Watches

The luxury slowdown has softened prices and shaken the industry, but on Chrono24 TAG Heuer’s icons still attract collectors. The Monaco, Carrera, and Aquaracer prove heritage and value outweigh hype in today’s market.

Impossible to ignore.

Rolex briefly teased an “Accessories” tab online, hinting at a potential expansion into cuff links, leather goods, or eyewear. A small slip, but one with big implications.

While luxury stumbles, collectors are piling into watches with permanence. From vintage grails to independents, the future of collecting is being shaped by what resists the downturn.

The Oscars of Horology

Hut!

There's no doubt Patek Philippe is the ultimate grail watch, but what if they don't give you fizzy knickers?

From a Saxon village workshop to modern horological icons, A. Lange & Söhne forged German precision into an art form, redefining luxury watchmaking beyond Swiss tradition.

Instagram watch dealers have transformed the grey market into a spectacle, flipping Rolex Daytonas and Audemars Piguet Royal Oaks live online for an audience hooked on fast profits.

Concept watches were never meant to exist. From Rolex’s anti-concepts to Ulysse Nardin’s Freak, these experimental horological moonshots became grails in today’s secret market.

Independent watchmakers are redefining the smart buy. Forget hype-driven Daytonas and Nautiluses, the real flex is obscure taste, genuine scarcity, and watches that actually stand for something.

A. Lange & Söhne’s ZEITWERK DATE in pink gold is a radical mechanical statement — digital-style display, pure engineering, and bold defiance beneath the dial.

Luxury watch retailers are quietly offering deals as the economy slows. If you pick your moment, this might be the best time to buy.

An enduring partnership.

Inside the world’s most exclusive watch clubs, entry is earned through years of high-value purchases, unlocking private lounges where the real luxury is access and belonging.

You don't have to be oiled up, shirtless or the owner of Time & Tide to get in on the white watch trend.

Solar watches are no longer just for eco geeks or gadget lovers. With brands like Cartier, TAG Heuer and Seiko leading the charge, light-powered timepieces are suddenly stylish, efficient and surprisingly luxurious.

Luxury watch brands are talking sustainability. From recycled steel to bio straps. But are they helping the planet, or just selling another story with a green label?

Breitling brought surf, style, and Swiss precision to the Gold Coast, unveiling new Superocean models, luxury eyewear, and a bold new in-house movement.

TAG Heuer is gaining ground in Australia as Rolex prices climb and stock vanishes. With F1 backing and cultural cachet, it’s mounting a serious challenge.

Chopard has opened its most ambitious Australian boutique at Chadstone, blending quiet luxury, heritage design, and collector favourites like the Alpine Eagle and L.U.C Chronograph.

Today, straps more than just a functional accessory; they’re redefining how luxury watches are worn, collected, and enjoyed.

A. Lange & Söhne’s ZEITWERK challenges Swiss tradition with digital-style mechanics, rare precision, and bold German design. It’s a watch that values craft over clout.

Breitling joins forces with Erling Haaland to launch a trio of Chronomats with meteorite dials; two limited editions and one you’ll never be able to buy.

Buy your watch for love, not for resale.

Rolex just topped YouGov’s most recommended brands in Australia. It’s hard to buy, heavily hyped, but clearly still the watch Australians trust the most.

Time+Tide’s final Surfer release with ZENITH is a white ceramic summer-ready piece made for Australian conditions, limited to 100 and built to be worn.

They're after blood.

Russell Crowe wore the Rolex Daytona ‘Tiffany’ at Wimbledon 2025: a bold, collector-grade statement piece that’s already turning heads and spiking resale prices.

No bong to be seen.

As luxury watch sales stumble, a new wave of microbrands is winning over collectors with personality, storytelling, and surprisingly serious craftsmanship... at a fraction of the price.

LVMH took over F1’s global sponsorship, but IWC pulled off a Hollywood heist, landing prime watch placement in Brad Pitt’s blockbuster Formula 1 film.

The quiet streets of Camden have been rocked by the brutal murder of British filmmaker Jennifer Abbott, whose body was discovered in her London flat last week.

Getting pitted never looked so good.

It was featured in James Bond's Octopussy.

It's light out and away we go.

The Breitling Superocean Heritage B01 Chronograph 42 is a laidback but serious diver that nails daily wear in Australia.

At Guantanamo Bay, over 50 detainees were found wearing the Casio F91W.

IWC’s latest Mojave Desert release combines military-grade ceramic, a 120-hour movement, and stealth design — proving once and for all that beige doesn’t have to be boring.

Hublot’s Square Bang Tourbillon leans into the square dial with a reinvented movement to match. Carbon-fibre, square architecture, and unapologetic disruption. This is inherently Hublot.

Sydney Airport’s lost property auction is back, but watch lovers beware. From fake APs to overpriced Moonswatches, it’s become a horological minefield for bidders.

The Patek Philippe Nautilus 5711/1A was discontinued in 2021, just as demand hit fever pitch. Now it’s a $150K flex few will ever own.

That was the most common comment I got wearing the Chopard Alpine Eagle 41 (Ref. 298600-3001) through Geneva during Watches & Wonders. It’s not loud, not trying too hard, just quietly vibey.

Crafted entirely in Fleurier, the Tonda PF Micro-Rotor embodies discreet luxury, ultra-thin engineering, and vertical integration across movement, dial, and case at haute horlogerie standards.

A watch collection to die for. Rolex, JLC, Panerai and Omega.

The Rolex Cellini Moonphase is a poetic outlier: refined, complicated, and quietly confident. It’s the Rolex you’d never expect… and arguably the best they’ve made.

Breitling’s latest Navitimer Cosmonaute celebrates Scott Carpenter’s centenary with a 50-piece tribute to the first Swiss wristwatch worn in space in 1962.