The Playbook For The Modern Man

The Best Online Jewellery Stores To Out Bling The Competition

To must-visit stores for some bling accessorising.

Ever since the caveman placed the first string of bones around his neck, jewellery has been a staple of individual expression for mankind. A symbol of status and power, aristocrats, gladiators and royalty were all known to have adorned themselves with jewel-encrusted rings, pocket watches and golden chains.

Fast forward to the 21st century, and you would be forgiven for thinking that the online jewellery market was dominated by women, but this is far from the truth! Celebrities like Robert Downey, Jr. Lenny Kravitz and Ringo Starr have brought men’s jewellery back into the limelight.

Jewellery was, and is, for anyone and everyone, and when worn the right way, embellishes any outfit with a touch of characterful sophistication. So whether you’re looking to get iced out yourself or treating the Mrs to something sparkly, we’ve curated our top picks for online jewellery stores.


SSENSE caters for all tastes and styles with a vast, cutting-edge selection of men’s and women’s jewellery. Amongst the treasures displayed on their site, you will find the likes of Alexander McQueen skull bracelets, neo-punk Gucci rings and understated A.P.C. pendants.

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Mr Porter

Mr Porter is the embodiment of fashion for the modern man, combining sophistication and class with individual flair. The array of characterful designer creations includes elegant yet edgy beaded bracelets from the likes of Luis Morais and Shaun Leane, chunky statement rings from Tom Wood and gold-plated cuffs from Miansai.

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Men who enjoy standing out from the crowd shouldn’t hesitate to delve outside the box and into the obscure, and Farfetch’s quirky collections for men and women do just that! The men’s selection includes signature beaded bracelets from M. Cohen, cigarette case necklaces and barbed wire rings from AMBUSH and a silver-tone skull beetle brooch from Alexander McQueen.

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Matches Fashion

While Matches Fashion stocks jewellery designs that embody status for both men and women, their men’s selection includes pieces worthy of a Roman Emperor! Think gladiator-esque gold and sterling silver pendant necklaces from Alighieri, signet rings from Versace, engraved cuffs and leather bracelets from Yves Saint Laurent.

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Miansai employs 30 skilled craftsmen to transform Italian leathers, pure precious metals, and custom-made marine-grade ropes into high-brow, elevated designs for men and women. The meticulously curated assortment of hand-crafted men’s cuffs, bracelets, necklaces and rings are available in a variety of finishes, including matte gold vermeil and polished sterling silver.

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You can’t go wrong with a dash of French sophistication, and 24S is the place to go for luxury pieces from coveted brands hand-selected by Parisian fashion experts. This online jewellery treasure trove includes statement necklaces from Celine, timeless minimalist bracelets from Le Gramme and iconic Off-White Arrows bracelets.

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You might know Anthropologie from the creative splash that they’ve made in the women’s fashion industry, but I bet you haven’t heard about their suave range of men’s accessories! Products include Beau rustic gold cufflinks and a Frye watch crafted from leather, stainless steel and sapphire crystal, guaranteed to embellish a classic suit with a characterful flourish.

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Revolve Clothing

Revolve had humble beginnings in 2003 as the brainchild of two friends, yet has now evolved into a 1000-strong team of internet-savvy fashion geeks. Now a staple in the world of men’s accessories, the Revolve men’s jewellery collection includes the likes of that instantly recognisable Off-White Arrows bracelet and statement necklaces from A.P.C.

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Although Missoma may be better known for their collections for women, the Vogue and Grazia featured jewellery brand boasts an impressive assortment for men, including simple yet timeless chains and Roman coin pendants by Lucy Williams. Missoma specialises in versatile, demi-fine jewellery for everyday wear, focusing on pieces which can both stand alone or be layered up.

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The fashion-forward know that sometimes it’s necessary to dig a little deeper, and what at first glance may appear to be a retailer catering primarily for women may hide a men’s jewellery jackpot. Nestled amongst the exquisite feminine pieces, you’ll find 4k diamond baguette signet ring from the EF Collection which would excite even the most traditionally-styled gentleman!

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The Iconic

One of the biggest and best. Name a more iconic retailer in the southern hemisphere than The Iconic? Known for being pioneers of affordable style, The Iconic’s range of unisex jewellery does not disappoint, with collections from Daniel Wellington, Stolen Girlfriends Club, Chained & Able, Serge DeNimes and Thomas Sabo.

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East Dane

‘Style over trends’ is the mission statement of East Dane. The brother site to Shopbop serves up a range of expertly-crafted jewellery products from heritage brands and new names, including Paul Smith, A.P.C., Mikia, Miansai, Le Gramme, Giles & Brother and Salvatore Ferragamo.

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Moda Operandi

Global Brand Moda Operandi is known for injecting department store style with the bold creativity seen on runways and in magazines, bringing the high-end to the high street. The real star of the show on this site is the impressive range of Unimatic Watches, which put an on-trend minimalist spin on practical accessories.

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Amy O Jewelry

Looking for something for the lady in your life? Amy O has you covered with a stunning range of celestial necklaces, pave earrings and dainty rings at seriously affordable prices! Each product is handmade and high quality, guaranteed to glimmer with elegance and sophistication.

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Browns Fashion

Stocking big names including Hatton Labs, Le Gramme, Alexander McQueen and Fernando Jorge, Browns are leading the pack in men’s designer jewellery outlets. Whether you want fine and delicate or eccentric and bold, this is the place to look to be kitted out with some serious bling.

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Fred Meyer Jewelers

Are you ready to get seriously iced out? Fred Meyer Jewelers have brought their A-game with a huge range of men’s fine jewellery to suit all budgets. The collection includes Samuel B. Italian chains, engagement rings, bracelets, and cufflinks, not to mention their signature masculine PRIMO range, crafted from black onyx, grey agate, and stainless steel.

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La Garçonne

Trailblazers in elegant, androgynous craftsmanship, La Garçonne’s aesthetic is a seamless blend of understated creativity which caters for all genders. Brands in stock include big names like All Blues, Charlotte Chesnais, Corali, Ileana Makri, Shihara, Sophie Bille Brahe, Sophie Buhai, Tapley and Vibe HarslØf.

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Bold, brave and effortlessly masculine, few online boutiques can rival the elusive roster of designers at Forward. Showcasing the latest designs from Ambush, A.P.C., Off-White and Versace to name a few, this is the place to be if you’re after a statement ring, glitzy chain or unusual earring.

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Despite major international success, Luisaviaroma maintains its characterful charm as a 100% family-owned Italian business. First-class customer service and their signature luxury packaging compliment an exciting range of men’s and women’s jewellery, including creations from Gucci, Alexander McQueen, Off-White, Ambush and Versace.

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Sak’s Fifth Avenue

Created by New York retailers Horace Saks and Bernard Gimbel, Saks Fifth Avenue embodies fashion and grace with experience on the frontline of the big apple fashion scene. The online collection includes David Yurman beaded bracelets, iconic Off-White arrow pendants, Versace necklaces and signet rings and Emanuele Bicocchi gold-plated chains.

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Online Jewellery Stores FAQ

What should I look for when buying jewellery?

Always look for a maker’s mark. It is a stamp of authenticity indicating the origin of the jewellery. If you can, buy only from reputable jewelers. Inspect the piece and look for flaws. Make sure the metal is not scratched and the gem is secure in the mounting.

How can you tell fake gold from real gold?

One way to determine is to hold a magnet up to the metal. Real gold is not magnetic, so if it is real, it will not stick to the magnet.

Is jewellery a good investment?

Yes, if your jewellery came from the collections of top designers. They will retain their value because the makers are known for using only high-quality gems and precious metals in each piece.



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