There’s a common connotation surrounding men and shopping, and it’s not a positive one. The idea of heading to the shops at the weekend is rarely at the top of the list of priorities. But online shopping is a completely different ball game.
The plethora of online stores brings numerous benefits: no pushy salespeople; no queues; no walking between store-to-store and no partner who makes you try things on that you will never actually buy. Instead, the online experience can be a safe haven even for the most stylishly-minded gent, who wants to browse pages of new clothes with a drink in hand.
But what if you’re not so style-savvy and you need a starting point for the go-to stores for the must-have clothes? Or you may think you know the best places to shop, but could do with a few more suggestions.
We here at DMARGE like to think we know a thing or two when it comes to fashion, so we’ve put together a definitive list of the online stores you should be checking on a regular basis (if you’re shopping in Australia, check out this list of dedicated online fashion stores). Your wardrobe will thank you and you’ll no doubt start hearing the compliments rain in.
What do you get when you cross Savile Row craftsmanship with military tailoring and a distinct New York sensibility? Todd Synder, of course. Not only does Todd have his own eponymous label of high-quality menswear essentials, but the online store brings together other classic menswear brands including sportswear-focused labels, making it the perfect all-rounder.
Mission Workshop was born in 2009 in San Francisco. Their workshop was created out of the desire to build gear as tough as it is beautiful and it’s this pursuit that has kept them going for more than 20 years. The brand makes some of the highest-quality technical wear, with a strong focus on waterproofing. Products range from activity-specialised apparel, such as mountain biking, to numerous bag and accessory options. If you like the outdoors, Mission Workshop is for you.
Bonobos is owned by American supermarket giant Walmart, so you know it has some decent financial backing. The brand is committed to offering well-fitting and well-made men’s clothing for prices that won’t make your eyes water.
Bombinate is an online retailer that puts a heavier focus on sustainability than most others. The site is a platform for other brands to sell their wares, and as such, Bombinate carefully curates the labels it stocks. Brands come from all over Europe, so you’re sure to find pieces with a certain je ne sais quoi.
Everlane is an ethically-minded manufacturer that is completely transparent about the way it produces its clothes and how it works out pricing. Prices are often a lot lower than what you’d expect to pay for similar items from other brands and considering it has the full range of menswear essentials covered, there’s no reason you shouldn’t add the company to your shopping list.
Huckberry began on a chairlift in the snowy mountains in 2011 and snowballed from there. It is now an online retailer for adventurous men, bringing guys who live in the city but live for the outdoors a curated range of brands – most of which are up and coming – that offer high-quality goods for competitive prices.
End Clothing is the go-to store for high-end sportswear, casual clothes, outdoor wear, and a little bit of fashion thrown in for good mix. If you’re after the latest drops, collaborations and exclusive from your favourite brands, End is the place to go.
Oh, Canada! Montreal based SSENSE is similar to END, but a tad more luxurious. The website itself is a good place to visit regardless of your style tastes, it takes conventional web design and throws it out the window and the use of big images help sell its amazing range of designer men’s fashion.
Mr Porter could easily be regarded as an online mecca for men’s fashion. The store stocks everything from Lanvin and Rick Owens to Burberry and Givenchy, with sportswear favourites Nike and Adidas included too (we couldn’t possibly listed them all, there are over 600). Clothes, bags, footwear, sunglasses, wallets and all manner of other accessories, Mr Porter has the lot.
Translating the traditional brick-and-mortar boutique into a singular online shopping experience, FWRD stocks everything from iconic maisons de couture to the latest emerging talents. Suffice to say, some of the biggest brands are here, complemented by striking editorial imagery.
Matches is a quirky online men’s retailer which stocks premium items from the likes of Gucci, Alexander McQueen, Veja and Paul Smith. If you’re after unique designer selections to subtly (and not so subtly) stand out from the crowd, you’ll find ’em here.
Luisa Via Roma
Luisa Via Roma is the crème de la crème when it comes to online men’s fashion. They stock all the top designer brands and make no mistake, if you see it on the catwalk, you’ll see it here. Drop it while it’s hot, and buy it while it’s… still there.
The Rake has its roots in editorial publication but has since evolved into an online store for all things gentlemanly. Not only does it have the basics of fine suits, shirts and shoes taken care of, but The Rake also offers a refined selection of accessories and luggage for the well-dressed traveller.
Oki – Ni
Oki-Ni may not stock the hugest range of brands, but the ones it does have been selected for their style credentials. Not only can you find some exclusive collaborations and releases, but Oki-Ni also has an in-depth editorial section bringing you the latest news from the fashion world, as well as interviews with famous faces and industry insiders.
If hypebeast DNA runs through your veins, you need to check out LN-CC. Not only does the London-based brand have a physical store in the UK, which doubles up as a library and record shop showcasing some of the rarest books and vinyl around, but it also has a prominent online presence with an exhaustive list of designers.
Shopping heaven for men, Farfetch is at the centre of a global fashion community that brings together independent boutiques from all over the world. Thanks to that innovative and forward-thinking network, unique designs from over 1,000 boutiques are now available on the site.
Yoox is no ordinary fashion retailer. By partnering directly with designers, manufacturers, and official retailers, this tasty Italian web-offering offers exclusive capsule collections, end-of-season clothing from leading labels, rare and vintage finds, and eco-friendly fashions.
Cole Haan has been supplying Nordic-inspired clothing and footwear to the world from its US HQ ever since it was founded in 1928. That’s partly why you won’t find much in the way of everyday menswear essentials on the site, but rather an extensive collection of outerwear options.
Browns has been around since the 70s and was one of the first to offer a one-stop destination for multi-brand shopping. It was the first to bring established designer labels such as Calvin Klein and Ralph Lauren to London’s streets, and can be credited with discovering emerging talents including Alexander McQueen and John Galliano. If you know style and fashion, you need to shop at Browns.
Coggles is the world of design, creativity, music, fashion and books – as well as the people who create and are passionate about them. Centred around the timeless quality of simple design, Coggles has made a name for itself by stocking brands such as Belstaff, Billionaire Boys Club and Nike.
To say ASOS is a large online store for all things menswear would be an understatement. The selection is indescribably huge. The brand is a pioneer in social media and continues to up the ante in the online clothing stakes. Free shipping is its biggest drawcard.
If outdoor activities are your jam then Backcountry has all the clothing, footwear and accessories you could ever need. The biggest and best brands in the industry are all in stock, so if it’s a pair of hiking boots, an extra-warm coat or a go-anywhere bag you’re after, there’s no better place.
With more staples than your local Officeworks, Uniqlo offers quality Japanese-made ‘basics’ that tick off all the menswear essentials. Prices are incredibly competitive and more often than not are more affordable than the designer label equivalent. The brand has frequent collaborations with industry big-wigs too, such as Andy Warhol and JW Anderson.
Need Supply is a (relatively) new to the online fashion store arena having been founded in 1996, selling a unique collection of vintage Levi’s. Nylon Magazine named it one of the 100 best denim stores in the world and Richmond Magazine calls it “the best place to buy premium denim.” So, if you’re in need of new denim…you know where to look.
Frank & Oak
For gent on a budget, Frank & Oak’s eponymous label delivers all the essentials you could want. Its goal is to create affordable, stylish, and intelligently designed clothing that’s both flattering and comfortable, a feat achieved by being a designer, retailer, and manufacturer all at once.
Couverture & The Garbstore
Couverture & The Garbstore started in Notting Hill near Portobello market, an area known for being the epicentre of vintage fashion in London. The shop is a mix of International and European fashion labels that fight against corporate culture, and The Times voted it Cult Shop in 2008.
Selfridges is known throughout the UK as the ultimate is luxurious shopping. With flagship stores in London and Machester that are quite simply, huge, it’s no surprise the online offering is equally extensive. For the best of the best in designer fashion, there’s nowhere quite like it.
Saks Fifth Avenue
Precious few retailers can claim the level of fame of Saks Fifth Avenue. Since 1898, Saks has been a leader in the high-end speciality market, alongside the likes of Bergdorf and Barneys. The web version of the company has been around since 2000, offering an enhanced, personalized, online shopping experience.
For more than a century, Nordstrom has been dedicated to providing an exceptional shopping experience. That commitment has taken it from a small Seattle shoe shop to a global company with locations in 44 countries and a thriving online offering catering to your every quirky and sophisticated desire.
J. Crew debuted on the fashion scene with the release of its first catalogue in 1983. Six years later the company opened its flagship store in NYC and now, 37 years after that first catalogue, it’s become a huge men’s online retailer that brings style to customers internationally.
Reiss calls its brand “sexy,” “modern,” “iconic,” and “design-led.” Popular with just about everyone, from the Royal Family to stars of the silver screen, Reiss is committed to delivering fashion-forward products with exceptional design, quality and value.
Rag & Bone
Rag & Bone combines everything that’s hip about NYC with everything that’s cool about London style. Pieces from Rag & Bone are effortless, innovative, edgy, understated, and totally wearable. And to top it all off, they’re also beautifully constructed and tailored.
Orlebar Brown is without a doubt the hottest men’s swimwear and leisure label around. The brand is so hot that their Setter swim shorts have been worn by none other than James Bond himself. The designs are quirky, materials are excellent and the fit is out of the world. Worth owning a pair.
Since 1989 G-Star Raw have been purveyors of its own unique brand of Dutch designer clothing, all the while pushing the boundaries of raw, untreated denim. While it’s not quite as ‘hip’ as some of the newer labels, sometimes that’s not such a bad thing… If you want to look ‘edgy urban’—but not too much so, G-Star Raw are your guys.
Saturdays NYC is what you get when you whisk New York’s most stylish menswear and lifestyle trends into a pastel-coloured cocktail. From the gym to the catwalk, its magazine will give you handy hints, and from the street to the office, the collaborations will have you looking shmick and tidy.
ShopBop’s suave male counterpart, East Dane is a super fashionable e-commerce site that combines a major range of designer clothing with handy advice on how to wear it. Always on top of new brands and up and coming trendsetters, East Dane is an awesome place to shop.
HBX is a global online retail destination and hub of over 200 of the world’s leading streetwear and contemporary fashion accessories. So whether you want to look like Jon Snow or Tyler The Creator you’ll be able to get your fix here.
Forget Club Med, Club Monaco is where the cool kids spend their online vacations. From classic tees and polos to trending shorts, jeans and outerwear, you’ll find what you’re after here. And if you ever find yourself stuck for inspiration, Club Monaco’s Essentials Shop and Office Shop will have you raring to splurge in no time.
If you like leather jackets and sultry stares then you’ll feel right at home at Belstaff. In all seriousness though: when winter is coming, this is where you go to prepare. With a selection of clothing, outerwear and footwear to put any large retailer to shame, Belstaff comes good with its catchphrase “classic inspiration meets modern inspiration.”
Although Hackett bears no direct relation to the great Australian 1500m swimmer of the same name, this multi-channel British menswear retailer will certainly provide you with clothes to go the distance. Hackett specialises in formal men’s shirts as well as other gentlemanly clothing, so if you’re after something a little fancy it’s not a bad place to peruse.
Turnbull & Asser
The “choice choice” of discerning gentleman for handmade clothing since 1885, Turnbull & Asser is a gentleman’s bespoke shirtmaker that goes the extra mile to make you look the part. The company has its flagship store on Jermyn Street, St James’s (as well as a bunch more dotted around London and New York), but you can order their wares from just about anywhere in the world.
Oliver Cabell is a sneaker brand to lift the look of all the other clothes you bought here to a whole new level. From low tops to high tops it is the perfect fit between Common Projects and Stan Smiths, that everyone from your boss to your next date will appreciate.
Men’s Fashion FAQ
Some of the must-have clothing items for a gentleman are tailored suit, white button-down shirt, blazer and sweater. Other basics are white shirts, polo, khakis or chinos, polo and black dress shoes. You must know your measurements before buying anything online. Brands have varying sizes so it is best to check the size charts before checking out. If you have to whip out your measuring tape to measure your size, do so. Do not pile on stuff. As a good rule of thumb, you should have no more than five pieces of accessories overall. You can have to piece on you wrist, including you watch, and a ring or two.
What are men’s wardrobe clothing essentials?
How do I choose clothes online?
How many accessories are too much for a man?
Some of the must-have clothing items for a gentleman are tailored suit, white button-down shirt, blazer and sweater. Other basics are white shirts, polo, khakis or chinos, polo and black dress shoes.
You must know your measurements before buying anything online. Brands have varying sizes so it is best to check the size charts before checking out. If you have to whip out your measuring tape to measure your size, do so.
Do not pile on stuff. As a good rule of thumb, you should have no more than five pieces of accessories overall. You can have to piece on you wrist, including you watch, and a ring or two.