The Playbook For The Modern Man

Nudie Jeans

Gothenburg-based Nudie Jeans is a Swedish brand dominating the denim market. High-quality craftsmanship and ethical production are the key philosophies behind Nudie. The collection is 100% organic denim, in a variety of fits ranging from regular to slim to tight. All Nudie jeans come in dry, black and pre-washed denim options. Nudie’s collection also includes khakis, jackets, knits, shirts and accessories, but the denim is the real draw. Opt for the dry selvage if you’re a DIY type who takes pleasure in the process of breaking in a new pair of jeans.

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