Gucci has dipped its toes into experiential retail with the debut of its first ever restaurant in Florence.
The Italian luxury fashion label has shown off it’s new 50-seat restaurant which forms part of it’s new exhibition space known as Gucci Garden. It’s no pop-up burger stand either with award-winning Michelin starred chef Massimo Bottura charged with curating the extravagant menu at Gucci Osteria.
The all-day restaurant overlooks the city’s most iconic square known as the Piazza della Signoria to provide the views to match the culinary experience. Dishes on offer will include Parmigiano Reggiano tortellini, Peruvian style tostadas, pork belly buns, and a mushroom risotto which are reasonably well priced between 20 to 30 euros.
“The restaurant is a reminder that Florence has always been a centre of cultural exchange, particularly during the Renaissance,” says Bottura says.
Gucci Garden will also feature an exhibit area which houses a bazaar style boutique and cinema room.
Those looking for label-inspired hospitality services will also be glad to hear that Swiss watchmaker IWC also recently opened their own whisky bar in Geneva. Could this be a sign of the things to come in 2018? We certainly hope so.