The Most Popular Italian Car Brands: Past, Present & Future?

Pizza, pasta, and high-performance automobiles.

The Most Popular Italian Car Brands: Past, Present & Future?

Image: Romer Macapuno/DMARGE

When it comes to cars, Italy is known as the ultimate destination for sports car lovers. From iconic luxury brands like Pagani to renowned sports car manufacturers like Maserati and De Tomaso, Italy boasts a diverse range of automobiles that cater to car enthusiasts.

But let’s face it, luxury cars often come with a hefty price tag. No one wants to splurge on a fancy car only to deal with constant problems. To help you make the right choice, we’ve taken a close look at popular Italian car brands and ranked the best options out there.

What We’re Looking For

Ranking Italian car brands can be a bit of a head-scratcher, but don’t sweat it. We’ve boiled it down to four key things to consider before splashing your hard-earned cash on a new ride. We’ve made sure the cars on this list measure up in these important ways:

  • Performance: Who wants a car that’s a snoozer on the road, right? We’re talking about how fast it can zoom, how quickly it can hit the brakes, top speeds that make you feel alive, engine power that doesn’t disappoint, and road handling that’s a breeze.
  • Design: Everyone loves a good-looking car. We’ve scoped out the exterior style, the inside vibes, and the materials that make it all come together.
  • Safety: Safety is non-negotiable. We’ve looked at features that keep you out of trouble, like anti-lock brakes, and the ones that have your back when things get dicey, like airbags.
  • Reliability: No one wants a money pit on wheels. We’ve looked into repair costs and how long these cars are expected to keep cruising before they call it a day.

So, if you’re in the market for an Italian ride, keep these four things in mind, and you’ll be cruising in style, performance, and safety in no time!

So, if you’re eyeing an Italian beauty for your next ride, we’ve got you covered. We’ve handpicked the top 12 Italian car brands, checking out their performance, sleek designs, and, of course, those crucial safety features. Let’s dig in!

Lancia

Lancia Pu Ra HPE

Lancia

VERDICT: Standout design and racing history, though daily reliability should be considered.

Pros

  • High performance
  • The company is keen on developing new technologies

Cons

  • Some of the models have reliability issues and require more funds for maintenance
  • Low availability

These cars have been around since 1906, thanks to Vincenzo Lancia. While it might not be the flashiest car brand out there, it’s got its own fan club, and I totally get why. Lancia’s cars have this crazy-cool design that’s just, well, different. You won’t mistake a Lancia for anything else on the road.

Lancia has made a mark in the world of racing, particularly in rally competitions. The Lancia Delta Integrale, for instance, gained legendary status for its exceptional performance, securing numerous World Rally Championship titles during the late ’80s and early ’90s. However, it’s important to note that Lancia’s journey hasn’t been without its challenges, especially in terms of reliability. While they’ve made efforts to address these concerns in recent years, you should probably weigh your passion for racing heritage and unique designs against your need for an everyday, reliable vehicle.

Fiat

Fiat 600

Fiat

VERDICT: Combines style and power for a compelling driving experience.

Pros

  • They have hybrid and electric cars for those looking for eco-friendly alternatives
  • Impressive power and handling
  • Advanced safety features

Cons

  • They have a low resale value
  • Limited availability of parts and servicing

Back in July 1899, Giovanni Agnelli laid the foundation for what would become one of Italy’s most renowned car brands – Fiat. Their very first car was a simple two-seater, boasting a modest 3 horsepower and topping out at a meager 10 mph. But fast-forward a century, and Fiat’s transformation is nothing short of remarkable. Today, they’ve got beasts under the hood, pushing nearly 500 horsepower and hitting speeds of up to 200 mph. That’s some serious muscle.

Fiat has a strong reputation for safety too. Each of their models comes loaded with cutting-edge safety features, including handy tools like blind spot warnings and forward collision alerts. Inside, you’ll find ample storage space and a level of comfort that’s hard to beat. Driving a Fiat is a breeze, thanks to their superb handling, spot-on steering, and impressive cornering ability. It’s the whole package for those who crave both style and performance on the road.

Maserati

Maserati Grecale

Maserati

VERDICT: A century of luxury sports car heritage with powerful performance and advanced safety features.

Pros

  • High-performance rating with powerful engines
  • Luxury aesthetics and comfort
  • Extensive customization options
  • Great resale value

Cons

  • Very expensive to maintain
  • Limited dealer network so limited availability of parts

Maserati has been making luxury sports cars for over a century. Founded by the Maserati brothers back in 1914, they kicked things off with cars made for tearing up racetracks. But hey, they’ve evolved over time, and now they’ve got stunners like the Ghibli and GranCabrio for hitting the streets.

Now, when it comes to performance, Maserati doesn’t mess around. Their cars pack serious power under the hood and handle like a dream. You’ve got precise steering that’s quick on the draw, all while keeping things comfy inside. And speaking of inside, these rides are heavy on luxury, with sleek designs and plush interiors that scream comfort. But here’s the real kicker – safety. Maserati goes big on this one with blind spot monitoring and forward collision warnings. This ensures that you’re not only cruising in style but staying safe on the road.

Alfa Romeo

Alfa Romeo Giulia

Alfa Romeo

VERDICT: Automotive craftsmanship that delivers powerful performance and a gorgeous design.

Pros

  • They offer a range of cars from luxury cars to sedans
  • Excellent performance and handling
  • Compared to other luxury brands, they offer a more affordable choice

Cons

  • Has a low resale value
  • Higher maintenance and repair expenses

This Italian car wizard has been crafting beauties since 1910, right out of Milan. ALFA stands for Anonima, Lombarda, Fabbrica Automobili – fancy, right? They kicked off with the 24 HP in 1910, a real beast with a 2.4-liter engine. But hold onto your seats, because Alfa Romeo has come a long way, giving birth to cars that’ll get your heart racing with up to 400 horses under the hood!

Now, let’s talk about what those horses can do. Alfa Romeo’s got this thing for powerful engines that give their cars a performance and handling rating that’s off the charts. They use carbon fiber to keep their cars light and nimble as a cat. They’ve got things covered in the style department too. Alfa Romeo’s got that seductive, curvy design that’s impossible to resist, plus a roofline that’s as sleek as it gets.

Pagani

Pagani Huayra

Pagani

VERDICT: A blend of breathtaking design and exhilarating speed.

Pros

  • Use of carbon fiber for enhanced performance and fuel efficiency
  • Unique and distinct style
  • Reliable engines for a great driving experience

Cons

  • In case of damage, repairs involving carbon fiber components can be expensive and difficult to find

This iconic brand was brought to life in 1992 by the creative genius, Horacio Pagani. Their grand entrance to the automotive scene was marked by the iconic Zonda, which made its debut in 1999. With the Zonda, Horacio poured his heart and soul into the design, sculpting it with sleek lines, a timeless aesthetic, and an interior that redefined luxury.

Now, what sets Pagani apart from the pack is the need for speed. These cars aren’t just about looks, they’re all about raw power. Some Pagani models can go from a standstill to 100 mph in a jaw-dropping 3.2 seconds – that’s lightning-fast. And if you’re chasing top speeds, check out the Pagani Huayra, a speed demon capable of hitting a mind-boggling 383 mph. With all that power, you need to stay in control, and Pagani doesn’t cut corners when it comes to safety features. Think carbon ceramic brakes that can stop you on a dime and a slick traction control system that keeps you glued to the road. Whether you’re drawn to impeccable design or craving heart-pounding speed, Pagani has something for you.

Lamborghini

Lamborghini Huracan

Lamborghini

VERDICT: A fusion of power, beauty, and precision for the ultimate driving experience.

Pros

  • Jaw-dropping and avant-garde designs
  • Remarkable acceleration
  • Made with premium materials
  • Incredible performance rating

Cons

  • Requires a waiting list
  • Higher fuel costs
  • Not practical for daily use

Let’s roll the clock back to 1963, the year when Lamborghini dropped their very first ride on the scene – the 350 GTV. Fast-forward to today and these folks have pushed out some of the planet’s most iconic cars, with the Aventador leading the charge. When it comes to designing these beauts, the Lamborghini team doesn’t shy away from drawing inspiration from all sorts of things, even sleek jets zipping through the skies. It’s not just about those drop-dead gorgeous exteriors. Slip inside a Lamborghini, and you’re in for a treat with interiors that are all about luxury and innovation.

Now, let’s talk horsepower, shall we? These machines mean business when it comes to performance. We’re talking some cars that can go from 0 to a whopping 200 mph in the blink of an eye! And when it comes to safety, Lamborghini’s got your back with a mix of high-tech safety features that cover both the active and passive fronts. They’re all about making life a breeze for drivers, and that’s why they’ve got a reputation for having steering so precise, it’s insane! With Lamborghini, you’re not just driving – you’re living.

Ferrari

Ferrari SF90 Spider

Ferrari

VERDICT: The ultimate ride for those who crave speed, style, and pure driving joy.

Pros

  • The cars are reliable and can last a long time
  • Getting a Ferrari is a good investment as it has a high resale value
  • Owning a Ferrari is a badge of honour on its own

Cons

  • Very expensive to maintain
  • Limited availability and long waiting lists

I bet every car buff out there recognizes that iconic horse logo in the auto world, right? Established in 1947, Ferrari has cemented its status as a top-tier player in the automotive world. While they initially made a name for themselves with high-performance race cars, they’ve also ventured into producing remarkable road-ready vehicles.

Slide into the driver’s seat, and you’re enveloped in luxury, thanks to top-notch materials and exquisite craftsmanship. But the real magic happens beneath that stunning exterior. Ferraris are renowned for their powerhouse engines, like the 3.9-liter V8 in the Ferrari 488 Pista, which rockets you from 0 to 60 mph in a mere 2.8 seconds. It’s not just brute force, it’s cutting-edge technology, with features like the patented Side Slip Control system that lets you handle these beauties like a pro.

Mazzanti

Mazzanti

Mazzanti

VERDICT: The perfect blend of exclusive style and high-speed thrill.

Pros

  • Excellent craftsmanship
  • Outstanding performance metrics
  • Comfortable and luxurious interiors

Cons

  • Not the most reliable
  • Requires special maintenance

Despite being one of the newer brands, Mazzanti provides its users with a high exclusivity. They only release five Mazzanti Evantras each year, so you know they’re all about that limited-edition vibe. And when it comes to performance and handling, these cars? They’re something special.

Mazzanti’s got you covered with top-notch features like a traction system and anti-lock brakes. They put their cars through crash simulations to make sure they meet all the safety standards. And let’s not forget the thrill factor – these cars can go from 0 to 60 kmph in just 3.2 seconds! So, if you’re into the new kid on the block that brings both style and power to the party, Mazzanti might just be for you.

De Tomaso

De Tomaso P72

De Tomaso

VERDICT: A vintage Italian marque with style and performance, but a reliability gamble.

Pros

  • Exclusive option
  • Stylish designs that stand out
  • Very decent performance

Cons

  • Due to exclusivity, parts may be hard to come across in case of repairs
  • Not very reliable
  • Resale value can be unpredictable

Meet De Tomaso, a vintage Italian car brand that first hit the scene in 1963, thanks to the brainchild of Alejandro de Tomaso. Their debut model, the Valllelunga, was a sports car that delivered some serious performance and handling chops. It wasn’t until the 1970s that De Tomaso really hit its stride, unveiling standout models like the Magusta and Pantera. And let me tell you, they’ve been putting in the work to crank up their cars’ performance.

These cars aren’t just good, they’re exceptional when it comes to power and how they navigate the road. They draw inspiration from all corners to deliver a unique look that’s all their own. But here’s the part to keep in mind: reliability isn’t their strong suit. Mechanical quirks tend to be part of the package with De Tomaso rides.

Iveco

Iveco

Iveco

VERDICT: Delivering practicality and performance in the world of industrial vehicles.

Pros

  • Great for various industrial and transportation needs
  • Good choice for business operators

Cons

  • Might not appeal to individuals looking for personal vehicles
  • There have been reports of issues with warranty

Iveco is a word that was coined from the Italian word for “Industrial vehicles” and they live up to their name in their catalog. While most of the rides we’ve covered so far are all about speed and sportiness, Iveco takes a different route. They’re all about hitting the road with a practical purpose, offering up everything from sedans to buses, trucks, and vans. Each vehicle is built with functionality in mind.

Now, when we say functionality, we mean it. These rides are designed to tackle heavy-duty tasks, so they’re not just easy on the eyes but also super practical. And when it comes to performance, they don’t lag behind either. In fact, they’ve snagged awards for it! Safety is a paramount concern for Iveco, as they equip each vehicle with top-tier safety systems. To ensure their vehicles meet the highest standards, the vehicles are subjected to rigorous testing and continuous improvement processes.

Fiat Professional

Fiat Professional Fullback

Fiat Professional

VERDICT: The cars are designed to allow for easy maneuverability in urban areas.

Pros

  • Wide range of vehicles suitable for commercial purposes
  • A valuable asset for city-based businesses

Cons

  • Not fuel efficient

Fiat Professional is similar to Iveco in the sense that they also focus on manufacturing vehicles for commercial purposes. Founded in 2017, they offer a range of commercial vehicles such as vans and pickups. From the interior space to the storage capacity and even the position of the headlights, these cars are a perfect blend of practicality and good looks.

These vehicles are packed with all the must-have safety features, from airbags to anti-lock brakes, and they even throw in a dose of advanced tech to sweeten the deal. Now, when it’s time to hit the road, these rides don’t disappoint. With precise steering and a knack for slipping through tight urban spots like a pro, Fiat Professional knows how to navigate the hustle and bustle of city life.

Abarth

Abarth Spider 124

Abarth

VERDICT: A performance-oriented choice with a stunning design.

Pros

  • Easy customizations
  • Eye-catching designs
  • Offers warranty

Cons

  • Appeals more to race track drivers than regular road users
  • High maintenance costs

Abarth might be the last one on our list, but that doesn’t mean it’s any less impressive. Founded by Karl Abarth in 1949, in the heart of Turin, Italy, Abarth has made quite a name for itself in the world of racing cars. What sets them apart is their commitment to using advanced technologies to boost their performance, which is a real plus.

Abarth cars are also known for their sport-tuned suspensions, precise steering, and responsive handling. These features translate to a thrilling experience, especially on winding roads or racetracks. Plus, Abarth vehicles often come with performance-enhancing extras like sport brakes and specially designed wheels, further enhancing their agility and grip on the road. So, if you’re a car enthusiast seeking that perfect blend of power and precision, Abarth is where it’s at.