Whether you’re hoping to make the Olympics for the 100m or just enjoy a ‘run’ on the world famous Bondi to Bronte track, you’ll likely need some running gear. In the words of Nike, “If you have a body, you are an athlete”; this has never been truer.
Every man and his selfie-stick are picking up a sport of some description and looking good is now a key aspect of this fitness revolution. Even if you aren’t going to be sprinting one of the most intense running trails in the world, activewear can be great to wear around the house or out to a slightly hungover Sunday brunch. There is a reason why everyone is on the activewear train at the moment; it’s about time you step on board.
It is easy to get confused, lost and even intimidated by the plethora of running brands that exist today, especially when they’re all pushing some sort of extra special sweat wicking, fast drying, organic, knitted technology in their kit. If you’re looking for something to keep you looking cool and allowing you to move in whatever way you see fit, here is our selection of the coolest running brands for men.
Born in the Swiss Alps in 2010, On Running is a relatively new kid on the sportswear block. But don't let that youthful nature fool you, this sportswear company is focused on producing some of the very best gear around, with a heavy focus on footwear. On's footwear philosophy is to provide its customers with shoes that provide soft, cushioned and cloud-like landings, but with enough spring in them to propel you forward and ahead of the competition. It clearly works, as On Running is now a globally-recognised brand and one that is more than capable of having the traditional 'big-name' brands quaking in their non-cloud-like boots.
Rhone is a startup activewear company that caters specifically for men. Not one to do things by halves, Rhone uses some of the finest materials in the production of its clothing, including silverthread to help combat the effects of body odour thanks to its anti-bacterial properties. Rhone's use of silver is called SilverTech. The company's ethos is to seamlessly integrate 'fit, form and function' for those – particularly affluent men – who are committed to an active lifestyle.
Lululemon started life in Canada, making clothing especially for yoga. They have now evolved into a brand that is at the forefront of activewear style, making high quality garments that reflect the needs of their wearers. You might be forgiven for thinking that Lululemon is a 'chicks' brand as it seems every paddington mum is wear their stuff, but, they make some seriously cool mens wear as well. Safe to say the ladies will love you in it.
Founded in the region of New England, USA, Tracksmith is dedicated to all things running. Its apparel takes a particularly old-school approach to design (take one look and you'll immediately see what we mean) and is designed not just for the professional athlete who wants to compete at the highest level, but the amateur enthusiast who is all about 'giving it a go'. With an extensive range of clothing encompassing t-shirts, shorts and jackets, Tracksmith's preppy college-inspired designs are sure to make you stand out.
Nike. Do they even need an introduction? Started in Oregon in 1964, Nike has become world famous for activewear and running shoes. One might even suggest that were the fuel behind running as a social movement. Their kit can be seen on some of the worlds best athletes and they are constantly innovating to elevate human potential. Nike is a safe bet for any kind of active wear, you can rest assured that you are getting a high quality, innovative product that will help you perform to the best of your abilities.
Founded by Kevin Plank in 1996, Underarmour was the first company to offer moisture wicking shirts for athletes. This innovation came as a result of Kevin, becoming soaking wet with sweat when training, to offset the issue he made a moisture wicking shirt which he gave to his teammates who made it to the NFL. One thing led to another and now they're one of the biggest players in the activewear game.
Originally founded as 'Onitsuka', Asics' shoes are often rated as some of the finest in the world. Favoured by many athletes looking for comfort as well as performance, Asics creates gear that performs at an exceptionally high level whilst keeping an athletes body in check.
Patagonia may be a name synonymous with outdoor expeditions, but the American clothing company also caters for the runners out there. But is Patagonia after all, and so its running range – which includes tops, hats, shorts and jackets – is aimed more towards trail runners, and with its ethos of using predominantly recycled materials carrying over, you'll not only be able to perform to the best of your ability, but you can do so with a smile on your face knowing that you're helping the planet.
Merino wool is softer than any other wool, moisture wicking, thermoregulating, sustainable and odour-neutralising. Smartwool founders couldn't figure out why other brands weren't using it as a performance fabric and decided to start using it themselves. Ever since, they've been creating super comfortable running gear that performs in all conditions that also is good for the planet.
Adidas is the second largest sportswear manufacturer in the world, only behind Nike. Much the same as Nike, their kit has donned the backs of many of the worlds greatest athletes. Their clinical German styling and cutting edge technology is bound to help to stay at the front of the pack.
Jun Takahashi and Nike collaborated to create the Gyakusou collection with the aim of taking running to new heights. The collection offers effortless versatility without compromising on technical performance.
2XU or 'Two Times You' is an Australian sportswear company, based in Melbourne, that offers some of the most advanced performance apparel known to man. That's primarily because it was founded as a company targeted at professional athletes, before expanding into the public domain. It's not just any old marketing jargon used to sell its clothing either, as genuine research goes into everything it produces, so it can determine the real-world benefits that can be passed on to you, the wearer. 2XU is best known for its range of compression wear, which is designed to help increase blood flow and to keep you moving.
Athletic Propulsion Labs
At the intersection between performance and luxury, APL is a newcomer to the performance clothing game. Their basketball shoes have actually been banned in the NBA due to their 'performance enhancing benefits'. If your looking to take your game to the next level, APL is worth a look.
Castore is a British brand founded by two brothers with the sole aim of creating the lightest, most durable and highest performing sportswear on the market. The brothers behind Castore are both athletes and sportswear consumers, so they knew exactly the sort of apparel to create in order to penetrate the market. There's no question that t's a premium brand, but in return you receive high-quality clothes that look as good as they perform.
Iffley Road is the brainchild of a husband and wife team who both have a strong affiliation with running. Noticing a gap in the market for high-performance, stylish clothing that is also sustainably made, Iffley Road was born. Initially catering for men and women, the brand is now solely a supplier for running-mad men, although its apparel is more than capable of being used for other sporting disciplines.
Satisfy isn't your run-of-the-mill running brand. Unlike most other companies that employ the use of compression-style clothing, or space-age technologies, all in the name of performance, Satisfy flips the bird to all that. A quick look at its website and it could be any other 'cool' clothing brand with a rebellious attitude, such is the use of graphic prints and colours. But the anti-running ethos is counteracted by technical ingenuity – take moth eaten holes in place of a traditional ventilation system, for example. It's an incredibly unique brand and one that you should place on your radar.
Named after its founder Tim Soar, SOAR Running was born with a mission to create genuinely useful clothing that "outperformed everything on the market." SOAR utilises some of the most advanced fabrics to make up its clothing, which is then styled into pieces you'd actually want to be seen wearing. It's a running brand first and foremost, and even claims on its website that it doesn't have time for the likes of yoga or CrossFit, so if its performance running you want and only want, it's a brand you need to check out.
Do Sport Live
Do Sport Live, or "do", is a UK-based clothing company that puts a strong focus on producing clothes from "natural fabrics and naturally occurring colours". With performance and lifestyle clothing both taken care of, you can easily make the transition from gym to home.