There’s no denying that most men aren’t fans of shopping; especially men’s clothes shopping. The idea of heading to the shops at the weekend is rarely at the top of most men’s priority list. But men’s online shopping is a completely different ball game.
The plethora of online men’s clothing stores bring numerous benefits: no pushy salespeople, no queues, no walking between store-to-store, and no partner who makes you try things on that you will never actually buy. Instead, the online clothing store experience can be a safe haven even for the most stylishly-minded gent, who wants to browse pages of new clothes with a drink in hand.
But what if you’re not so style-savvy and you need a starting point for the go-to stores for the must-have clothes? Or you may think you know the best places to shop but could do with a few more suggestions…
We here at DMARGE like to think we know a thing or two when it comes to fashion, so we’ve put together a definitive list of the online clothing stores you should be checking on a regular basis (if you’re shopping in Australia, check out this list of dedicated online fashion stores). Your wardrobe will thank you and you’ll no doubt start hearing the compliments rain in.
Bonobos is committed to offering well-fitting and well-made men’s clothing for reasonable prices. Whether you’re after casual, smart-casual, business, or even formal attire, Bonobos has a huge range to meet all needs. Stylish tees, shirts, pants, suits, swimwear; you name a piece of men’s clothing, they do it, and they do it well.
What do you get when you cross Savile Row craftsmanship with military tailoring and a distinct New York sensibility? Todd Synder, of course. The eponymous label is filled with high-quality menswear essentials - t-shirts, shirts, pants, sweaters, jackets, etc. - that’ll elevate your wardrobe (and look) effortlessly.
Mission Workshop was born in 2009 in San Francisco. Their workshop was created out of the desire to build gear as tough as it is beautiful and it’s this pursuit that has kept them going for more than 20 years. The brand makes some of the highest-quality technical wear, with a strong focus on waterproofing. Products range from activity-specialised apparel, such as mountain biking, to numerous bag and accessory options. If you like the outdoors, Mission Workshop is for you.
Bombinate is an online retailer that puts a heavier focus on sustainability than most others. The site is a platform for other brands to sell their wares, and as such, Bombinate carefully curates the labels it stocks. Brands come from all over Europe, so you’re sure to find pieces with a certain je ne sais quoi. Brands of note include Native North, Apnée, Hamilton & Hare, Wax London, and Riley Studio.
Everlane is an ethically-minded manufacturer that is completely transparent about the way it produces its clothes and how it works out pricing. Prices are often a lot lower than what you’d expect to pay for similar items from other brands and considering it has the full range of menswear essentials covered, there’s no reason you shouldn’t add the company to your shopping list.
Huckberry began on a chairlift in the snowy mountains in 2011 and snowballed from there. It is now an online retailer for adventurous men, bringing guys who live in the city but live for the outdoors a curated range of brands – most of which are up and coming – that offer high-quality goods for competitive prices. Brands to check out include Flint & Tinder, Relwen, Proof, Mystery Ranch, and Rhodes.
End Clothing is the go-to store for high-end sportswear, men's casual clothes, outdoor wear, and a little bit of fashion thrown in for good measure. If you’re after the latest drops, collaborations and exclusive from your favourite brands, End is the place to go. Brands of note include Saint Laurent, ACNE Studios, Alexander McQueen, Comme des Garçons, and Valentino.
Oh, Canada! Montreal based SSENSE is similar to END Clothing, but a tad more luxurious. The website itself is a good place to visit regardless of your style tastes, as it takes conventional web design and throws it out the window and the use of big images help sell its amazing range of designer men’s fashion. Brands of note include A.P.C., Converse, Dsquared2, Moncler, Noah NYC, Oliver Peoples, and Saturdays NYC.
Translating the traditional brick-and-mortar boutique into a singular online shopping experience, FWRD stocks everything from iconic Maisons de couture to the latest emerging talents. Suffice to say, some of the biggest brands are here - such as Alexander Wang, Craig Green, Engineered Garments, Fear Of God, and Off-White - complemented by striking editorial imagery.
Matches Fashion is a quirky men's online clothing store for men which stocks premium items from the likes of Gucci, Alexander McQueen, Veja, and Paul Smith. If you’re after unique designer selections to subtly (and not so subtly) stand out from the crowd, you’ll find ’em here.
Brands of note include De Bonne Facture, LNDR, Moncler, 2XU, and Loewe.
Cole Haan has been supplying Nordic-inspired clothing and footwear to the world from its US headquarters ever since it was founded in 1928. That’s partly why you won’t find much in the way of everyday menswear essentials on the site, but rather an extensive collection of outerwear options.
Luisa Via Roma
Luisa Via Roma is the crème de la crème when it comes to online men’s fashion. They stock all the top designer brands and make no mistake, if you see it on the catwalk, you’ll see it here. Drop it while it’s hot, and buy it while it’s… still there. Brands you must check out include Ambush, Fendi, Haider Ackermann, Moschino, Reebok Classics, and Vivienne Westwood.
The Rake has its roots in editorial publication but has since evolved into an online clothing store for all things gentlemanly. Not only does it have the basics of fine suits, shirts, and shoes taken care of, but The Rake also offers a refined selection of accessories and luggage for the well-dressed traveller. Brands of note include Cifonelli, Crockett & Jones, Grenfell, Oris, and Scarosso.
Shopping heaven for men, Farfetch is at the centre of a global fashion community that brings together independent boutiques from all over the world. Thanks to that innovative and forward-thinking network, unique designs from over 1,000 boutiques and luxury designers are now available on the site. Cool brands that Farfetch offers include Balenciaga, Dolce & Gabbana, Grenson, Gucci, Saint Laurent, Thom Browne, and Valentino.
Yoox is no ordinary fashion retailer. By partnering directly with designers, manufacturers, and official retailers, this tasty Italian online store offers exclusive capsule collections, end-of-season clothing from leading labels, rare and vintage finds, and eco-friendly fashions.
Brands Yoox offer include Dolce & Gabbana, Prada, Roberto Cavalli, and Pierre Balmain.
Coggles is an online world of design, creativity, music, fashion and books. Centred around the timeless quality of simple design, Coggles has made a name for itself by stocking cool brands such as Belstaff, Billionaire Boys Club, Nike, AMI, Belstaff, Champion, Drôle de Monsieur, Hugo, and The North Face.
To say ASOS is a large men's online clothing store for all things menswear would be an understatement. The selection is indescribably huge. The brand is a pioneer in social media and continues to up the ante in the online clothing stakes. Free shipping is its biggest drawcard. Brands to check out include Bershka, Converse, Fjallraven, Nike, Tommy Hilfiger, and Vans.
If outdoor activities are your jam then Backcountry has all the clothing, footwear, and accessories you could ever need. The biggest and best brands in the industry are all in stock, so if it’s a pair of hiking boots, an extra-warm coat, or a go-anywhere bag you’re after, there’s no better place. Brands of note include The North Face, Patagonia, Vissla, Under Armour, and Arc’teryx.
Uniqlo offers quality Japanese-made ‘basics’ that tick off all the menswear essentials. Prices are incredibly competitive and more often than not are more affordable than the designer label equivalent. The brand has frequent collaborations with industry big-wigs too, such as Andy Warhol and JW Anderson.
Selfridges is known throughout the UK as where to go for ultimate luxurious shopping. With flagship stores in London and Machester that are quite simply, huge, it’s no surprise the online offering is equally extensive. For the best of the best in designer fashion, there’s nowhere quite like it. Brands to check out include A Bathing Ape, Bell & Ross, All Saints, Paul Smith, Emporio Armani, and MKI MIYUKI-ZOKU.
Saks Fifth Avenue
Precious few retailers can claim the level of fame that Saks Fifth Avenue has. Since 1898, Saks has been a leader in the high-end speciality market, alongside the likes of Bergdorf and Barneys. The online version of the company has been around since 2000, offering an enhanced, personalised, online shopping experience. Brands of note include Balenciaga, Brunello Cucinelli, Givenchy, Ermenegildo Zegna, Vacheron Constantin, and Dunhill.
For more than a century, Nordstrom has been dedicated to providing an exceptional shopping experience. That commitment has taken it from a small Seattle shoe shop to a global company with locations in 44 countries and a thriving online offering catering to your every quirky and sophisticated desire. Brands to check out include 34 Heritage, Barena Venezia, Billy Reid, Tiger Of Sweden, and Wrangler.
J. Crew debuted on the fashion scene with the release of its first catalogue in 1983. Six years later the company opened its flagship store in NYC and now, over 30 years after that first catalogue, it’s become a huge men’s online retailer that brings style to customers internationally. J. Crew has a huge menswear range that’s stylish and preppy but won’t break the bank.
Reiss calls its brand “sexy,” “modern,” “iconic,” and “design-led.” Popular with just about everyone, from the Royal Family to stars of the silver screen, Reiss is committed to delivering fashion-forward products with exceptional design, quality, and value. Make sure you check out their online store to secure yourself some elevated clothes.
Rag & Bone
Rag & Bone combines everything that’s hip about NYC with everything that’s cool about London style. Pieces from Rag & Bone are effortless, innovative, edgy, understated, and totally wearable. Oh, and to top it all off, the clothing is also beautifully constructed and tailored.
Orlebar Brown is without a doubt the hottest men’s swimwear and leisure label around. The brand is so hot that their Setter swim shorts have been worn by none other than James Bond himself. The designs are quirky, materials are excellent and the fit is out of the world. Definitely worth adding a pair to your closet.
Since 1989 G-Star Raw have been purveyors of its own unique brand of Dutch designer clothing, all while pushing the boundaries of raw, untreated denim. While it’s not quite as ‘hip’ as some of the newer labels, sometimes that’s not such a bad thing… If you want to look ‘edgy urban’—but not too much so, G-Star Raw is the online clothing store for you.
Saturdays NYC is what you get when you whisk New York’s most stylish menswear and lifestyle trends into a pastel-coloured cocktail. From the gym to the catwalk, from the street to the office, their clothing will have you looking cool yet tidy.
Shopbop is a super fashionable e-commerce site that combines a major range of designer clothing with handy advice on how to wear it. Always on top of new brands and up-and-coming trendsetters, Shopbop is an awesome place to shop. Brands to check out include Calvin Klein, Coach 1941, Double Rainbouu, Paul Smith, and Monitaly.
From classic tees and polos to trendy shorts, jeans, and outerwear, you’ll find what you’re after when you shop Club Monaco’s online store. The brand is well known for their ‘better basics’ classic, effortless pieces that are well-made and elevate wardrobes.
If you like leather jackets and sultry stares then Belstaff is the online clothing store for you. In all seriousness though: when winter is coming, this is where you go to prepare. With a selection of clothing, outerwear, and footwear to put any large retailer to shame, Belstaff comes good with its catchphrase “classic inspiration meets modern inspiration”.
Hackett, the multi-channel British menswear retailer, will certainly provide you with clothes to go the distance. Hackett specialises in formal men’s shirts as well as other gentlemanly clothing, so if you’re after something a little fancy this is the online clothing store to peruse.
Turnbull & Asser
The “choice” of discerning gentlemen for handmade clothing since 1885, Turnbull & Asser is a gentleman’s bespoke shirtmaker that goes the extra mile to make you look sophisticated. The company has its flagship store on Jermyn Street, St James’s (as well as a bunch more dotted around London and New York), but their online store will deliver just about anywhere in the world.