You wake up, you go to your closet, take one look at your clothes, and think ‘I wear the same boring things over and over, and I’m sick of it’… and then you proceed to get dressed in those same boring clothes; a familiar dilemma. Well, now’s the time to fix this common problem. If you’re over wearing a tired white shirt with blue jeans day in and day out; read on, my friend. Now, don’t get us wrong, the white tee & denim combo is a classic, and for good reason, but should be reserved for one or two days a week.
On those other days, you should most definitely experiment with your wardrobe and your look, as it’ll definitely get heads turning, and as a result, boost your self-confidence. However, cannonballing into the fashion world can be a bit daunting, and can end with you looking foolish; especially if you don’t know exactly what you’re doing. Therefore, you can dip your toe in first by adding a cool shirt (or a few cool shirts) to your closet.
Still unsure what can be classified as a ‘cool shirt’? Well, we’ve done the hard work for you. We have rounded up the best brands who all produce shirts that are extremely well-made but are also cooler than cool (which according to OutKast is ice cold).
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1/23Hugo Boss
German luxury fashion house, Hugo Boss is renowned for their opulent range of clothing, accessories, footwear, and fragrances. Founded in 1924, and with a very controversial history (they produced Nazi uniforms during World War II), after founder Hugo Boss' death in 1948, the company turned to men's suits. Today, the company is a global fashion empire and produces men's & women's fashion lines as well as fragrances (and we promise they are no longer affiliated or condone Hitler's actions in any way, shape, or form!).
With a huge range of casual shirts, Hugo Boss most definitely have cool shirts that'll take your off-duty dressing in a new, fun direction. You'll find high-contrast graphic prints with hardware detailing for "attitude". They've got everything from short sleeve to long sleeve, linen to cotton, slim to relaxed fits.
With a huge range of casual shirts, Hugo Boss most definitely have cool shirts that'll take your off-duty dressing in a new, fun direction. You'll find high-contrast graphic prints with hardware detailing for "attitude". They've got everything from short sleeve to long sleeve, linen to cotton, slim to relaxed fits.
2/23Everlane
Everlane prides itself on exclusively partnering with ethical factories and using only the finest materials for their products; they call it “Radical Transparency”. Therefore, you get quality clothes that will last for years to come, with an added bonus of feeling good about supporting a company that strongly advocates for fair wages and working conditions
While Everlane is rather light on graphic shirts, they have a bunch of men's shirts in dope block colours that'll enhance your look. Everlane's shirts are crafted with either linen or seersucker, both extremely lightweight & breathable fabrics that'll keep you cool in the hottest of temperatures, but are also rather textured for a cool look and feel.
While Everlane is rather light on graphic shirts, they have a bunch of men's shirts in dope block colours that'll enhance your look. Everlane's shirts are crafted with either linen or seersucker, both extremely lightweight & breathable fabrics that'll keep you cool in the hottest of temperatures, but are also rather textured for a cool look and feel.
3/23Bonobos
Bonobos was born because founders, Andy Dunn & Brian Spaly, couldn't find men's pants that fit (they were either too tight or too boxy) and wanted to fix this common problem men face while shopping.
They fixed it with their not-so-secret secret: all Bonobos' pants have a curved waistband that conforms to the natural shape of men’s waists. Bonobos then expanded into producing awesome shirts, suits, swimwear; you name a piece of men’s clothing, they do it!
Bonobos has a huge range of men’s shirts that feature cool and colourful prints. Extremely well-crafted, any one of Bonobos’ awesome shirts will last you for quite a long time.
They fixed it with their not-so-secret secret: all Bonobos' pants have a curved waistband that conforms to the natural shape of men’s waists. Bonobos then expanded into producing awesome shirts, suits, swimwear; you name a piece of men’s clothing, they do it!
Bonobos has a huge range of men’s shirts that feature cool and colourful prints. Extremely well-crafted, any one of Bonobos’ awesome shirts will last you for quite a long time.
4/23Eton
Founded in 1928, Eton has grown from the small village Ganghester in Sweden where founder Annie Petterson would sew for her friends and neighbours, into a global brand, best known for their incredible shirts. The company mantra is "made to be remembered" and this most definitely rings true when looking at their impeccable garments.
Eton's range of casual shirts feature contemporary street style elements that are interpreted in high-end materials, and the result is effortlessly cool men's shirts. With a wide range of shirts in a variety of fits, styles, materials, colours, and prints, if you're after a seriously stylish shirt to elevate your wardrobe, Eton is a brand you have to check out.
Eton's range of casual shirts feature contemporary street style elements that are interpreted in high-end materials, and the result is effortlessly cool men's shirts. With a wide range of shirts in a variety of fits, styles, materials, colours, and prints, if you're after a seriously stylish shirt to elevate your wardrobe, Eton is a brand you have to check out.
5/23Frank and Oak
A relatively new brand, founded in 2012 is Frank and Oak; a brand dedicated to fighting for the planet and producing sustainable products. However, while ensuring their garments have a minimal impact on our Earth, Frank and Oak's products are also made to last with the highest standards to keep up with demanding lifestyles.
Their range of men's shirts feature some awesome graphic prints and modern fresh colours that will, guaranteed, give you some serious street style cred. Perfect to be layered over a tee or worn on its own, most of Frank and Oak's shirts are in a relaxed and oversized fit which is so on trend right now.
Their range of men's shirts feature some awesome graphic prints and modern fresh colours that will, guaranteed, give you some serious street style cred. Perfect to be layered over a tee or worn on its own, most of Frank and Oak's shirts are in a relaxed and oversized fit which is so on trend right now.
6/23Outerknown
World champion surfer Kelly Slater founded Outerknown in 2014; a brand rooted in environmental sustainability. Outerknown walks the fine line between function, style, & sustainability, and the result is stylish clothing that's created with long-lasting materials and in a way that both protects our natural resources & provides fair wages to factory workers.
With a surfer at the helm, it's no surprise that Outerknown's range of men's shirts have a laid-back beachy aesthetic. Think tropical prints, pops of summery yellow, relaxed fits; honestly, throwing on any Outerknown shirt will make you look effortlessly cool, and ready for any adventure the weekend may throw at you.
With a surfer at the helm, it's no surprise that Outerknown's range of men's shirts have a laid-back beachy aesthetic. Think tropical prints, pops of summery yellow, relaxed fits; honestly, throwing on any Outerknown shirt will make you look effortlessly cool, and ready for any adventure the weekend may throw at you.
7/23Reiss
Since its creation by David Reiss in 1971, Reiss has established a design philosophy centred on creating design-led menswear, womenswear and accessories. With an uncompromising commitment to delivering innovative and original products, Reiss fuses exceptional design, quality and value.
Reiss understands that shirts are not just reserved for the office, which why they experiment with playful prints in laid-back fabrics as well as providing 'classic' shirts, so you can easily build a versatile wardrobe. If you're after a cool shirt, you'll definitely find what you're looking for at Reiss.
Reiss understands that shirts are not just reserved for the office, which why they experiment with playful prints in laid-back fabrics as well as providing 'classic' shirts, so you can easily build a versatile wardrobe. If you're after a cool shirt, you'll definitely find what you're looking for at Reiss.
8/23Vilebrequin
The joyful and free spirit of St Tropez in the 70s is forged into all Vilebrequin products, as that's when & where the brand was founded. Best known for their men's swim trunks, the French luxury brand produces not only swimwear but also 'elegant vacation-wear' for men, women, and children.
Their range of men's shirts are exclusively made from linen or cotton voile for airy breathability, and are impeccable elegant yet comfortable. While Vilebrequin's shirts are specifically designed for summer getaways, these fun coloured shirts can easily be worn in your day-to-day life for a cool, fresh look.
Their range of men's shirts are exclusively made from linen or cotton voile for airy breathability, and are impeccable elegant yet comfortable. While Vilebrequin's shirts are specifically designed for summer getaways, these fun coloured shirts can easily be worn in your day-to-day life for a cool, fresh look.
9/23Entireworld
Launched in 2013, the intention behind Frescobol Carioca was to spread the spirit of Brazil around the globe. Their collections are inspired by Brazil's rich cultural and aesthetic diversity, such as the mosaic sidewalks of Rio's beaches or the hypnotic rhythms of Bossa Nova... The result is well-made clothes and accessories that just ooze an exuberant vitality.
With a nice range of men's shirts that are predominantly crafted from either lightweight linen or supple tencel, any Frescobol Carioca shirt will give you timeless style. They have slim and relaxed fits, and prints that are, of course, inspired by Brazil culture. What's cooler than that?
With a nice range of men's shirts that are predominantly crafted from either lightweight linen or supple tencel, any Frescobol Carioca shirt will give you timeless style. They have slim and relaxed fits, and prints that are, of course, inspired by Brazil culture. What's cooler than that?
10/23Frescobol Carioca
Launched in 2013, the intention behind Frescobol Carioca was to spread the spirit of Brazil around the globe. Their collections are inspired by Brazil's rich cultural and aesthetic diversity, such as the mosaic sidewalks of Rio's beaches or the hypnotic rhythms of Bossa Nova... The result is well-made clothes and accessories that just ooze an exuberant vitality.
With a nice range of men's shirts that are predominantly crafted from either lightweight linen or supple tencel, any Frescobol Carioca shirt will give you timeless style. They have slim and relaxed fits, and prints that are, of course, inspired by Brazil culture. What's cooler than that?
With a nice range of men's shirts that are predominantly crafted from either lightweight linen or supple tencel, any Frescobol Carioca shirt will give you timeless style. They have slim and relaxed fits, and prints that are, of course, inspired by Brazil culture. What's cooler than that?
11/23Onia
A lifestyle brand that emphasises comfort and versatility in all things, everything that Onia produces is crafted for ease. Clean-cut silhouettes and modern fabrics create Onia's minimalist aesthetic, meaning Onia garments are perfect for everyday style. Founded in 2009, the brand is also passionate about fine craftsmanship and superior design; everything Onia creates is reliable, elevated, and well-crafted down to the finest detail.
And their range of men's shirts is no exception. Linen, cotton gauze, chambray; fabrics that are incredibly functional yet aesthetically pleasing are used exclusively, and playful yet tasteful prints in both pastel & bold colours are peppered throughout Onia's shirt collection. If you're after a cool shirt, Onia is a brand you HAVE to consider.
And their range of men's shirts is no exception. Linen, cotton gauze, chambray; fabrics that are incredibly functional yet aesthetically pleasing are used exclusively, and playful yet tasteful prints in both pastel & bold colours are peppered throughout Onia's shirt collection. If you're after a cool shirt, Onia is a brand you HAVE to consider.
12/23River Island
At River Island, great design is at the heart of everything they create. Founded in 1948, the UK brand is one of the best known on the High Street, and prides itself on producing stylish yet affordable fashion. Catering to men, women, and kids, River Island also sells exquisite footwear and accessories.
With a huge range of men's shirts that will give you "laid-back steez", River Island has every kind of shirt to ensure you find the perfect one for you. From relaxed to sculpting muscle fits, from long sleeve to short, from block colours to tantalising prints; River Island is most definitely a maker of cool shirts.
With a huge range of men's shirts that will give you "laid-back steez", River Island has every kind of shirt to ensure you find the perfect one for you. From relaxed to sculpting muscle fits, from long sleeve to short, from block colours to tantalising prints; River Island is most definitely a maker of cool shirts.
13/23Deus Ex Machina
While known mostly for their motorbikes and motorbike gear, Deus Ex Machina believes it's more than just a brand; it's a culture. They have an awesome range of clothes that embody Deus Ex Machina's core values, which are inclusiveness, authenticity, and enthusiasm.
Their range of men's shirts definitely take cues from era's gone by but also feature fresh prints and detailing, giving Deus Ex Machina's shirts a very unique vintage-meets-postmodern aesthetic. The shirts are available in relaxed fits, and when paired with the bold graphics that are used throughout Deus Ex Machina's collection, the result is some seriously cool shirts.
Their range of men's shirts definitely take cues from era's gone by but also feature fresh prints and detailing, giving Deus Ex Machina's shirts a very unique vintage-meets-postmodern aesthetic. The shirts are available in relaxed fits, and when paired with the bold graphics that are used throughout Deus Ex Machina's collection, the result is some seriously cool shirts.
14/23Todd Snyder
Iowa native Todd Snyder makes effortless everyday luxuries for the modern gentleman. Blending Savile Row’s craftsmanship with a downtown New York aesthetic, his clothing is relaxed, refined, and always impeccably tailored.
Todd Snyder also isn't one to shy away from bold prints and colours. The brand has at least one men's shirt in every single colour of the rainbow, and feature some of the coolest, inventive prints on the market. If you want a shirt that'll get heads turning, Todd Snyder is the brand for you.
Todd Snyder also isn't one to shy away from bold prints and colours. The brand has at least one men's shirt in every single colour of the rainbow, and feature some of the coolest, inventive prints on the market. If you want a shirt that'll get heads turning, Todd Snyder is the brand for you.
15/23Saturdays NYC
Launched in 2009, on a quiet cobblestoned street in SoHo, Saturdays NYC has since expanded into an international lifestyle brand that's synonymous with high-quality craftsmanship, a minimalist ethos, and classic style. They have a tremendous amount of stylish t-shirts, pants, outerwear, sweaters, shorts, swimwear, and loungewear, all made from premium materials.
Ultra-modern prints are used by Saturdays NYC for their men's shirts, which are mostly crafted from premium cotton. Bold colours and graphic designs are abundant, and in all honesty any shirt from Saturdays NYC would instantly make anyone look cool.
Ultra-modern prints are used by Saturdays NYC for their men's shirts, which are mostly crafted from premium cotton. Bold colours and graphic designs are abundant, and in all honesty any shirt from Saturdays NYC would instantly make anyone look cool.
16/23Club Monaco
Club Monaco was founded in 1985 to create 'better basics'; classic, effortless pieces that are well-made and elevate wardrobes. Club Monaco believes the mark of true style is experimenting thoughtfully, something they're experts at; constantly growing and evolving their style, Club Monaco encourages their consumers to do the same.
Minimalist cool is the best way to describe Club Monaco's range of men's shirts. Slim and relaxed fits in cotton and linen fabrics, with pastel colours and simple yet effective graphic prints dominate Club Monaco's shirt collection, and no matter which one you pick, you'll be transformed into a King of cool.
Minimalist cool is the best way to describe Club Monaco's range of men's shirts. Slim and relaxed fits in cotton and linen fabrics, with pastel colours and simple yet effective graphic prints dominate Club Monaco's shirt collection, and no matter which one you pick, you'll be transformed into a King of cool.
17/23Taylor Stitch
Born from a need for products without limitations, Taylor Stitch produces versatile clothing that can handle anything; chopping wood, surf sessions, snagging trout, heading to the office... Committed to building the best possible clothing while also pledging to limit their environmental impact, Taylor Stitch is one impressive brand.
Despite producing bottoms, denim, knits, and accessories, Taylor Stitch has always considered itself, at its core, a shirting company. And it's easy to see why; their shirts are impeccably well-made and are built for the long haul. But Taylor Stitch's shirts are also cool! They come in fun colours and prints, and will add character to any outfit.
Despite producing bottoms, denim, knits, and accessories, Taylor Stitch has always considered itself, at its core, a shirting company. And it's easy to see why; their shirts are impeccably well-made and are built for the long haul. But Taylor Stitch's shirts are also cool! They come in fun colours and prints, and will add character to any outfit.
18/23AMI
Fashion designer, Alexandre Mattiussi, founded AMI after many formative experiences with several fashion houses in Paris, Milan, and New York. Created in Paris and inspired by the French city, AMI offers stylish and comprehensive wardrobes for both men and women, and the clothing AMI creates blurs the boundaries between casual and chic.
There's something about Parisian style that gives off a feeling of effortless elegance, and AMI most definitely captures that with it's range of men's shirts. These shirts will easily take you from work to dinner & drinks to weekends, all while making you look incredibly stylish.
There's something about Parisian style that gives off a feeling of effortless elegance, and AMI most definitely captures that with it's range of men's shirts. These shirts will easily take you from work to dinner & drinks to weekends, all while making you look incredibly stylish.
19/23J. Crew
J. Crew believes in 'looking a million bucks, not spending it' which is why they source the best high-quality fabrics at the most accessible prices. All of their products are classic with a modern twist, meaning you'll always look effortlessly polished when sporting J. Crew.
With an enormous range of men's shirts, you have so many options with J. Crew. They've got every size, fit, fabric, colours, and prints you could ever dream of and will instantly give you and your wardrobe a cool laid-back look.
With an enormous range of men's shirts, you have so many options with J. Crew. They've got every size, fit, fabric, colours, and prints you could ever dream of and will instantly give you and your wardrobe a cool laid-back look.
20/23Boohoo Man
"Fashion's best kept secret", Boohoo Man combines cutting edge design with an affordable price tag. Pushing boundaries to bring you the latest styles but with less of a strain on your wallet, Boohoo Man's philosophy is to not take fashion (or life) too seriously; and the result is menswear that is playful and trendy yet surprisingly affordable.
You'll be able to easily level up your shirt game with Boohoo Man's range, that come in long & short sleeves, and a wide variety of fabrics, fits, colours, and prints. Boohoo Man is constantly producing the latest trends, so if you want an ultra modernly cool shirt that'll add an unconventional flair to your wardrobe, Boohoo Man is the way to go.
You'll be able to easily level up your shirt game with Boohoo Man's range, that come in long & short sleeves, and a wide variety of fabrics, fits, colours, and prints. Boohoo Man is constantly producing the latest trends, so if you want an ultra modernly cool shirt that'll add an unconventional flair to your wardrobe, Boohoo Man is the way to go.
21/23Ted Baker
The British born tailoring brand with a twist, is luxury brand Ted Baker. Founded in 1988, Ted Baker has had a very clear, unswerving, focus on quality and attention to detail since its inception.
With Ted Baker's range of men's shirts you'll be able to button up in style with the bespoke prints, fine-fitting cuts, and signature detailing featured throughout the shirt collection. You'll find shirts that are both daring and demure in terms of design, but no matter which route you take, you'll definitely look cool in a Ted Baker shirt.
With Ted Baker's range of men's shirts you'll be able to button up in style with the bespoke prints, fine-fitting cuts, and signature detailing featured throughout the shirt collection. You'll find shirts that are both daring and demure in terms of design, but no matter which route you take, you'll definitely look cool in a Ted Baker shirt.
22/23Orlebar Brown
Founded in 2007, London-based brand Orlebar Brown initially focused on 'shorts you can swim in'; tailored swim shorts that can be worn on the beach or in the pool, but are also smart enough to then be worn to summer dinners and drinks. However, over the years the brand has evolved to a full resort collection inspired by 1960s poolside utopia; think the Riviera or Palm Beach. The result is clothing that's sophisticated meets fun.
Orlebar Brown's shirts are exuberant and elegant; you'll feel like you're going on a luxurious holiday in Monte Carlo or somewhere tropical whenever you don an Orlebar Brown shirt, and what's cooler than that? Featuring many botanical inspired prints, as well as bold block colours in both short and long sleeves, you definitely need to add an Orlebar Brown shirt to your wardrobe immediately.
Orlebar Brown's shirts are exuberant and elegant; you'll feel like you're going on a luxurious holiday in Monte Carlo or somewhere tropical whenever you don an Orlebar Brown shirt, and what's cooler than that? Featuring many botanical inspired prints, as well as bold block colours in both short and long sleeves, you definitely need to add an Orlebar Brown shirt to your wardrobe immediately.
23/23Mango
Spanish clothing company, Mango, was founded in 1984 with one goal in mind: to create clothes with “a Mediterranean essence”. Mango’s garments achieve this with their natural and contemporary styles paired with comfortable fabrics.
Mango understand that a shirt is one of the most timeless garments in a man's closet, which is why they have a large and versatile range of men's shirts. They have many different cuts, fabrics, colours, and prints available, but at the end of the day, all of Mango's shirts will keep you feeling comfortable and looking cool.
Mango understand that a shirt is one of the most timeless garments in a man's closet, which is why they have a large and versatile range of men's shirts. They have many different cuts, fabrics, colours, and prints available, but at the end of the day, all of Mango's shirts will keep you feeling comfortable and looking cool.
