The Playbook For The Modern Man

IWC Schaffhausen

At the age of 27, Florentine Ariosto Jones – an American engineer and watchmaker, and the deputy director and manager of the E. Howard Watch and Clock Co. in Boston – journeyed across the Atlantic to Switzerland. He was a man with a plan: to combine the legendary watchmaking craftsmanship of the Swiss with modern engineering technology from America. IWC (International Watch Company) was then born.

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The playbook for the modern man

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