Perhaps the world's most well-known luxury brand full stop, the Geneva-based watchmaker's iconic models such as the Cosmograph Daytona, Day-Date, GMT-Master and Submariner remain some of the most coveted and famous watches in the world.

Founded: London, United Kingdom, 1905 (Wilsdorf and Davis)

Headquarters: Geneva, Switzerland

CEO: Jean-Frederic Dufour

Revenue: US $4.7 billion (2020)

Key Models: Rolex Submariner, Rolex Daytona, Rolex Oyster Perpetual, Rolex Explorer