What we don’t hear nearly enough about are the Australian brands making it big here and abroad. The world may not yet speak of Mercedes Benz Fashion Week Sydney with the same reverence it does Paris, but we can dream. In the meantime, let’s celebrate the cool Australian menswear brands helping to make that dream become a reality.
The young label’s uncompromising approach to design – a huge focus on finding just the right fabric and showcasing its texture – in dark, and moody colour palette – is why SFTM is a must-have in your wardrobe. Especially, the outerwear.
The structured, minimal styles have a timelessness to them despite their edginess, which makes them all the more intriguing. And they’re award winning, taking out the International Woolmark Prize Australia Regional Finals in 2015, for their expertise in merino wool.
Their collections are known for an effortless approach to basics, offering plain tees, shirts, trousers and shorts in organic, soft cotton. A more tailored look has crept in of late, with a selection of blazers and cuffed low-crutch trousers. The label’s sunglasses range is worth a look-in, while their denim is Japanese sourced, light and washed – riding well for summer.
Its founders, Jacqueline ‘Jac’ Hunt and Lisa ‘Jack’ Dempsey, work with actual textile mills and spinners to source their cashmere, merino wool, fine cotton, linen and silks too. The defining style of their clothing is modern and basic, perfect for adding some classic essentials back into your daily routine. Come here for all your cashmere and knitwear needs, as well as their modern sweats collection.
But quirky they are. With terms like ‘moth-eaten’, The People Vs. embodies boutique laundering to create rips, holes & abrasions, in places you don’t mind having a gaping hole. Check out their solo store on the sunny shores of Bondi Beach or online.
They’ve also got premium gear in silk-linen blends that promise an easy transition from the everyday hustle to the bar stool. Their best-sellers are simple, monochrome items like a staple white shirt, tee, or thin crewneck. Stuff that every guy needs, but doesn’t necessarily get in a quality fabric that offers several seasons of good wear.
Assembly have stores in the trendy hot spots across Melbourne, Sydney and Queensland; their most recent standalone opened in the hipster mecca of Fitzroy in Melbourne’s northern city fringe. Assembly have the everyday gent in mind on the monetary side, so they’re a solid option for affordable basics when the wardrobe needs some fresh meat.
Calibre offer both casual and formalwear, but both collections are linked by their tailored silhouette. You’ll find smart trousers that a cool older gent might wear, alongside a bold floral-printed shirt that was designed for end of year parties. Look out this winter for their rollnecks, sports jackets, and tailoring with a hint of 1970’s sartorialism (their leather jackets are showstoppers too).
Calibre are hard to miss on the cobbles. They have several stand-alone locations in major cities and a presence in premium department stores across the nation.
They’ve been applauded (and blamed) for the growing acceptability of above-the-knee boardies and seem poised to capture a bigger slice of the oceanside apparel market as the years roll on, by introducing shirts and knits to their collection. Uniquely, they don’t offer seasonal collections and stock a full house, all the time – ensuring blokes across the globe have the right kit for the climate.
These guys aren’t shy retailers. Their Bondi flagship is right in the middle of the action and they can also be found in Paddington for those of you who only get to the beach on weekends. For shoppers outside Sydney, David Jones or their slick online store is your ticket to summer style.
Their elastic cuff pants are a big hit for their utilitarian, military-inspired aesthetic and comprise the one of the primary legs of their collections. Project A – Zanerobe’s limited edition apparel – combines their characteristic streetstyle aesthetic with premium international fabric selections from France, Japan, and beyond.
Rise, their latest collection, blends their utilitarian ethos with seasonal hues – neutral pastels, browns, and tan. Zanerobe have a strong presence in Australian retail. While they’re yet to open a standalone down under, they’re a regular presence in department stores and large menswear retailers.
A trip into DJ’s or General Pants will introduce you to most of the good stuff, and they have a tidy online retail experience for anything you can’t find in the bricks and mortar.
This no fixed genre and a non-type rating approach is an open door with a license to roam across all aspects and fields of apparel, not limited to fashion and lifestyle but equally comfortable, touching on the premium surf world.
Templa is a luxury outdoor performance brand, specialising in alpine and urban outerwear that fuses a contemporary aesthetic with technical innovation for the fashion conscious outdoor adventurer.
Think puffer jackets and vests made from the most luxurious fabrics for the most extreme conditions. Get around it.
Chris Ran Lin is the type of designer you would expect to see at London Fashion Week. Bold, innovative and not afraid to show Australian men how it’s done.