There’s no denying that most men aren’t fans of shopping; especially men’s clothes shopping. The idea of heading to the shops at the weekend is rarely at the top of most men’s priority list. But men’s online shopping is a completely different ball game.
The plethora of online men’s clothing stores brings numerous benefits: no pushy salespeople, no queues, no walking from store-to-store, and no partner who makes you try things on that you will never actually buy. Instead, the online clothing store experience can be a safe haven even for the most stylishly-minded gent, who wants to browse pages of new clothes with a drink in hand.
But what if you’re not so style-savvy and you need a starting point for the go-to stores for must-have clothes? Or you may think you know the best places to shop but could do with a few more suggestions…
We here at DMARGE like to think we know a thing or two when it comes to fashion, so we’ve put together a definitive list of the online clothing stores you should be checking on a regular basis (if you’re shopping in Australia, check out this list of dedicated Aussie online fashion stores). Your wardrobe will thank you and you’ll no doubt start hearing the compliments rain in.
The name Huckberry was inspired by Mark Twain’s ‘Adventures of Huckleberry Finn,’ and that is perhaps the most significant indication of what this store is about. Founded in 2010, the founders were driven by the desire to provide for men who live for the outdoors and adventure. What they created in Huckberry is not just a store but a lifestyle brand for the outdoor man.
The store is renowned for featuring some of the most impressive and durable clothing and gear. They also carry footwear, home products, and even a journal to inspire you. When you shop at Huckberry, you can rest assured that whatever you buy was intentionally curated and selected to be featured.
SSENSE is one of the most popular names in fashion today and for good reason. When they surfaced in 2003, not many brands were as focused on making luxury fashion available to many through technology. Started by three brothers and headquartered in Montreal, Canada, the brand is still privately held today. But it is no doubt one of the biggest fashion retailers in the world.
Although they do not focus solely on selling menswear, they feature some of the best designer and streetwear fashion. The retailer is impressive because they feature well-known designers and exciting up-and-coming designers like BLUMARBLE, Robyn Lynch, and SPENCER BADU. If you are a big fan of designer fashion, SSENSE is a store to check out.
Additionally, their sales offer incredible deals you will likely benefit from.
Admittedly, Lululemon today is a brand well-known for its womenswear. But they also produce some of the most advanced men’s athletic gear. Their menswear products include almost every piece of athleisure clothing you can think about. From cargo shorts to joggers, hoodies to sweatshirts, round neck tees, and polo tees. Recently, they’ve also started to sell unisex and men’s shoes.
Founded in Vancouver, Canada, in 1998, one of the more interesting things about Luulemon is how much of a role technology plays in the development of its products. The brand is committed to providing unique fabrics with functional designs. Their products are often very comfortable or have some special features.
Established and headquartered in Sydney, Australia, THE ICONIC is part of the Global Fashion Group, a worldwide online fashion leader. Since 2011, the e-commerce retailer has provided its customers with a broad selection of choices, focusing on Australia and New Zealand. They are also particular about creating seamless and technologically advanced experiences that allow customers to discover and express “the best version of themselves.”
THE ICONIC offers more than just clothing for men. The retailer also offers lifestyle necessities like sports nutrition, bags, and tech accessories. Its wide range allows you to purchase well–known designer products like Versace or indigenous Australian brands like bassike.
The choices available at THE ICONIC should ordinarily make the shopping experience overwhelming. However, their efforts to create and offer unique experiences ensure it’s not.
Not many brands have more history than J.Crew. In its forty years, the brand has become synonymous with American style and fashion. After some turbulence during the pandemic, J.Crew is back and doubling down on values that contributed to its success. With a renewed focus on creating timeless designs, J.Crew just might reinstate itself as the destination for quality American prep fashion.
The direction J.Crew is heading in, especially in light of its 40th anniversary, is exciting. The brand recently rereleased some vintage styles and is putting a modern spin on classics. Nevertheless, and perhaps most importantly, J.Crew successfully intersects quality with price. The products are not overly expensive, but they offer you great quality.
Everlane was started in 2010 by Micheal Preysman and Jesse Farmer to produce and sell clothing the right way. Of course, the right way could mean different things to different people. For the founders of Everlane, it meant transparent pricing and ethically sourced materials. Headquartered in San Francisco, Everlane prioritises quality and provides a 365-day guarantee on its most popular collection – the Uniform Collection. The guarantee means you could get a new one for slight defects like a shrinking collar or a product losing colour.
Everlane is a great online destination to shop for men’s essentials. Their products are simple, comfortable, and fit well. It is also a great way to support sustainability, as most of their products are recycled.
Outerknown was established by professional surf legend Kelly Slater in 2014. In an interview with Vogue, he said that over time he became interested in the process behind clothes manufacturing and its effect on the environment. That drove him to establish Outerknown, a brand that prides itself on its commitment to sustainability. By ethically sourcing materials, improving workers’ livelihoods, and keeping Outerknown products away from landfills through a resale program, Slater has done remarkably well with Outerknown.
The clothes are very stylish. Vogue describes them as “surf-inspired,” and they are evidently so. The brand promises the softest shirts and tees crafted from organic cotton and jeans that fit great. Outerknown is also, as you might imagine, a great destination for your sustainable swim trunks.
ASOS, or (As Seen On Screen, as it was initially known), is one of the largest online fashion stores in the world. When it was first established, it targeted young people by selling imitations of trendy clothes. Today, it prides itself on delivering to its customers the exact product they purchased while shopping on the site.
ASOS retails for more than 850 brands, including 17 of its own brands. The 17 own brands accounted for 40% of the platform’s sales in 2021, reflecting their unsurprising popularity. Many ASOS brands provide customers with an “ASOS version” of trendy fashion items that would be ordinarily expensive at cheaper prices.
Nevertheless, ASOS is a great place to shop for sportswear, footwear, casual clothes, formal attire, and even accessories. The extensive range means even if you do not shop the ASOS brands, you can patronise other well-known brands like Carhartt WIP, Lacoste, or adidas.
There’s something for everyone on ASOS.
In 1986, Nicholas Wheeler started Charles Tyrwhitt in London because he believed he could make a shirt better than everyone else. Not many brands can confidently claim that, but in the 37 years of its existence, this brand has lived up to its claim. Inspired heavily by English history, Charles Tyrwhitt’s mission is to produce clothes that make you feel like “a million dollars” and look a little “dapper.”
The brand started by making shirts for men. But it has since expanded to produce other men’s products like suits, trousers, coats, shoes, and knitwear. The brand’s quality is impeccable, so much so that it was famously worn by former British Prime Minister David Cameron when he was in office.
Ninety-five years ago, Cole Haan was established by two American men to produce men’s footwear exclusively. Its growth since then has been incredible, and it has since expanded to provide women’s footwear, as well as accessories and outerwear for women and men. The brand has displayed a knack for innovation, craftsmanship, and style through its products.
With products like the ZerøGrand and GrandSeries, the brand is reinventing and positioning itself as the go-to for young professionals seeking comfort and versatility. Nevertheless, it often leans into its heritage to draw design inspiration for some of its products, making them true classics. You should check out Cole Haan if you’re searching for amazing Oxfords, Loafers, Sneakers, or even Sandals.
As the name probably hints, On Running or On is a brand focused on performance sportswear. Founded in Switzerland in 2010, the brand is on a mission to ignite the power of the human spirit through movement. It achieves its mission inspired by professional athletes and powered by remarkable Swiss engineering.
On Running’s shoes are by far its most popular products. With a huge portion of the running shoe market being held by On Running in countries like the United States and Germany, it is evident that the shoes are special. The CloudTec technology that powers most of its shoes reacts to the runner to deliver soft landings and effortless take-offs, making it one of the best running shoes on the market.
On Running also produces other sports apparel and accessories powered by equally amazing technology.
Johnston & Murphy
Johnston & Murphy is a brand that personifies American heritage. Established in 1850 in Newark, the brand started with what it is still most popularly known for today – men’s shoes. Some of the greatest American presidents, like Abraham Lincoln, Theodore Roosevelt, John F. Kennedy, Ronald Reagan, and even Barack Obama, have famously worn Johnston & Murphy shoes.
Today, the brand produces Men’s casual and formal apparel and essential accessories. It has also retained the quality that distinguishes it from other shoe brands while preserving its heritage and making its products attractive to the modern customer.
Johnston & Murphy provides you with quality shoes that are also reasonably priced.
The Rhone brand and its products are specifically designed to meet the needs of the middle-aged active man. Founded in 2014 and headquartered in America, the founders picked the name after being inspired by the River Rhône, its aesthetic beauty, and its importance to civilisation. With that mindset, they ensured their products never compromised style, fit, or comfort.
Consisting activewear products like shorts, joggers, pants, polos, and tees are made with carefully selected and responsibly sourced materials. Rhone’s GoldFusion anti-odour technology allows customers to wear it longer, making it one of the outstanding active-wear brands. It also ensures its versatile products can be worn for different purposes.
Tropicfeel is a travel essentials brand producing shoes, bags, luggage, and outerwear. The brand was started in 2017 by Alberto Espinós and Lucas De Gispert, two travel enthusiasts based in Barcelona, Spain – also home to the brand. After an experience with poorly made footwear on a trip to Thailand, where they had to work for miles, they realised the poor state travel fashion was in and decided to do something about it.
Tropicfeel is committed to leveraging technology to create better experiences for everyone with the best travel gear. Some of their impressive products are weatherproof, making them versatile and high-performance. The brand ensures to add quality to the traveller’s experience with incredible and functional features.
Todd Snyder describes itself as the ultimate menswear destination, which is a fitting description. Founded in 2011 by renowned American fashion designer Todd Snyder, the brand has significantly influenced the conception of menswear since it was started.
Todd Snyder offers men simple and stylish pieces they can easily incorporate into their wardrobes to help them dress better. With impeccable craftsmanship and fabric of the best quality, it is almost impossible to go wrong with a Todd Snyder piece because they rarely go out of style.
Apart from the fact that Todd Snyder offers every item you might require for your wardrobe, the online store also features other brands to provide a variety.
Zappos was one of the earliest strictly online retailers. When the company was founded by Nick Swinmurn in 1999, it was only to sell shoes. Even the name Zappos is after the Spanish word “Zapatos,” meaning shoes. In 2007, the company began to sell clothing, and it now sells shoes, clothing, bags, and accessories as an Amazon subsidiary.
What differentiates Zappos from other online retailers? From the beginning, the store has focused on providing excellent customer service. Naturally, this customer service includes providing a great experience, and they deliver on that promise. Zappos also has a great selection to browse through. With over 1000 brands featured, it is a great way to discover something new you might fall in love with.
Nordstrom is another big name in fashion retail. The luxury store started in 1901 as a shoe store. As it grew, it began to sell clothing. Now, it sells almost any fashion-related item you can think of. Headquartered in Seattle, Washington, USA, Nordstrom has shaped the fashion landscape for over 100 years. In 2021, the store generated almost $15 billion in revenue, showing just how big it is.
The curation of products available for sale at Nordstrom are some of the most remarkable items in the world of luxury fashion. Although it carries many brands, including 14 of its own, each has to meet certain standards to qualify to be sold by Nordstrom. The store is a true luxury fashion curator in every sense and attracts customers accordingly.
Mango draws inspiration heavily from its cultural roots. Founded in Barcelona in 1984, the brand maintains creativity and design at the heart of its identity. It has grown substantially since it started and is, in fact, a leading e-commerce brand in Europe. It has also relied on its online channels to serve customers worldwide.
Its men’s line is generally impressive and stylish. The brand produces streetwear, formal attire, and essentials. Mango has collaborated with some of the biggest European names in sports, art, and culture to create its men’s line. It has also incorporated technology and innovation to ensure the fabrics are of amazing quality and provide comfort. Most importantly, all of its pieces are reasonably priced.
Oliver Cabell hasn’t been around too long, but it has already made a great name for itself. Founded in 2018 by a young Englishman – disgusted by the manufacturing conditions he witnessed on a trip to Asia – but headquartered in America, the brand has already sold over 300,000 pairs of shoes. It focuses on providing well-balanced luxury footwear produced sustainably and transparently priced. However, it recently also started making jewellery, clothing, and accessories.
Oliver Cabell’s pioneer and most famous product, the Low 1 sneakers, was created only after more than 20 trials with sneaker moulds from the Marche region of Italy. Since then, the brand has maintained that quality requirement for all its products. Its minimalistic designs also give an effortless and casual look.
FARFETCH is another fashion powerhouse. Since it was founded in 2007 by Portuguese entrepreneur José Neves, the store has provided an online community and marketplace, allowing creators, curators, and consumers to interact seamlessly. Headquartered in London, FARFETCH is undoubtedly a trailblazer for luxury fashion online retail.
Carrying over 1,400 brands, boutiques, and department stores, FARFETCH’s ability to deliver a unique shopping experience is rivalled by very few. The platform offers numerous options and is a great destination if you want to experiment or discover trendy styles.
Mr Porter is another luxury fashion store focusing exclusively on providing for men. Established in 2011, Mr Porter is designed to serve as a men’s alternative to Net-a-Porter. It is still a brand subsidiary under the Yoox Net-a-Porter group, headquartered in Milan, Italy.
Like many other fashion retailers, Mr Porter has its in-house brand but is still most notable for its wide selection. The store sells designer products, clothing, watches, accessories, and home necessities from multiple brands. Mr Porter is also renowned for its style advice through its online blog, The Journal, and its various curations to fit different purposes. For instance, it specially curates investment pieces, what to wear to a wedding or a date, and even luxury gifts.
Shopping at Mr Porter is effortless.
Clarks is essentially royalty when it comes to footwear. Even though they are not “luxury” or made for a select few, they offer timeless quality. Established in 1825 in Somerset, England, where the brand remains headquartered, Clarks have defined footwear as we perceive it today. They even created the world’s first foot-shaped shoe, but you’ll probably be more familiar with the desert boots.
The footwear available at Clarks combines brilliant craftsmanship with great designs and technical knowledge that has accrued over their almost 200 years of making shoes. For men, they provide smart, casual, and activewear, including sneakers, office shoes, sandals, and loafers.
From the classics to the new and trendy, Clarks is a great destination to shop for footwear.
Sperry is another footwear giant, most popular for their boat shoes. It was founded in 1935 by Paul Sperry in Massachusetts, America. Boat shoes are in high demand right now, but it all started with Sperry. After narrowly avoiding an accident on a boat, Sperry was driven to create better shoes for boating. Today, the shoes have become heavily associated with American preppy style and are in mainstream fashion.
The brand has played a major role in the widespread acceptance of boat shoes. Their commitment to maintaining the heritage and basic design while reimagining the shoe in different styles and colourways has contributed to its commercial success. Collaborating with brands like Herschel, Jaws, and Who What Wear has made it more exciting.
When you hear Kenny Flowers, think shirts. But not your formal office-type shirts; these casual Hawaiian shirts remind you of the beach and summer. Kenny Flowers is most popular for its shirts, but it also produces related shorts and swim trunks, making the brand a go-to shopping destination when planning a summer vacation.
The brand was started in 2015 after the founder, Kenny Haisfiield, quit his NYC job to move in with his grandmother in Bali and start making Hawaiian shirts. The products are created to give you that vacation feeling every day, and they do a great job at it. The fabrics and prints are exciting; you can shop by destination and get matching couple sets.
Cariuma is a global sneaker brand that is driven by sustainability and ethics. Established by Fernando Porto & David Python to encourage personal style through minimalist designs, they are also comfortable. The brand has since become internet famous. Hollywood celebrities like Aston Kutcher and Helen Mirren have been spotted in pairs of Cariuma, and it is fast becoming another summer favourite.
The owners have also invested in their love for board sports, creating a skateboarding line. This skateboarding line makes Cariuma the first skate shoe brand to be B-corp certified. The men’s products include t-shirts, hoodies, and backpacks, which all retain the minimalistic designs the brand is known for. Cariuma shoes are mostly easy to style; they work in casual and business casual settings. But most importantly, they are reasonably priced.
Ten Thousand is a New York-based brand focusing on sports and training clothing. The company’s products include shorts and shirts designed for various activities such as workouts, yoga, outdoor adventure, race, and even recovery.
What stands Ten Thousand out is the effort to ensure its products are fit for purpose in terms of comfort and performance. To achieve this, the company designs in collaboration with actual athletes. The company also puts its products through hours of field testing to achieve the right optimisation. Ten Thousand is likely the brand for you if you are an athlete or workout enthusiast looking for clothing designed with functionality in mind.
Perry Ellis’ approach to fashion prioritises both functionality and fun. This philosophy is evident in the brand’s cloth offerings, ranging from classic suits and casual shirts to simple tees and jeans. The brand is named after its founder, Perry Ellis, who formed the company in 1978 and was the head designer and chairman for some years.
Ellis has been described as a fun-loving man, and he certainly carried over this trait into his distinctive designs of men’s sportswear, which earned him national recognition and fame in the 70s and 80s. Today, the brand Perry Ellis has evolved beyond the founder’s favoured look that largely centred around oversize jackets and baggy pants, offering a more diverse collection of men’s apparel.
H&M, short for Henne & Mauritz AB, is one the most recognisable names in fashion. The Sweden-based multinational company started out offering women’s clothing exclusively and now offers an impressive catalogue of clothing items that has something for everyone and anyone.
Notably, the company’s men-specific products span casualwear, sportswear, formalwear, and accessories. So you will likely find any clothing item you want at H&M; talk about shirts, sweaters, jeans, hoodies, dress shirts, suits and blazers. The brand also makes many niche offerings, such as its limited-edition premium collections and eco-labelled products.
When founders Sasha Koehn and Erik Schnakenberg turned down a $300,000 offer on the TV show Shark Tank, many thought that Buck Mason had missed out on a great opportunity. However, the brand has since shown why it was worth way more.
Buck Mason, founded in 2013, is a men’s clothing brand mostly known for its quality and simple tees and jeans. The unique appeal of Buck Mason is that it focuses on creating timeless designs that transcend fast fashion trends that change from year to year. Furthermore, the company prioritises quality craftsmanship and utilises premium materials in developing its products.