What we don’t hear nearly enough about are the Australian brands making it big both nationally and abroad. The world may not yet speak of Mercedes Benz Fashion Week Sydney with the same reverence it does about New York Fashion Week, but we can dream. In the meantime, let’s celebrate the cool Australian menswear brands helping to make that dream become a reality.
These are the absolute best Australian men’s fashion brands producing chic and cool clothing that’ll make even an Armani-clad gentleman jealous. These brands were all founded and are now based down under, with most drawing upon Aussie culture for inspiration. Whether you’re after casual wear or formal wear, minimalistic basics or urban street style; these Australian menswear brands have got you covered.
They’ve also got premium gear in silk-linen blends that promise an easy transition from the everyday hustle to the bar stool. Their best-sellers are simple, monochrome items like a staple white shirt, tee, or thin crewneck. Stuff that every guy needs, but doesn’t necessarily get in a quality fabric that offers several seasons of good wear.
Assembly has stores in the trendy hot spots across Melbourne, Sydney, and Queensland; their most recent standalone opened in the hipster mecca of Fitzroy in Melbourne’s northern city fringe. Assembly has the everyday gentleman in mind on the monetary side, so they’re a solid option for affordable basics when the wardrobe needs some quality fresh threads.
The brand is making a name for itself with a clean aesthetic, contemporary designs and muted tones for a modern, masculine sensibility. Not to mention: its creations are built with high-quality materials from Europe (such as breathable super-fine Merino wool). Your next summer favourite awaits.
They’ve been applauded (and blamed) for the growing acceptability of above-the-knee boardies and seem poised to capture a bigger slice of the oceanside apparel market as the years roll on, by introducing shirts and knits to their collection. Uniquely, they don’t offer seasonal collections and stock a full house all the time – ensuring blokes across the globe have the right kit for their climate.
These guys aren’t shy retailers. Their Bondi flagship is right in the middle of the action and they can also be found in Paddington for those of you who only get to the beach on weekends. For shoppers outside Sydney, David Jones or their slick online store is your ticket to summer style.
Afends strives to create and deliver durable, eco-friendly, and timeless apparel that’ll last you a lifetime, and you’ll find cool t-shirts, shirts, jackets, hoodies, jeans, shorts, and swimwear in soft organic and premium fabrics in muted pastel colours and coastal-vibe prints.
SIR the label
You’ll find nothing but elevated basics when shopping with SIR. Tees, shirts, sweaters, hoodies, shorts, pants; all of SIR’s clothing is extremely simple in style but oozes elegance thanks to premium fabrics and neutral colour palettes.
With both formal and casual wear on offer, M.J. Bale has everything you need to build a sophisticated wardrobe. From expertly tailored suits and tuxedos, to t-shirts and chinos, M.J. Bale has a versatile range of men’s clothing but the thing that ties them all together is the unwavering craftsmanship and use of premium fabrics.
Founders Mikey Nolan & Toby Jones believe that “the beach in Australia is such a huge aspect of everyone’s lives” and therefore aims to reflect all types of Aussie beaches (the city beach, the small-town beach, deserted beaches, and crappy suburban beaches) in Double Rainbouu’s clothing.
The result is colourful and bold tees, shirts, pants, shorts, and outerwear that’ll turn heads wherever you go.
Song For The Mute
The young label’s uncompromising approach to design – a huge focus on finding just the right fabric and showcasing its texture – in dark and moody colour palettes – is why SFTM is a must-have in your wardrobe. Especially the outerwear.
Jac + Jack
Its founders, Jacqueline ‘Jac’ Hunt and Lisa ‘Jack’ Dempsey, work with actual textile mills and spinners to source their cashmere, merino wool, fine cotton, linen, and silks too. The defining style of their clothing is modern and basic, perfect for adding some classic essentials back into your daily routine. Come here for all your cashmere and knitwear needs, as well as their modern sweats collection.
The People Vs.
But quirky they are. With terms like ‘moth-eaten’, The People Vs. embodies boutique laundering to create rips, holes, and abrasions, in places you don’t mind having a gaping hole. Check out their solo store on the sunny shores of Bondi Beach or online.
Calibre offers both casual and formalwear, but both collections are linked by their tailored silhouette. You’ll find smart trousers that a cool older gent might wear, alongside a bold floral-printed shirt that was designed for end of year parties. Look out this winter for their rollnecks, sports jackets, and tailoring with a hint of 1970’s sartorialism (their leather jackets are showstoppers too).
Their elastic cuff pants are a big hit for their utilitarian, military-inspired aesthetic and comprise one of the primary legs of their collections. Project A – Zanerobe’s limited edition apparel – combines their characteristic street style aesthetic with premium international fabric selections from France, Japan, and beyond.
Zanerobe has a strong presence in Australian retail. While they’re yet to open a standalone down under, they’re a regular presence in department stores and large menswear retailers. Plus, they have a tidy online retail experience for anything you can’t find in the bricks and mortar.
This no fixed genre and a non-type rating approach is an open door with a license to roam across all aspects and fields of apparel, not limited to fashion and lifestyle but equally comfortable, touching on the premium surf world.
Templa is a luxury outdoor performance brand, specialising in alpine and urban outerwear that fuses a contemporary aesthetic with technical innovation for the fashion conscious outdoor adventurer.
Think puffer jackets and vests made from the most luxurious fabrics for the most extreme conditions. Get around it.
Chris Ran Lin
Chris Ran Lin is the type of designer you would expect to see at London Fashion Week. Bold, innovative, and not afraid to show Australian men how it’s done.
Their garments are technical yet tailored, easy to wear but conceptually rich, classic but kooky. The Kloke goal is to create clothing that will become their wearers’ favourite pieces, and if their success so far is anything to go by, they seem to be doing exactly that.
Their collections are known for an effortless approach to basics, offering plain tees, shirts, trousers, and shorts in organic, soft cotton. A more tailored look has crept in of late, with a selection of blazers and cuffed low-crotch trousers. The label’s sunglasses range is worth a look-in, while their denim is Japanese sourced, light, and washed – riding well for summer.