The Playbook For The Modern Man

A Guide To The Best Jeans Brands For The Perfect Fit

From cowboys to hippies, indie rockers to preppy jocks, jeans are that one fashion item that has transcended time, gender and many a fashion wardrobe. Which is why finding the best jeans brands for men is still oh-so important nowadays.

But the denim jeans’ openness to the masses doesn’t mean buying a pair comes naturally. Taking the time to understand the fit and fabric is imperative. After this, comes the brand – finding one that marries perfectly the fit and fabric aspects. Or, you could just get your jeans customised and made-to-measure.

Luckily, there’s a guide to the best jeans brands for men thoroughly researched and written for you.

Before you go diving into the best brands in denim, take a look at some denimspiration. Our selection of images should have your brain ticking on what’s cool and what’s fool when it comes to men’s jeans.


Everlane is an ethical clothing manufacturer who make a particularly good pair of jeans. They hand-select all of the materials and manufacturers for each of their specific products to ensure they not only meet quality standards but also their stringent ethical and environmental standards. Not only are they transparent about their manufacturing processes but they also open up about their pricing structure, which demonstrates how they take lower markups to make the jeans more affordable. Everlane has a comprehensive range of denim, including slim, regular, straight and athletic cuts as well as an array of colours to choose from.

Everlane The Slim Fit Jean
The Slim Fit Jean $68

Todd Snyder

Before starting his own label, Todd Snyder was a key designer at the liked of Ralph Lauren, The GAP and Marc Jacobs. The experiences at these powerhouse firms gave him the confidence and ability to start his own label which has become a powerhouse in its own right. After scouring their website, we found this review that perfectly addresses all of our concerns when buying jeans,  “These may be my favourite pair of jeans ever… great denim weight and wash, slim fit but not uncomfortable. I have only worn this pair since they arrived. I will be getting another pair.”

Selvedge Stretch Japanese Jeans $198

AG Jeans

AG Jeans combine sophisticated, tailored denim and the unbeatable feel of worn-in jeans. Their denim is constructed from high grade fabric and expertly treated to achieve specific washes that emulate natural ageing. The innovative stretch retains the shape and ensures comfort. AG perfectly combines quality and price to ensure you’re getting high quality jeans without having to pay ridiculous prices. Available in a smaller range of colours and styles, AG doesn’t have a comprehensive range, but what they do offer is superb quality and value.

Ag Jeans Tellis Jeans
Tellis Jeans $224

Rag & Bone

Made in the USA with imported materials, Rag & Bone is a brand worn by Mr. Barak Obama.

Rag & Bone Slim Fit Jeans
Slim Fit Jeans $441


G-Star was born in the Netherlands and quickly took the world by storm. Their no fuss and built tough raw denim has long been a favourite for celebrities, models and rockers. Best of all it’s very well priced.

3301 Straight Leg Jeans $150

Nudie Jeans

The ethos of Swedish brand Nudie Jeans is all about telling a story. A pair of Nudies will take on a character of its own through repeated thrashing, unique to the lifestyle and behaviour of the guy wearing them.

Nudie Steady Eddie II Jeans $210


Bonobos are the guys who set out to create the world’s best pair of pants. Along the way they also created some amazing denim.

Bonobos Premium Stretch Jeans
Premium Stretch Jeans $148


“I own a lot of clothing from Outerknown and this is yet another in a long list of winners. Well made, great fit and most important sustainably sources. Outerknown’s denim source has a great story. Can’t go wrong with anything from this company.”

Denim_Premium-Denim_23081-BMC91_40_outfitter (1)
Drifter Tapered Fit Jeans $148


Levi’s were responsible for the explosion of blue jeans in every corner of America during the 20th century, with distinctive branding that’s instantly recognisable to those of us who have been to the shops at some point during the millennium.

514™ Straight Fit Jeans Price: $49


We’ll give you a break from Japanese labels for a minute. Acne Studios started off as an informal venture in late 90’s Stockholm. The designer, a pretty charitable bloke by the looks of it, created a hundred pairs of raw denim jeans and gifted them to his mates. Nowadays, denim constitutes a much smaller component of a wider effort across fashion and design.

Acne Studios Classic Fit Jeans Used
Classic Fit Jeans Used $400

RRL by Ralph Lauren

RRL is Ralph Lauren’s take on the history of the American West, an iconic period of American history upon which countless movies and ill-conceived costume parties were based. Named after ‘Double RL’, his holiday ranch in the American Northwest, RRL take sartorial hints from the American Old West, without making you look like John Wayne in The Alamo.

RRL Slim Fit Jean Conrad Wash
Slim Fit Jean Conrad Wash $309


DENHAM the Jeanmaker was founded in Amsterdam in 2008 by Jason Denham, an English jeanmaker who’s obsessed with creating premium quality denim. The brand has since expanded to offer a full range of collections for men and women including outerwear, tops, bottoms and accessories.

Denham Razor Slim Fit Jeans
Razor Slim Fit Jeans $279


Parisian brand APC (Atelier de Production et de Creation, we’ll let you use Google Translate) opened for business in 1987 and have turned out a whopping forty collections since. They continue to use premium Japanese selvedge – which, if you haven’t heard, doesn’t fray or collapse due to its unique finishing process that keeps everything right where it should be.

A.P.C. Petit Standard Jean Raw Indigo
Petit Standard Jean Raw Indigo $249


Established in 2002, PRPS single handedly started the rise of the Japanese luxury denim jeans business in America. The brand revolutionised washed & selvedge jeans, through constant research and development.

PRPS Windsor Skinny Fit Jeans
Windsor Skinny Fit Jeans $255


Orslow aren’t keen on the fast fashion game. Tucked away from denim-centric Tokyo in the Hyogo Prefecture, their mission statement is to invest in the garment construction process in a slower, more considered manner that respects the heritage of workwear.

105 Standard Jean $295


It’s easy to forget that there are other denim manufacturers that don’t live in Europe or Japan. Operated by identical twins, DSquared2 proclaim an international focus with their slogan ‘Born in Canada, living in London, Made in Italty’. DSquared2 aren’t by any means understated or modest.

Dsquared2 Distressed Cool Guy Jeans
Distressed Cool Guy Jeans $792

John Elliot

Born in 2012, John Elliot by Mr. John Elliot has become the go to denim brand for the likes of Kayne West, LeBron James and Justin Bieber. Probably the hottest denim brand on the planet right now.

John Elliott The Cast 2 Jean Ronin Wash
The Cast 2 Terrace Jeans $769


Edwin are long-time denim kingpins, being in the business since ’47. Hailing from the denim mecca Tokyo, Edwin’s consistency is applauded for surviving the turbulent peaks and troughs of fashion across the decades.

Edwin ED-55 Regular Tapered Jean Unwashed
ED-55 Regular Tapered Jean Unwashed $219
  • c_morin

    I disagree. Carrie

  • Jas

    What a stupid site! Couldn’t find the list of Jeans anywhere! Crap web design.

  • Opinion

    Jas, those brands (except Diesel) don’t make good jeans, they buy cheap and label, as do Dodgy & Banana. Most of the other brands here design jeans, cut denim and make strides, properly.

  • Jas

    Ok. I got you. I didn’t know that. So thanks. (We were jean manufacturers too, in the 80’s. Before the Chinese took over!) I used to lay the Denim off the rolls about 8 inches thick. Mark up the sizes and then cut it with Eastman cutters. Great days.

  • Numsayin

    PRPS needs to be here.

  • Luc Wiesman

    We’ll add it

  • Numsayin

    Class move

  • EMI

    RRL ( made in USA items, otherwise overpriced ) and Spellbound are very worthy inclusions – as would be Fullcount, Warehouse, Flat Head/RJB, Studio d’Artisan, Eternal, 3Sixteen, Stevenson, Pure Blue Japan, Tellason, Ironheart, Strike Gold, Oni, Companion, Hiut, Livid, Railcar, Imperial, ROY… and if you’re on a more modest budget, I’d check Uniqlo’s made in japan jeans.

  • Luc Wiesman


  • Gale Scheidel

    Magnificent website. Lots of useful info here. I’m sending it to several pals ans also sharing in delicious. And of course, thanks for your sweat!

  • Yuri Budilov

    what about Jacob Cohen jeans, made in Italy (Veneto region) ?

  • Sraddha Modi

    Great Information. Glad to know there are many Brands and types of jeans available. RAW/SELVAGE & VINTAGE JEANS Really So Attractive.

  • peter daniel

    Nice information.

  • disqus_1BCMs1mKcm

    What are the brands of the bottom images 4/9 and 5/9?

  • anonymous proxies

    great points altogether, you just gained a new reader. What would you suggest in regards to your post that you made a few days ago? Any positive?

  • Isabelle Benoit

    Do you know Bullet Blues Jeans? They are comfy, durable and made in USA.

  • QuickKicks79

    The new denim line up by Abercrombie and Fitch is amazing! They completely started from scratch with their new denim line up dropping the boot cut jeans everyone remembers… They’ve really raised the bar as far as the quality of the denim, the price is also a bit more but if you look you can often get two pairs for 50% off each! Honestly, I didn’t think I’d ever really wear A&F again until I tried on these jeans and I can’t wear anything else now…… P.S. the quality control is on point with their denim, which isn’t something you really see anyone.


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