Summer presents the perfect opportunity to be outdoors and to do many things that winter or other seasons simply won’t allow, such as spending every waking hour in just your undies in a bid to keep yourself cool. It also means that the clothes you wear when you leave the house need to be weather appropriate. Whether it’s t-shirts, shirts, pants or shorts, you’ll want to pay great attention to the materials being used to ensure they’re summer friendly and will keep you cool in the process.
Fortunately, all your favourite brands (and ours too) stock a healthy selection of summer-specific clothing, all designed with the aim of minimising sweat, keeping you cool and have looking even better. We always recommend stocking up on the summer essentials and putting them away in storage during the winter months, so that they always remain fresh for when the sun decides to show its face again. Classic summer clothing pairings of short-sleeve linen shirts and chino shorts will be your greatest ally during the summer season, and have you looking your damn finest whether you’re at the beach or in a bar.
Even better, we here at DMARGE are well-versed in the clothing brands you need to be checking out, and the ones that stock an incredible range of summer clothing for men that not only performs well, but will have you looking king of the beach. All budgets are catered to as well, and you may be surprised by the clothing you can get your hands on if you’re looking to under a certain figure.
So, without further ado, your new summer wardrobe awaits.
All round good guy retailer Everlane is possibly one of the most perfect retailers we’ve ever come across. An excellent choice of fabrics, a commitment to sustainability and ethical practices and a selection of menswear that is neither too large nor too small, the brand has it all. With regards to men’s summer clothing, you’ll find breathable organic cotton and even an interesting Pique fabric that not only gives texture, but has sweat-wicking capabilities thrown in for good measure.
Outerknown is known for its casual beach style clothing, so is the ideal supplier of summer clothing. What makes this American brand so cool – other than the fact it comes from World Champion surfer Kelly Slater – are its ultra-breathable and comfortable fabric choices. Outerknown clothing is incredibly laidback in its appearance, alluding to its surfing roots, and it puts sustainability as its primary focus. Not only are the fabrics breathable, but clothing tends to be on the slimmer, baggier fitting side of things, leaving you feeling loosey goosey.
James Perse is an American fashion designer from L.A, who shadowed his father in his younger years and eventually founded his eponymous label. It has since gained global recognition for its range of men's clothing that is ripe with shirts, t-shirts, pants, shorts, and accessories. Pieces take familiar silhouettes and colours, but give them a premium spruce-up, making James Perse a great option for men who prefer simple, yet quality clothing, compared to the loud colours or over-the-top design. Summer fabrics include lightweight, breathable cotton and linen that will ensure you sweat it out in style.
For men who need some suitable shirts for summer, Eton is the go-to brand. Eton boasts a range of shirts that encompass classic elegance and grace, yet ones that can comfortably be worn to both formal and casual events – and with party shirts in the line-up too, you really are covered for every eventuality. And don’t expect to just find heavyweight cotton that won’t hold up in summer, as Eton stocks a generous selection of linen shirts that will have you looking as cool as you feel.
British fashion brand Reiss was founded in 1971, and now delivers its clothes across the globe. Keeping creativity central to its core, the brand ensures that the material and designs are always top-notch and of the best quality, without compromising style. This means Reiss is constantly keeping on top of trends to ensure that guys will forever be looking their best. As for clothing for summer, Reiss offers many of its pieces with plenty of stretch to save you from feeling constricted, and many of its shirts arrive with a cuban collar for the ultimate in summer style.
Todd Snyder is a must-visit brand for guys who value quality craftsmanship and clothing that just exudes ‘cool’. One to cater to all seasons, Todd’s men’s summer clothing collection is teeming with seasonal colours, summer-ready fabrics and that the je ne sais quoi that makes the brand a DMARGE favourite. Serving up a variety of styles, including simple essentials to the more daring printed short sleeve shirts, Todd Snyder’s menswear can be worn for both casual and semi-formal occasions and is especially well-suited to evening cocktail parties.
If there’s one brand that really understands the meaning of summer clothing, it’s Vilebrequin. The French luxury menswear brand is known especially for its range of premium swim shorts, but the company also has a comprehensive range of shirts, t-shirts and pants in looser fits and offered in summer-heavy pastel colours. Pricing, admittedly, is on the more expensive end of the spectrum, but the quality you receive in return makes it worth every cent.
Brazilian brand Frescobol Carioca brings together a nonchalant sophistication in a timeless resort style that exudes urbanity and epitomises the true Rio de Janeiro spirit. The prints that dominate the company’s collections are calçadão-inspired, while lightweight linen is used to ensure that guys can remain cool and stylish during the summer months. Think lightweight shirts, resort-friendly colours (such as navy, white and beige) and neutral-coloured shorts that will carry you from poolside to beach bar without worry. Oh, and you can even grab yourself the namesake Frescobol beach bat game to really live out an authentic Brazilian lifestyle.
At Onia, expect a trendy and classic range of men's apparel available to live in. Aside from men's shorts, tops, and sweaters, the range also contains men's trousers and great resort items like swim trunks and tees. Put everything in a comfortable and sturdy men's travel bag, the ideal complement for any journey. The colours and materials are incredibly soothing and unlike any other brands available in the apparel market.
Deus Ex Machina
Deus Ex Machina happens to be an Australian brand that started in 2006 with neatly customised motorcycles. But eventually, it evolved into bigger and better things. Now, the brand manufactures and sells apparel that, while still true to its motorcycling heritage, has become a cult favourite of many consumers worldwide. There is a massive range of clothing items for men, including shirts, pants, shorts, t-shirts, and active gear, that will cater to the man looking for the ultimate in casual summer clothing.
Club Monaco is possibly one of the best purveyors of summer clothing for men. Ticking the boxes of both on-trend style and affordability, you’ll be enamoured by the full range designs, fabrics, and colours, that suit the summer spot on. You’ll find plentiful pieces made from linen and breathable cotton on Club Monaco’s books, and with particular emphasis placed on fit, you’ll find the brand’s clothing could be the best option to help show off your summer bod.
Abercrombie & Fitch
Abercrombie & Fitch was once a brand that could only be worn by guys whose muscles had muscles. That image has shifted significantly in recent years and now the brand is one that should be welcomed by everyone. The stereotypical high-school jock image has gone too, and the result is a brand that is far more lifestyle-orientated (the selection of short sleeve shirts should service as enough evidence). Great focus has been placed on fabrics too, with the likes of 100% cotton and rayon being used across the board, coupled with fits that are no longer so figure hugging. Finally, pricing has changed too, and now is comfortably in the affordable category.
Swedish brand Arket caters not only for men’s fashion, but women, kids and even the home, but it’s menswear we’ll focus on. The brand is one to turn to for all seasons, not just summer, with a range of fabric weights to help you adjust to varying temperatures. For summer, that means linen, breathable organic cotton and even lyocell, which is known for its moisture-wicking properties.
And, if you weren’t already familiar with Scandinavian brands on the whole, Arket’s range of clothing is as minimalistic as they come, with barely a print or pattern insight. Instead, you get solid colours: namely, black, white and blue, and stone, to help you create a solid summer wardrobe.
Orlebar Brown was born for the summer. With a global reputation built upon an incredible selection of well-made and well-fitting tailored swim shorts, the company is one you should turn to if looking your best around the pool is a must. It’s all about tailored fits throughout the rest of Orlebar Brown’s summer clothing collections, with lightweight t-shirts, silk shirts and linen shorts rounding out a resort-friendly selection of menswear.
Founded by French-Moroccan Charaf Tajer, Casablanca embodies the style and panache of both ancestral countries. Perfectly blending the worlds of luxury clothing and leisurewear, Casablanca’s collections wouldn’t look out of place on a tennis court, yet are perfectly suited to summer strutting. Not only are materials and fabrics summer-friendly, but with floral designs, light pastel colours and incredibly loose fits being the name of the game, Casablanca clothing makes for the perfect summer love story.
Australian brand Double Rainbouu was founded by former Ksubi alumni Mikey Nolan and Toby Jones. The two guys, therefore, know Australian fashion trends inside and out, and have been able to channel that knowledge and experience into this fledgling brand. Hailing from Australia also makes Double Rainbouu well-accustomed to the summer sun, something that is reflected in the eclectic range of shirts that are simply screaming to be worn to festivals.
Taking further inspiration from the laid back beach and surfer lifestyle that makes Down Under so famous, you can expect to find plenty of looser fitting clothing, including pants, so you can give off the impression of effortless style.
If it’s genuine experience in the menswear industry you value in your clothing brands, you simply must check out what Sunspel has to offer. The British brand was founded way back in 1860 by Thomas Hill as means to offer the British public a more luxurious clothing option, and one of its first products was the humble boxer short (the first time it was seen in the UK).
Today, Sunspel continues to do what it does best, take the everyday essentials but make them some of the finest fabrics around, giving you luxury you can genuinely feel. So, while you won’t find any loud and proud shirts here, you will find incredibly soft and comfortable white t-shirts, which are just as good in our opinion.
Another Australian export, Venroy is a champion of linen. Understanding that the fabric is your best defence against summer sun, the brand aims to use it throughout the majority of its clothing collections. However, understanding the consumer desire for choice, you will also find lightweight cotton and poplin as you make your way through the website’s pages. With a strong collection of swim shorts to back up its summer clothing credentials, alongside knitted pieces designed specifically for the summer months (and good looking they are, too), Venroy is a brand you should be paying attention to.
American menswear brand Buck Mason sounds manly by name and is most definitely manly by nature. Another brand to take only the pieces all guys should have in their wardrobe and reinterpret them with their own unique spin, whether it be through design or fabric choice, you can certainly stock up on summer fashion with ease. The company’s t-shirts, for example, are made from 100% breathable cotton, long-sleeve henleys have large openings around the neck to encourage airflow and shorts feature quick-drying technology and a short inseam to moisture is carried away quickly.
The name gives away what to expect from this American brand: island vibes. What this means is Hawaiian-style printed shirts at every turn, which admittedly, are more likely to be worn by your dad. There are some gems to be found, however, and they’re certainly festival-friendly. What Tommy Bahama also offers in spades is quality. Shirts are made from 100% silk, which will prove to be a godsend in the hotter months, feeling soft and smooth against your skin and allowing air to flow naturally. With polos, t-shirts and swim shorts also on offer, Tommy Bahama will have you set for summer.