When playing it safe backfires.
Nike
Synonymous with athletic apparel and sporting success, American sportswear brand Nike is a cultural tour de force. Nike also owns Converse, Jordan plus several sub-brands including NikeLab, ACG and Gyakusou.
Justin Timberlake Sneakers: Pop Star Rocks The Freshest Kicks Of 2020
He's got his sexy back.
The Truth About Nike's Love-Hate Relationship With Resellers
"The only difference between an enthusiast and a hawker is how much money they make."
Nike Has Found A New Way To Protect Customers From Knock-Offs
Good for customers, bad for knock-off retailers.