The Playbook For The Modern Man

We Unexpectedly Flew Emirates New Boeing 777 Business Class… And Wow

Emirates steps up their game with their new 777 business class offering

Full screen
1 of 5|A new level of luxe
2 of 5|Keeping the 2-3-2 layout
3 of 5|Cockpit feel
4 of 5|Close proximity of controls

For those business class flyers in the know, you would remember flying from Australia to Europe was always a ‘baller’ affair with the Emirates A380, that was until you needed to land in Geneva, Milan or any smaller cities which were serviced by their Boeing 777 fleet. Yeah I know, first world problems. Emirates older 777 fit-out was dated and didn’t cut it compared to the Emirates A380 experience.

Enter the new Emirates Boeing 777-300ER fleet…

On last week’s recent trip to the SIHH watch fair in Geneva we lucked out and scored the all-new Emirates 777 business class. Let’s just say it’s a massive improvement both in design and privacy.

Yes, they have continued to use the 2-3-2 cabin layout, however it no longer feels cramped and dated. Rather, each seat offers large privacy screens to ensure you don’t need to deal with your neighbours bad habits (or germs). Seats pillars are also higher which give a snug cockpit feel.


Given increased privacy the cabin crew are working harder to reach over passengers. I was in seats 11A & 10A and spent most my time during service passing trays and plates back to the flight attendants. No big deal, but I did find myself apologising like a peanut to the nice Swiss gentleman next to me.

Emirates say the interior of their Boeing 777 fleet has been inspired by the modern sports car which is very apparent. The leather upholstery is reminiscent of a Bentley Bentayga with its plush feel, diamond stitching and soft beige colour. It’s actually one of the best looking business class seats both in terms of design and comfort and makes their A380 seats seem second class in comparison.

The material and finishing touches of the seats remain true to Emirates (the woodgrain stays) with the addition of more storage space, chrome reading lights, better access to charge your phone, headphones and anything else you’re carrying onboard.

Entertainment screen are now massive and according to Emirates are the largest aboard any plane operating commercially. The downside with these extra large screens is you tend to watch your neighbours screen rather than your own. In my case it was Kingsman 2 for the 50th time.

In short…

 What we love about the new Emirates 777 fit out

  • More privacy (window seats are the best)
  • Bigger entertainment screens
  • Full flat bed & very comfortable
  • Well thought out storage and design elements
  • Close proximity of power / headphone points (not miles away like on their A380)
  • Seat / TV controls – all in one place much like a modern car
  • Window shade controls

What didn’t float our boat

  • Flight attendants access to window / middle seat passengers
  • No cool bar like the A380 to throw out the vibe and meet chicks (jokes)
  • Neighbours entertainment screen often distracts

Our recommendation would be to score the smaller business class cabin upfront – it has only 2 rows which could prove to be a quieter affair. We assume this cabin is reserved for more frequent Emirates flyers.

As previously mentioned you will be able to sample the updated Emirates Boeing 777 on selected routes to Europe from Australia.

RELATED: We just flew the new Qantas Dreamliner

  • Andre

    Seriously 2-3-2? Perhaps the soft product makes up for it, but I’d still rather fly in a all aisle access configuration. Even most of the North American airlines have most of their fleet changed over. American Airlines just finished their fleet renovation all international planes (minus the 757) now have 1-2-1 configuration, Delta is the same and United is on it’s way with the change over to the Polaris seat, that while it is still a 2-4-2, the way it is configured it does give everyone a direct aisle access.

    Emirates really missed the beat here, perhaps they do shine best in first class (their new suite on the 777 is AMAZING) and in Economy were their service and soft product is by far the best where some of the food rival of many USA Airline business class food. But unfortunately I can’ afford first class and avoid economy at all costs, so business class is the sweet spot and for a $4K ticket I certainly don’t want to spend the better of my flight passing trays over another passenger…

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  • Stevie

    How did Emirates compare to Etihad’s business class?

  • Luc Wiesman

    Stevie – I’ve not flown Etihad’s business class. The perils of being a Oneworld frequent flyer and not a hardcore aviation journo

  • Stevie

    Luc, I agree the frequent flyer programs certainly hold a strong grip! im with the Virgin Velocity program, and with a Platinum status its very hard to look anywhere beyond the group when booking flights! Ill let you know about Etihad when I fly with them later in the year…

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