The Playbook For The Modern Man

The Luxury Destination That Is Destroying Travel Influencers’ Credibility

“What started as a shimmer-blue haven for Instagram’s demi-gods is now so saturated it’s almost a meme.”

Whether it’s dipping your toes in the volcanic sand, wandering through white washed buildings or sipping a frosty Mastiha-spiked cocktail at the edge of a clifftop pool—Santorini is one of the most lusted after destinations in the world.

After all: we all want at least a couple of look-at-me shots for our friends. Which is fine.

What is a concern, however, is if you are trying to set yourself apart as an influencer. If that sounds like you, we have bad news: virtually every travel blogger ever-to-exist has made the Santorini pilgrimage already.

What started as a shimmer-blue haven for Zeus, Athena and the self-styled demi-gods of Instagram has become so saturated it’s now almost a meme.

How did this happen? Well, back in 2015, when the “first-gen” influencers like Alexis Ren and Jay Alvarrez blew up, is a good place to start.

 

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Santorini 💙

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Since then, “second gen” influencers have jumped on the donkey-drawn bandwagon.

 

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And fair enough—why wouldn’t you capitalise on a place’s photogenic views, ‘cultural’ double whammy and luxury suites?

 

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Well, we’d like to suggest a reason: in the last 24 hours alone there have been more than 80 Instagram posts with the hashtag, “Santorini.”

 

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So unless you’ve got a seriously creative way to spin it, we’d recommend visiting an up and coming luxury destination, instead of being one of the 4,875,344 people who have already posted a Santorini shot.

 

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After all: re-hashing a done-to-death locale, no matter how original your post may be, is unlikely to attract high end brands looking for “adventurous spirit” and “creativity.”

 

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But if you’re just in it for the cocktails and sunshine—have at it…

 

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RELATED: Greece Just Banned Overweight Tourists From One Of Its Most Famous Attractions 

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