It might be unbeknownst to you, but Scandinavia encompasses a portion of Northern Europe, specifically Sweden, Denmark, and Norway, all of which share similar climates, cultures, and lifestyles. It is these distinct factors, as well as their shared heritage, that has resulted in the world-renowned Scandinavian design.
Already a signature aesthetic in certain circles (we’re looking at you, Ikea), the Nordic fashion sense hasn’t yet caught on in quite the same way as interior design, despite how cool it is.
Unpretentious, minimal, and effortless are just a few of the words that come to mind when we think of the clean cut Scandinavian style. But how do you actually pull it off? Before we get into some of our favourite Scandinavian brands, here’s a quick crash course.
Defining Scandinavian men’s style
In our comprehensive guide to dressing like a Scandinavian – which you can read here – we highlighted that the Scandinavian look is effortless, and is accentuated by simplicity and elegance. Winter is when Scandinavian style shines; think the art of layering, as well as the importance of quality fabrics – be it mohair, wool, cashmere, and fur – to keep warm.
Denim is a key element of a Scandinavian wardrobe. Jeans are seen as an investment piece, underpinning both casual and smarter outfits with an air of cool always thrown in. Luxury sneakers help Scandinavians retain such street chic, as well as their mastery of minimalism — this region’s biggest contribution to fashion yet.
How to style Scandinavian menswear
The most common styles of Scandinavian menswear fall under these combinations. Follow these rules and you’ll look like you effortlessly rolled off the chic streets of Stockholm.
- Dark overcoats with denim or trousers
- Dark suits with leather shoes
- Casual-wear with sneakers
- Knitwear & layering
Eton
1/12Founded in 1928, Eton has grown from the small village Ganghester in Sweden, where founder Annie Petterson would sew for her friends and neighbours, into a global brand, best known for their incredible shirts. The company mantra is "made to be remembered" and this most definitely rings true when looking at their impeccable garments. Eton pairs a range of unique, high-quality fabrics with modern cuts and designs to help men look their sharpest.
Customer Reviews: “These are my favourite shirt and work for my body type. I would prefer if the looser cut did not have a pocket on the shirt as standard.”
Customer Reviews: “These are my favourite shirt and work for my body type. I would prefer if the looser cut did not have a pocket on the shirt as standard.”
RAINS
2/12Since 2012, RAINS has been making wet weather gear for the world. Their ethos? That highly functional wet weather clothing should not come at the compromise of good design and sleek looks. All of their products feature a distinct fabric that is a blend of polyester and polyurethane which in combination makes all of their products completely waterproof without sacrificing style.
Customer Reviews: “I'm very satisfied with the customer service of Rains. The Quatlity of Rains products is very high, also regarding style.Actually I didn't buy what I was ordering last time but it sure was no problem and the communication about it was very kind and smooth. Five Stars.”
Customer Reviews: “I'm very satisfied with the customer service of Rains. The Quatlity of Rains products is very high, also regarding style.Actually I didn't buy what I was ordering last time but it sure was no problem and the communication about it was very kind and smooth. Five Stars.”
Tiger of Sweden
3/12Founded in 1903, Tiger of Sweden is a traditional menswear brand. Their designs are attractive and clean cut, aimed at younger professionals who are style-conscious. A focus of the brand is the sourcing of high-quality materials that will age well, and the result is minimalist yet elegant clothing that’ll elevate any wardrobe.
Customer Reviews: “Very happy with their trousers and jackets. Nice store on Piccadilly London too. I had to deal once with the customer service following some nasty issue with UPS (which made me pay tax duties for no reason), and CS very kindly and efficiently solved it. Thank you again Nadin from CS.”
Customer Reviews: “Very happy with their trousers and jackets. Nice store on Piccadilly London too. I had to deal once with the customer service following some nasty issue with UPS (which made me pay tax duties for no reason), and CS very kindly and efficiently solved it. Thank you again Nadin from CS.”
Our Legacy
4/12Our Legacy started out in 2005 and originally only made graphic t-shirts, however, since then the company has evolved to offer a full line of cool menswear. Our Legacy has gained quite a following for their ability to put a modern twist on high-quality fabrics and traditional styles, and we highly recommend you check out their appealing clothes collection immediately.
Customer Reviews: “Bought a pair of loafers, and got them delivered within 24 hours in Denmark (DHL). Amazing costumer service.”
Customer Reviews: “Bought a pair of loafers, and got them delivered within 24 hours in Denmark (DHL). Amazing costumer service.”
Nudie Jeans
5/12Nudie Jeans has made waves in the denim world, not only with their ultra-stylish, quality jeans but with their alternative approach to the world of denim. All of Nudie’s jeans are made with 100% organic cotton with no treatment or washes. The brand recommends a 6-month 'break-in' period and will offer free repairs for any damage caused to your beloved denim.
Customer Reviews: “I am very small and the XS suits be perfectly for an oversize vintage look. Really liked it and I feel very comfortable in it.”
Customer Reviews: “I am very small and the XS suits be perfectly for an oversize vintage look. Really liked it and I feel very comfortable in it.”
Wood Wood
6/12Based in Copenhagen, Wood Wood is a contemporary fashion and lifestyle brand founded in 2002. Wood Wood’s clothing is typified by sleek silhouettes and pared-back shades, which in turn puts the label's fine detailing centre stage. Their clothing also often features bold graphic patterns and clever styles influenced by pop culture and art. One of the coolest Scandinavian brands, Wood Wood’s stylish clothing should be added to every man’s wardrobe.
Customer Reviews: “Had a absolutely great experience all around; ordered from within the EU but had to send it back due to the t-shirt fitting a bit to big, extremely fast and competent responses from the customer service team, all around just very hustle free, and a good and friendly service!”
Customer Reviews: “Had a absolutely great experience all around; ordered from within the EU but had to send it back due to the t-shirt fitting a bit to big, extremely fast and competent responses from the customer service team, all around just very hustle free, and a good and friendly service!”
NN07
7/12NN07 is a Danish label that was founded in Copenhagen in 2007. They describe themselves as an ‘open-minded brand with no borders' and are dedicated to producing garments with perfect fits, unique craftsmanship, and attention to every detail. NN07’s clothing is built to last and their designs will look fresh for years to come.
Customer Reviews: “I have ordered at NN07 and had some initial issues with the delivery from the side of DHL, however Christian provided excellent customer service. He was very competent, fast to respond and resolved all issues.”
Customer Reviews: “I have ordered at NN07 and had some initial issues with the delivery from the side of DHL, however Christian provided excellent customer service. He was very competent, fast to respond and resolved all issues.”
Arket
8/12At Arket's core is their passion for long-lasting design. Not only are their designs timeless but they put significant effort into sourcing sustainable materials and high-quality manufacturing processes. If you're looking for clothing that will last a lifetime and is timeless enough to look good for decades to come, look no further than Arket.
Customer Reviews: “I have ordered from Arket a few times in the past month (only discovered them recently) and I am very impressed. Not only is the quality of the clothing excellent, but the ease of return and refund has been impeccable. I find that their sizes fall on the large side - and definitely long, with trousers - so will be keeping that in mind for future orders.”
Customer Reviews: “I have ordered from Arket a few times in the past month (only discovered them recently) and I am very impressed. Not only is the quality of the clothing excellent, but the ease of return and refund has been impeccable. I find that their sizes fall on the large side - and definitely long, with trousers - so will be keeping that in mind for future orders.”
Norse Projects
9/12Started in Copenhagen, Denmark, Norse Projects seamlessly blends traditional workwear, streetwear, and high end fashion. As with most Scandinavian brands their clothing is minimalist with an emphasis on quality and timelessness. Their blend of blue collar and corporate workwear styles creates a unique, rugged-esque look, that’ll give you an elevated casual look.
Customer Reviews: “Norse Projects clothes are ideal for daily wear and travel. I am highly satisfied of their products, as they are carefully crafted to suit the needs of an active lifestyle.”
Customer Reviews: “Norse Projects clothes are ideal for daily wear and travel. I am highly satisfied of their products, as they are carefully crafted to suit the needs of an active lifestyle.”
Fjallraven
10/12Originally famous for their Kånken bag, Fjallraven makes a selection of durable, timeless, and progressive outdoor clothing and equipment. It was originally started by a young boy who created a bag to carry his equipment into the mountains back in 1950, but since then the brand has evolved to offer clothing in their lineup as well as other accessories. If you’re the adventurous type - camping, hiking, etc. - Fjallraven will keep you comfortable in chic Scandinavian style.
Customer Reviews: “No complaints - pleased with purchase and service, Customer service is brilliant.”
Customer Reviews: “No complaints - pleased with purchase and service, Customer service is brilliant.”
A Day's March
11/12Founded in Stockholm, Sweden in 2014, A Day’s March makes high-quality basics for men at an affordable price. They strive for excellence in everything they do from t-shirts to sneakers. Defined by their exquisite details - that makes them one of the best Scandinavian brands available - basics from A Day’s March are the staples you need in your closet.
Customer Reviews: “I was given a wool overshirt for my birthday which was fantastic. So I decided to purchase one of the shirts. I wasn’t disappointed. The tencel material is extremely comfortable, colour and style excellent. I thoroughly recommend A days March.”
Customer Reviews: “I was given a wool overshirt for my birthday which was fantastic. So I decided to purchase one of the shirts. I wasn’t disappointed. The tencel material is extremely comfortable, colour and style excellent. I thoroughly recommend A days March.”
J Lindberg
12/12Johan Lindeberg was originally the marketing director at Diesel. After his own ideas were continually repressed, he left the company and started his own label; which is now regarded as one of the coolest Scandinavian brands. J Lindeberg offers a range of elevated sport clothing that perfectly aligns with the current trend of athleisure, and will give you a casual chic look.
Customer Reviews: “My order was delayed at Heathrow for a couple of weeks, no doubt due to Brexit\Covid related issues.Once I flagged the issue, customer services immediately resolved problem and I received my new coat. The design and tailoring is superb. I am very pleased indeed. Thank you.”
Customer Reviews: “My order was delayed at Heathrow for a couple of weeks, no doubt due to Brexit\Covid related issues.Once I flagged the issue, customer services immediately resolved problem and I received my new coat. The design and tailoring is superb. I am very pleased indeed. Thank you.”