The Playbook For The Modern Man

The Best Linen Shirt Brands To Keep You Cool & Stylish

Stay cool without dropping your style game.

  • LAST UPDATEDThursday 9th January, 2020

After a spate of forty-degree days you might be asking yourself what it takes to survive the weather and still look the part. Our (partial) answer to this is linen.

It’s a fabric that divides opinion but no one can deny its durability and breathable qualities, in addition to its knack for playing the part in both casual and formal environments. Linen is the perfect substitute for cotton or (gasp) polyester shirts and with more balmy weather on the way we’ve collected our top ten picks for linen shirts this summer – because you’re better than the muscle tank.


Sometimes less is more. In this case Japanese brand Uniqlo’s linen shirts are top value for money. Available in a range of style and colours the Uniqlo Linen Shirt is your must-have affordable basic. A word of warning they do sell out during winter so stock up before then.

SHOP $49.90


Richard James


Richard James came up on Saville Row, but you won’t find any of the tailoring hotbed’s prim and proper conservatism in his latest collection. James’ newest linen shirts remind us of a Brooks Brothers throwback without the triple dose of an Ivy League aesthetic.

Made from a versatile cotton-linen blend in a regular cut, this shirt can work on its own with shorts or under a blazer for a smarter look. You can never have too many pale blue shirts and with RJ’s laser-precise production values it has our first vote of the day.

BUY $225

Ralph Lauren 

Ralph Lauren are having somewhat of a resurgence and this example of a linen shirt is just amazing. Hell, even we want it! What was once a brand for snotty people with bad attitudes is now a goto for affordable smart menswear. This classic blue birds-eye linen shirt is best worn with shorts or chinos on a balmy summer’s day. 


SHOP $145 

Alex Crane

The finest Irish linen manufactured in Brooklyn Alex Crane is trying their damnedest to keep you light and breezy. Not only does this Brooklyn design duo have an unusual colour palette ( cue sequoia & dusk ) but they’ve also managed to capture the pyjama (marching tops and bottoms) trend with a touch of class. Best of all Alex Crane linen just gets better with wear. The longer you have it the softer it feels.

SHOP $195

River Island 


Again on the more affordable side of things, we have the British brand River Island. A simple and effective go-to menswear brand that offers both print and plain men’s linen shirts. 



Don’t be fooled by the name – Hartford is much more than just another preppy knockoff. Steeped in American vintage style with some Transatlantic influence from the founder’s origin in Paris, Hartford employ premium fabrics like French linen and Albini cotton to produce leisurewear for all seasons.

Here, you’ll find shirts that Steve McQueen might wear (way better than you or I ever could). But with the hottest part of the year on its way we don’t blame ya for buying one of these linen numbers and giving it a shot.


BUY $145

Gitman Vintage

Taking the best parts of 60’s vintage cool with modern production and you have Gitman Vintage, a storied brand with decades of experience. Their short sleeve shirts remind us of what the guys from Mad Men might have rocked (and looked dynamite wearing) on the weekends.

You can mix these with shorts and slides on a hot day or chinos and oxfords if you’re hitting up the nicer side of town. At over three hundred bucks a shirt, they’re aspirational for most of us, but a guy can dream when it’s forty-three degrees and his last Bintang singlet is in the wash.

BUY $340


Officine Generale

It should be no surprise that camp collar shirts have enjoyed a massive resurgence of late. Somewhere between a sincere throwback and something your uncle might have worn to a party in the late seventies, this bold geometric print Officine Generale shirt is a dynamic alternative to a plain white or blue shirt.

It’s made from an even linen-cotton blend and is cut to a more relaxed fit for the weekend. This seventies period piece might not be the most subdued option you have, so be disciplined and pair it with understated neutrals in the rest of your look.

BUY $253



Reiss might not have the history or credentials of other British labels, but their ascent to the top of the menswear mountain has been almost unstoppable. This navy ‘Nicky’ shirt is cut to a slim fit and features a button-down collar and pure linen construction.

Wear it with white shorts and sneakers or a pair of relaxed linen pants for a lazy day. Reiss are on their way up – they go on sale pretty often and are very contemporary for a Brit label so keep an eye on them during 2018.

BUY $65


Venroy continues to improve Australia’s legacy as a leisurewear mecca with summer staples at an accessible price point. This long-sleeved linen shirt is designed in a neutral clay that can take the back seat with other patterns and colours.


Mix it up with patterned shorts or a smarter alternative with chinos and boat shoes for a night out. Venroy won’t destroy your wallet, and it’s worth having a suss of their swimwear while you’re at it.

BUY $100


White shirts are a wardrobe non-negotiable and it always pays to have a linen option when it’s just too hot for anything else.

Here, Barba have combined summer tailoring with a slick corporate look that can straddle the line between work and play. Featuring a cutaway collar and slim (but not skinny) fit, Barba’s understated white linen shirt works equally well under a cotton suit or on its own with jeans or chinos.


BUY $275

Orlebar Brown

Originally the guys who made ‘smart swimwear’ a thing, Orlebar Brown have confidently expanded into menswear that takes the touristy bogan out of summer vacation style.

This black ‘Ridley’ shirt, made from soft linen with half-placket buttoning, is a slightly dressier alternative to a polo or short-sleeve button-down. Wear it with cream or tan chinos and your favourite holiday slides, or white shorts and Common Projects kicks.

BUY $210


Pink House Mustique

Any sensible style guru would tell you to buy the staples first, but it’s also good to have a few shirts that remind you it’s okay to have a bit of fun every so often.

This Pink House Mustique linen shirt draws inspiration from the founder’s connection to the Caribbean with a bold pineapple print and looser cut. Pink House Mustique isn’t shy of the bold and aggressive patterns, so keep everything else on the understated side with soft neutrals and block colours.

BUY $166



Barena’s summer collections are inspired by both the practical considerations of Venetian tradesmen and the necessity of looking good during the worst parts of climate change. This short-sleeved number features mother of pearl buttons and an easygoing regular cut, and is crafted from breathable, summer-friendly linen.

It’s also designed as a polo-shirt, so you won’t need to waste precious seconds buttoning it the full way. Here, you can dress this down with shorts and white sneakers or take a more formal approach with pleated pants and loafers.

BUY $188

Need More Help

We’ve got a complete guide on how to wear your latest linen shirts and suits so that your A-game dominates this summer. 

RELATED: Summer Menswear Trends You Need In Your Life


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  • James

    I’m confused – you actually refer to one of the above shirts reminding you of “a Brooks Brothers throwback” but then you entirely neglect to mention that Brooks Brothers makes great linen shirts.

    Also, Brooks Brothers linen shirts cost less than most of the examples you give above (with the exception of brands like Uniqlo and Venroy).

  • Chips O’Toole

    Brooks Brothers is a great brand, if you’re 90 years old.

  • James

    Chips – I’m less than half that, but almost all of my casual shirts are by Brooks Brothers! They have a couple of different slim fits – Milano and Red Fleece. The Red Fleece range is more casual, with shorter collar points and a shorter length so they can be worn untucked. All are great for a more casual day at the office, at a bar after work, or at lunch on the weekend. BB’s Regent cut is also reasonably slim-fitting.


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