It might be unbeknownst to you, but Scandinavia encompasses a portion of Northern Europe, specifically Sweden, Denmark and Norway, all of which share similar climates, cultures and lifestyles. It is these distinct factors as well as their shared heritage that has resulted in the world renowned Scandinavian design.
Already a signature aesthetic in certain circles (we’re looking at you, Ikea), the Nordic fashion sense hasn’t yet caught on in quite the same way as interior design. Fortunately, Scandinavian clothing does not have to be assembled at home in order to look ridiculously awesome.
Unpretentious, minimal and effortless are just a few of the words that come to mind when we think of the Nordic sense of style. But how do you actually pull it off? Before we get into the brands, here’s a quick crash course.
Defining Scandinavian Men’s Style
In a comprehensive guide to dressing like a Scandinavian, we highlighted that the Scandinavian look is effortless; accentuated by his taste for simplicity and elegance without sacrificing his luxury style. Winter is when the northern European gent shines, having learned the art of layering early on, as well as the importance of quality fabrics; be it mohair, wool, cashmere and fur, to keep warm.
Denim is everything to this gent. Purveyors of the raw, the jean is seen as an investment piece, underpinning both casual and smarter outfits with an air of cool always thrown in. Luxury sneakers help Scandinavians retain such street chic, as well as their mastery of minimalism — this region’s biggest contribution to fashion yet.
How To Style Scandinavian Menswear
The most common styles of Scandinavian menswear fall under these combinations. Follow these rules and you’ll look like you effortlessly rolled off the chic streets of Stockholm.
- Dark Overcoats With Denim Or Trousers
- Dark Suits With Leather Shoes
- Casual Wear With Sneakers
- Knitwear & Layering
If you need more help, be sure to hit our guide on how to dress like a Scandinavian when you’re not one. Until then, here are a few of our favourite Scandinavian menswear brands currently making waves around the world.
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For some 90 years, the Swedish label Eton (were not talking about the school) has been making some of the finest shirts for men. They pair a range of unique, high-quality fabrics with modern cuts and designs to help men look at their sharpest when it is most important.
NN07 is a Danish label founded in Copenhagen in 2007, they describe themselves as 'the open-minded brand with no borders' who are dedicated to a perfect fit, unique craftsmanship and attention to every detail. Their clothing is built to last and designs will look fresh for years to come.
A Days March
Founded in Stockholm, Sweden in 2014, A Days March makes high-quality basics for men at an affordable price. They strive for excellence in everything they do from t-shirts to sneakers. Defined by their exquisite details, basics from A Days March are the staples you need in your closet.
Johan Lindberg was originally the marketing director at Diesel. After his own ideas were continually repressed he left the company and started his own label. They offer a range of sporty clothing that perfectly aligns with the current trend of athleisure.
At Arket's core is their passion for long-lasting design. Not only are their designs timeless but they put significant effort into sourcing sustainable materials and high-quality manufacturing processes. If you're looking for clothing that will last a lifetime and will look good for decades to come, look no further.
Tiger of Sweden
Founded in 1903, Tiger of Sweden is a traditional menswear brand. Their designs are attractive and clean-cut, aimed at younger professionals who are style-conscious. A focus of the brand is the sourcing of high-quality materials that will age well, alongside the designs they make up.
Our Legacy started out in 2005 and originally only made graphic t-shirts, since then the company has evolved to offer a full line of menswear. They have become famed for their ability to put a modern twist on high-quality fabrics and traditional styles.
Nudie Jeans Co
Nudie Jeans Co has made waves in the denim world, not only with their ultra-stylish, quality jeans but with their alternative approach to the world of denim. All Nudie jeans are made with 100% organic cotton with no treatment or washes. They recommend a 6-month 'break-in' period and will offer free repairs for any damage caused to your beloved denim.
Started in Copenhagen, Denmark, Norse Projects seamlessly blends traditional workwear, streetwear and high end fashion. As with most Scandinavian brands their clothing is minimalist with an emphasis on quality and timelessness. Their blend of blue collar and corporate workwear styles creates a unique, rugged-esque look.
Since 2012, Rains has been making wet weather gear for the world. Their ethos? That highly functional wet weather clothing should not come at the compromise of good design and sleek looks. All of their products feature a distinct fabric that is a blend of polyester and polyurethane which in combination makes all of their products completely waterproof.
Originally famous for their Kånken bag, Fjallraven makes a selection of durable, timeless and progressive outdoor clothing and equipment. It was originally started by a young boy who created a bag to carry his equipment into the mountains back in 1950. Since then the brand has evolved to offer clothing in their lineup as well as other accessories.
Originating in Denmark, Wood Wood places emphasis on the details of their garments. Their sleek lines, silhouettes and subdued shades are not to be confused for boring, plain clothing and instead allow the wearer to notice the small, finer details that make their clothing special.