It might be unbeknownst to you, but Scandinavia encompasses a portion of Northern Europe, specifically Sweden, Denmark, and Norway, all of which share similar climates, cultures, and lifestyles. It is these distinct factors, as well as their shared heritage, that has resulted in the world-renowned Scandinavian design.
Already a signature aesthetic in certain circles (we’re looking at you, Ikea), the Nordic fashion sense hasn’t yet caught on in quite the same way as interior design, despite how cool it is.
Unpretentious, minimal, and effortless are just a few of the words that come to mind when we think of the clean cut Scandinavian style. But how do you actually pull it off? Before we get into some of our favourite Scandinavian brands, here’s a quick crash course.
Defining Scandinavian men’s style
In our comprehensive guide to dressing like a Scandinavian – which you can read here – we highlighted that the Scandinavian look is effortless, and is accentuated by simplicity and elegance. Winter is when Scandinavian style shines; think the art of layering, as well as the importance of quality fabrics – be it mohair, wool, cashmere, and fur – to keep warm.
Denim is a key element of a Scandinavian wardrobe. Jeans are seen as an investment piece, underpinning both casual and smarter outfits with an air of cool always thrown in. Luxury sneakers help Scandinavians retain such street chic, as well as their mastery of minimalism — this region’s biggest contribution to fashion yet.
How to style Scandinavian menswear
The most common styles of Scandinavian menswear fall under these combinations. Follow these rules and you’ll look like you effortlessly rolled off the chic streets of Stockholm.
- Dark overcoats with denim or trousers
- Dark suits with leather shoes
- Casual-wear with sneakers
- Knitwear & layering
Eton

Customer Reviews: “These are my favourite shirt and work for my body type. I would prefer if the looser cut did not have a pocket on the shirt as standard.”
RAINS

Customer Reviews: “I'm very satisfied with the customer service of Rains. The Quatlity of Rains products is very high, also regarding style.Actually I didn't buy what I was ordering last time but it sure was no problem and the communication about it was very kind and smooth. Five Stars.”
Tiger of Sweden

Customer Reviews: “Very happy with their trousers and jackets. Nice store on Piccadilly London too. I had to deal once with the customer service following some nasty issue with UPS (which made me pay tax duties for no reason), and CS very kindly and efficiently solved it. Thank you again Nadin from CS.”
Our Legacy

Customer Reviews: “Bought a pair of loafers, and got them delivered within 24 hours in Denmark (DHL). Amazing costumer service.”
Nudie Jeans

Customer Reviews: “I am very small and the XS suits be perfectly for an oversize vintage look. Really liked it and I feel very comfortable in it.”
Wood Wood

Customer Reviews: “Had a absolutely great experience all around; ordered from within the EU but had to send it back due to the t-shirt fitting a bit to big, extremely fast and competent responses from the customer service team, all around just very hustle free, and a good and friendly service!”
NN07

Customer Reviews: “I have ordered at NN07 and had some initial issues with the delivery from the side of DHL, however Christian provided excellent customer service. He was very competent, fast to respond and resolved all issues.”
Arket

Customer Reviews: “I have ordered from Arket a few times in the past month (only discovered them recently) and I am very impressed. Not only is the quality of the clothing excellent, but the ease of return and refund has been impeccable. I find that their sizes fall on the large side - and definitely long, with trousers - so will be keeping that in mind for future orders.”
Norse Projects

Customer Reviews: “Norse Projects clothes are ideal for daily wear and travel. I am highly satisfied of their products, as they are carefully crafted to suit the needs of an active lifestyle.”
Fjallraven

Customer Reviews: “No complaints - pleased with purchase and service, Customer service is brilliant.”
A Day's March

Customer Reviews: “I was given a wool overshirt for my birthday which was fantastic. So I decided to purchase one of the shirts. I wasn’t disappointed. The tencel material is extremely comfortable, colour and style excellent. I thoroughly recommend A days March.”
J Lindberg

Customer Reviews: “My order was delayed at Heathrow for a couple of weeks, no doubt due to Brexit\Covid related issues.Once I flagged the issue, customer services immediately resolved problem and I received my new coat. The design and tailoring is superb. I am very pleased indeed. Thank you.”