The Playbook For The Modern Man

Best Shops To Buy Bedding, Sheets & Linen Online

Your bedroom is your sacred retreat, a space designed purely for you. It’s the haven where you unwind every evening and reset for every morning. A man’s bedroom is his personal oasis, his starting block for each new day, and the perfect bed linen is paramount when ensuring that you’re fully invigorated and refreshed.

Some prefer crisp hotel-style silk, whereas others are after a back-to-nature sustainable cotton creation. Some love a bold geometric print and dramatic velvet comforter, others lust after minimalist designs and clean lines. But all busy men need bedding that is comforting, lavish and strong enough to withstand all bedroom activities, so we have put together a list of the very best online bed linen retailers.

Some Bed Sheet Tips To Get You Started

If you’ve ever experienced ‘sheet shame’, D’Marge is here to help. We’ve rounded up some tips and tactics to overhaul your bedroom feng shui and avoid the dreaded last-minute bedroom retreat.


Start Fresh

Ditch the daggy doona and floral fitted sheets your mum gave you when you first moved out of home – it reeks of immaturity. We suggest you bin them all immediately and start with a clean slate. That way there’s no chance of being caught out during a slow washing month.

At first glance, bed linen can seem outrageously expensive, and for that reason cheaper, low-quality alternatives are tempting. Resist the urge not to splurge; just because you can’t feel the difference between a lousy blend and high thread count, she definitely will. Also, sheets aren’t a household item you need to buy regularly – every few years is about right – so your monetary outlay is quantitatively affordable.


Simplify the whole bedding debacle and buy a sheet set that includes a fitted (and top) sheet, a doona cover and a pair of pillowcases. This course of action ensures you’ll have a matching, well-put together bed that appears neat and, most importantly, clean!

A good rule of thumb is to have three or four of bedding sets so you can rotate them as necessary and always have a backup set or two at hand. This also adds to the longevity of your sheets, as they’ll be out of action and resting their delicate threads as often as they hold your weight.

Heading out for a big night? Try to avoid mixing elements from different bedding sets; she’ll notice and judge accordingly.

Mother Knows Best

We don’t mean to sound like your mum, but, make your bed! If you should find a lady in your abode at the end of the night, it will add to your appeal as a well put-together gentleman.

When To Buy New Sheets

Not sure when to get a new set of sheets? Err on the side of caution and invest in some new threads if:

  • You can’t remember the last time you bought bed linen
  • Your sheets are grey, but were white when you first purchased them
  • The edges are so ratty it makes your dog’s bed look luxurious
  • Your mum asks if you need any extra summer/winter sheets
  • Stains are noticeable

Say No To Silk And Satin

No matter how sexy you think it’ll be, silk and satin should never cover your bed. They’re tacky, clingy and will make your bedroom look like a dodgy porn set.


Sleep Like An Egyptian

High thread count Egyptian cotton sheets are more expensive than cheaper options because they retain colour and texture far longer, and they actually get better with age. Once you go Egyptian, you never go back!

Additionally, high thread-count linen can last a lifetime when treated well and cleaned regularly. Some unscrupulous manufacturers are known to rig their thread count, making it necessary to do some homework before handing over any cash.


Classic shades like white, khaki and grey are always stylish. Stay away from busy, gaudy prints as these won’t be versatile if you decide to redecorate.

Wash Frequently

You’d never wear the same shirt for three months, so why do we think it’s okay to sleep on the same sheets for an indefinite length of time? Night sweats and other fluids accumulate quickly, so throw your sheets in the washing machine every other week, and the doona at least once a month. There’s nothing better than the feeling – and smell – of fresh sheets, and the only thing stopping you from enjoying it is your laundry laziness. 

Seasonal Dressing

Captain Obvious suggests you canoodle under flannel sheets in cooler months and make love under lightweight sheets the rest of the year. Whatever the season, buy 100 per cent cotton sheets (with a long weave) and add a blanket or throw to the end of the bed for added warmth and sophistication.

Poly blends might be cheaper, but they also increase your tendency to sweat during the night, which isn’t the biggest turn on. Sleep and play under breathable cotton sheets instead.

Don’t Forget The Pillows

Nothing undermines thoughtful bedding efforts like old, sweat-stained pillows. Wash pillows every month and buy new ones once a year.

Now Let’s Go Shopping…

The dreamy selections from these online bed linen stores will enable you to sleep easy every night with palatial percale pillowcases, decadent duvet covers and king-size sheets that are fit for a king. So here they are, the best bedding sites to hit up before you hit the sack:


Brooklinen is known as the most popular sheets retailer on the internet for a reason! They sell classic hotel-style percale sheets, rich luxe sateen sheets, heathered cashmere and linen made from the highest quality flax in the world. This level of luxury guarantees to make every night a five-star experience.


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Parachute is an online-only, direct to consumer brand with quality at its heart, selling a range of percale, sateen, linen, brushed cotton, down and down alternative bedding. Parachute employs the world’s best manufacturers to create their range of home essentials, from top Portuguese crafters to a fourth-generation American mattress maker.

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Linens & Hutch

If you’re a stickler for excellent customer service, Linens and Hutch is the retailer for you! Offering not only cotton and bamboo bedlinen in a huge range of solid and reversible colours but also free shipping! Their 100 night returns policy is the best in the game- if you don’t love it after 100 nights, your money back!

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Amara stocks a plethora of the finest designer bed linen, with the option to choose a full set or mix and match from individual pieces to reflect your unique style. Amara offers materials including acrylic, cotton, Egyptian cotton, organic cotton, modal, linen, polyester, satin, silk and velvet. Connoisseurs of luxury will even be able to refine by thread count!

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Mature, creative and sophisticated, Anthropologie is the homeware brand of choice for the affluent professional looking for a crisp, minimalist style or something a little more unusual. The range of percale, sateen and linen is sure to appeal to all interior tastes, with fresh, elegant designs including one-of-a-kind prints, patchwork throws and kantha-stitched quilts.

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Snowe Home

Snowe stocks a luxurious range of bedding in calming neutral tones and designs. We’re talking European-milled bed linens, percale duvet covers and Softexture shams, not to mention down and down alternative pillows and comforters. Snowe also offers Italian-crafted cashmere, silk and lambswool throws to add an extra layer of softness to your sleepy haven.

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James Perse

If you appreciate minimalist interior design style and crisp, clean lines, you’ll love James Perse’s range of linen, cashmere and brushed jersey bedding. Inspired by the sunny Californian indoor/outdoor lifestyle, their lavish bedding in cool grey tones is ideal for kicking back and unwinding after a long day’s work.

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As pioneers of affordable high-end design, Made work with directly with independent designers to offer a selection of cotton, organic cotton, linen and bamboo bedding. Plus, Made are big into ethical trading and sustainable design, so your new sheets only will not only offer some relief to your wallet, but to the planet as well!

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Ashley Furniture

In the world of interior design, Ashley Furniture has been leading the pack for decades. Now the world’s number one furniture manufacturer, they really know their stuff when it comes to helping you get the perfect nights sleep, and offer premium, ultra-soft bedding sets in a range of sizes to suit your needs.

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Bolland and Branch

The best way to sleep at night is to know you’re doing what’s right, and a company like Bolland and Branch has pure morals at its very core. With a strong focus on ethical supply chains and fair international trading, this husband and wife founded company specialises in sheet sets in their signature 100% organic cotton fabric, cool percale, and structured chambray.

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The White Company

All white everything! The White Company is best known for- you guessed it- their range of white homewares. Imagine waking up in crisp white Egyptian cotton sheets or snuggling down in cool cashmere or percale. There are even collections inspired by the airy warmth of Santorini and the indulgent luxury of London’s Savoy Hotel.


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Nature lovers and eco-warriors will go wild over Coyuchi’s minimally processed organic sheets, made ethically and sustainably from natural fibres with nothing going landfill! Their circular subscription program means that every 6-24 months you’ll have the option to exchange your sheets and Coyuchi will renew, upcycle or recycle your returned items.

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SOL Organics

Your bedroom is your personal sanctuary, and Sol Organics will set up your sacred space for optimum unwinding with sustainable and organic cotton. The emphasis is on ethical integrity and founders Vishal Naithani and Sachin Chauhan ensure to manufacture their stunning linen, percale, sateen and down bedding using fairly and transparent supply chains.

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Design Within Reach

With a simple website layout and no-nonsense approach to modern design, Design Within Reach is on a mission to make innovative European accessible for everyone. A small but select catalogue of bedding from a range of iconic designers makes this a great place to pick up a funky statement pillow or dramatic sheepskin throw.

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Lulu and Georgia

The range of bedding at Lulu and Georgia looks like something from a Pinterest board. Based in Los Angeles, this is a brand that knows how to provide the platinum suite quality whilst keeping up with industry trends! Their plush range of linen, coverlets, pillows, quilts and shams wouldn’t be out of place in the swankiest of Hollywood hotels.

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Soho Home

Founded in London in 1995, Soho Home now targets creative types across the globe and has Houses in Berlin, New York, Amsterdam, Miami and Barcelona. The Soho Home ethos is to deliver beautiful yet functional pieces in as little as 48 hours, including lush silk pillowcases and goose down duvets.

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The Citizenry

The Citizenry is on a quest to create the peaceful bedroom oasis for the wandering adventurer, with a collection of lightweight stonewashed linen, wool throws and artsy blankets that reflect the journeys of travellers. Country by country, each piece blends cutting-edge modern style with the traditional techniques of expert local artisans, resulting in truly international design.

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