is well within the specifications for that watch, and it is actually very good for an automatic watch in that price range.

  • James Thurber

    I know. I was being a little cynical as four seconds a day is pretty doggone good. However, I’ve got a Spring Drive Grand Seiko which loses and gains . . . . ZERO second !!!

  • Mark M

    They dont cost a grand, about 500-600. But you can tell the difference…

  • Chris Reid

    Seiko spring drive is worth every cent. If the major factor of owning a wrist watch, in the age of cell phones, is to tell time, then Seiko wins. Rolex is men’s jewelry, which I find slightly queer.

  • Gene Gottloeb

    Bought the Rolex Submariner Green “HULK” in Oct, 2016 for
    $8,200, now it goes for $15,000 used……….
    That’s the difference
    Seiko makes a great little auto diver. suggest the Prospex Diver srp551k1 23 jewel
    50 hour power reserve $400
    Put it on a $90.00 black metal 22mm hexad band from Amazon
    It looks amazing, put the Rolex away, and wear the Seiko………….

  • Kyle K

    Are we not going to talk about the unoriginal bezel in the main picture?

  • steve walker

    I have had five Rolex watches,I do like them and I do have at least 7 Seiko watches ,which is better?the Citizen commando watch in titanium.awesome little watch for £ resale value but who cares.sold the last bi metal submariner after the hundredth question if it was a fake.

  • Fletch

    I am just looking online to find out the prices of this watch local to me, and retailers seem to have a similar (but way more expensive) looking version called the Seiko Prospex? How does it differ, and why is it more expensive?


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