Whilst the United States of America might not have the rich and illustrious menswear traditions that England, Italy and France enjoy, in this day and age they are making some of the finest menswear available with its own distinct aesthetic.
From surf-inspired streetwear to the world’s finest underwear, the USA has made a name for itself in recent decades for producing brands that know how to do menswear which is more than a match for their transatlantic relatives. Everyone is familiar with the likes of Polo Ralph Lauren, Tommy Hilfiger and Brooks Brothers, whose preppy style defined menswear in the US, but what brands are developing the future style of menswear in the US right now?
There are an array of brands that have recently debuted and started taking a more modern approach to menswear in the US, all of which are contributing to the current and future styles which continue to grow and evolve from its preppy military roots. Expect more worldly, cultured and cosmopolitan aesthetics much like their European counterparts. It’s this evolution in US menswear that is taking the brands to the forefront of style in the sphere of men’s fashion.
From preppy blazers to denim jackets to jeans and sportswear, here are the brands that are defining the ways of American menswear as we know it today.
Where They’re Made
Whilst they are American labelled, not all of them are American made. With China being the global powerhouse for clothes manufacturing, don’t be surprised to see that many of these garments are made there or other regions of Asia. That’s not to say that the quality isn’t up to scratch. American labels are generally not too bad with ensuring quality standards – especially the smaller boutique names who don’t have the privilege of brand recognition yet and need to prove their worth through quality.
At the pricier end though some of these labels will opt for making their garments in the good old US of A or even regions of Europe with access to premium fabrics. If this aspect concerns you, do a bit of quick research with the label you like to see what initiatives they’ve undertaken to ensure quality goods and quality work practices in their country of manufacture.
Where To Buy Them From
A large majority of American menswear brands can be found online with shipping provided worldwide. This enables pretty much anyone to spy the latest looks from the States before ordering them to stay ahead of the seasonal game.
Everlane, END Clothing, East Dane and SSENSE are just some of the more popular places to start your journey into American-labelled menswear designs. Many of the brand we’ve mentioned also have their own dedicated online storefronts so you’re spoilt for choice.
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Founded in New York City in 2009, Saturdays NYC was started by three friends who shared a passion for surf culture and design. They started the brand to embody these passions and to bring an alternative design ethos to the NYC menswear scene.
J Crew was founded in 1942 and has been producing high quality, timeless garments ever since. Their designs are a twist on traditional looks, that keep them looking modern, but without veering away from their timelessness.
Todd Snyder was originally a designer for Polo Ralph Lauren and Gap before he started his own label. His collaborations include Champion, Red Wing Shoes and Timex. All of these collaborations and experience epitomises his brand as an American staple.
Outerknown was started by World Champion surfer Kelly Slater with a focus on sustainability and the planet. They have analysed each step of their production process to ensure minimal damage and harm is done to the planet. Not only have they been able to produce sustainable and ethically responsible clothing, but it looks great too.
When Everlane started in 2010, they took the traditional retail model and threw it in the bin. Unlike most clothing brands, Everlane uses a transparent pricing system which shows customers their margins and what it costs them to make the products. Their clothing are made in hand selected factories across the globe and use only ethically sourced materials. They are the antithesis of fast fashion and only produce minimalistic products that transcend trends and seasons.
Rag and Bone
Since 2002 Rag and Bone has been producing paired back minimal clothing that combines design cues from British heritage with an edgy, understated New York look. All of their garments are extremely wearable and are built to last.
Rowing Blazers, much like America's traditional menswear brands is inspired by college and university sport. Their designs hark back to the traditional retro preppy style and focus heavily on build quality. If you want to look preppy, but want to stand out, Rowing Blazers has you covered.
Flint & Tinder
A subsidiary of Huckberry, Flint and Tinder is a no fuss, no frills American brand. They focus on making simple, quality garments that are easy to style and suit the needs of your day to day American man.
Started in 2008 to employ as many Americans as possible after the fall out of the Financial Crisis, American Trench started out making Trench Coats all in the USA. Whist they continue to make these, the now also offer a range of other clothing.
Rhone makes some of the finest activewear for men. Their ethos is to perfectly pair fit, form and function to enable the wearer to perform at their best.
John Elliott makes some of the finest wardrobe essentials. His collections are considered the building blocks of a functional wardrobe and are constructed from the finest materials.
A favourite of celebrities, Rhude has been seen on the backs of Kendrick and Frank Ocean. The rest is history. Rhude's designs are modern and not something you'll find anywhere else. If your looking for something unique, look no further.
Another offshoot of Huckberry, Relwen pairs soft lines and rugged tailoring. Their designs are tough and embody an effortlessly cool demeanour.
Inspired by 'grunge-rock', Amiri's designs feature an array of metallic finishes, crazy patterns, soft and heavy fabrics. Made from ultra high quality materials, any of their items will last a lifetime and will likely always stand out from the crowd.