Watches

As cold as ice but as cool as an Italian.

Donald Trump’s 39% tariff on Swiss watches has backfired spectacularly, collapsing U.S. demand and pushing London to overtake America as the world’s largest luxury watch market.

LVMH’s surprise third-quarter growth has luxury executives breathing again. But can stabilising fashion sales and China’s comeback revive a watch industry still waiting for lift-off?

From Rolex to Grand Seiko, your watch says everything about you. Some are status symbols, some are statements, and some are just quietly perfect.

A. Lange & Söhne proves that simplicity demands mastery with the new SAXONIA THIN — two limited editions in Honeygold® and platinum featuring jet-black onyx dials.

Cartier has taken its most iconic design and given it a lightweight titanium edge, making the Santos tougher, sleeker, and more wearable than ever before.

TAG Heuer has knocked it out of the park with the new Connected Calibre E5, a smartwatch so good it makes everything else look dated.

Natural stone dials are back. From Rolex’s Tiger Iron GMT to Piaget’s 70s icons, 2025’s boldest watches prove we’re still drawn to a pretty face.

Richard Mille, the brand often dubbed the “billionaire’s handshake,” is set to open its first Australian boutique this year, marking a major moment for Sydney’s luxury scene.

Tariffs aren’t the only threat to watch prices. Labour shortages, soaring material costs, and in-house R&D are quietly making movements more expensive for collectors worldwide.

Explore the depths of style without the horrific price tag.

Brad Pitt’s on-screen role in F1: The Movie has turned the IWC Ingenieur Automatic 40 into an impossible-to-buy icon, skyrocketing values on the secondary market.

Rolex isn’t immune to the luxury downturn, but Chrono24 data shows collectors are leaning into Datejust models, proving heritage and versatility trump hype in today’s softened market.

The US tariff shock has fractured the global watch market, forcing Swiss brands, retailers and collectors into tough choices as prices climb and buying habits shift.

Someone is either on the take or paid very well.

The Bell & Ross BR-X3 condenses the bold X-series philosophy into a 41mm case, combining layered construction, in-house mechanics, and architectural design with everyday wearability.

The luxury slowdown has softened prices and shaken the industry, but on Chrono24 TAG Heuer’s icons still attract collectors. The Monaco, Carrera, and Aquaracer prove heritage and value outweigh hype in today’s market.

Impossible to ignore.

Rolex briefly teased an “Accessories” tab online, hinting at a potential expansion into cuff links, leather goods, or eyewear. A small slip, but one with big implications.

While luxury stumbles, collectors are piling into watches with permanence. From vintage grails to independents, the future of collecting is being shaped by what resists the downturn.

The Oscars of Horology

Hut!

There's no doubt Patek Philippe is the ultimate grail watch, but what if they don't give you fizzy knickers?

From a Saxon village workshop to modern horological icons, A. Lange & Söhne forged German precision into an art form, redefining luxury watchmaking beyond Swiss tradition.

Instagram watch dealers have transformed the grey market into a spectacle, flipping Rolex Daytonas and Audemars Piguet Royal Oaks live online for an audience hooked on fast profits.

Concept watches were never meant to exist. From Rolex’s anti-concepts to Ulysse Nardin’s Freak, these experimental horological moonshots became grails in today’s secret market.

Independent watchmakers are redefining the smart buy. Forget hype-driven Daytonas and Nautiluses, the real flex is obscure taste, genuine scarcity, and watches that actually stand for something.

A. Lange & Söhne’s ZEITWERK DATE in pink gold is a radical mechanical statement — digital-style display, pure engineering, and bold defiance beneath the dial.

Luxury watch retailers are quietly offering deals as the economy slows. If you pick your moment, this might be the best time to buy.

An enduring partnership.

Inside the world’s most exclusive watch clubs, entry is earned through years of high-value purchases, unlocking private lounges where the real luxury is access and belonging.

You don't have to be oiled up, shirtless or the owner of Time & Tide to get in on the white watch trend.

Solar watches are no longer just for eco geeks or gadget lovers. With brands like Cartier, TAG Heuer and Seiko leading the charge, light-powered timepieces are suddenly stylish, efficient and surprisingly luxurious.

Luxury watch brands are talking sustainability. From recycled steel to bio straps. But are they helping the planet, or just selling another story with a green label?

Breitling brought surf, style, and Swiss precision to the Gold Coast, unveiling new Superocean models, luxury eyewear, and a bold new in-house movement.

TAG Heuer is gaining ground in Australia as Rolex prices climb and stock vanishes. With F1 backing and cultural cachet, it’s mounting a serious challenge.

Chopard has opened its most ambitious Australian boutique at Chadstone, blending quiet luxury, heritage design, and collector favourites like the Alpine Eagle and L.U.C Chronograph.

Today, straps more than just a functional accessory; they’re redefining how luxury watches are worn, collected, and enjoyed.

A. Lange & Söhne’s ZEITWERK challenges Swiss tradition with digital-style mechanics, rare precision, and bold German design. It’s a watch that values craft over clout.

Breitling joins forces with Erling Haaland to launch a trio of Chronomats with meteorite dials; two limited editions and one you’ll never be able to buy.

Buy your watch for love, not for resale.

Rolex just topped YouGov’s most recommended brands in Australia. It’s hard to buy, heavily hyped, but clearly still the watch Australians trust the most.

Time+Tide’s final Surfer release with ZENITH is a white ceramic summer-ready piece made for Australian conditions, limited to 100 and built to be worn.

They're after blood.

Russell Crowe wore the Rolex Daytona ‘Tiffany’ at Wimbledon 2025: a bold, collector-grade statement piece that’s already turning heads and spiking resale prices.

No bong to be seen.

As luxury watch sales stumble, a new wave of microbrands is winning over collectors with personality, storytelling, and surprisingly serious craftsmanship... at a fraction of the price.