Tokyo's Amazon Fashion Week Proves Japanese Street Style Is Way Ahead Of The Game

Pushing the boundaries and definition of menswear.

Tokyo Amazon Fashion Week

The hoards of businessmen in black have been replaced with a sea of colour, raincoats and some of the most eclectic layering ever witnessed in menswear.

Welcome to Tokyo Amazon Fashion Week 2018, the global mecca for the weird, wonderful and truly innovative in style. The Japanese fashion scene has long been a unique collective which revels in the notion of experimentation.

Whilst some fashion capitals continue to ponder ‘why?’ with a sprezzatura stick rammed way up their behinds, Japan continues to say ‘why not?’ as it draws in fashion contemporaries like Nick Wooster.

From tailoring to trench coats to umbrellas and sneakers, nothing is off limits in Tokyo. When we last spoke to Sydney fashion designer Melvin Tanaya, one half of award-winning label Song for the Mute which specialises in Japanese aesthetic, he told us that “in Japan there still seems to be an underlying concept where people are able to take almost anything, garment or accessory, and mould it into their own personal aesthetic”.

“There is an authentic playfulness with silhouette, colour and proportion that is still present within personal style there that often seems almost ‘try hard’ in other major cities or cultures. It’s as though in a highly rule-based society, there are no rules that apply when it comes to clothing.”

And with that, we present to you the best of Tokyo Amazon Fashion Week 2018.

Feeling inspired? Start your journey here: The Ultimate Men’s Shopping Guide To Tokyo

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