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The 20 Best Dad Clothing Brands That Will Make You Look Effortlessly Cool

‘Dad’ style has been on the resurgence for a few years now, especially 90s dad fashion which is now embraced by current streetwear trends. From high-waisted stonewashed jeans, chunky vintage sneakers, to novelty sweaters, these items have become increasingly more popular as they are synonymous with a laidback luxe guaranteed to make you look cool without even ‘trying’. Dad fashion is highly versatile, as there’s a vast selection of clothes out there catering to this particular look.

Whether it be Danny Tanner from ‘Full House’ who sparked the allure of colourful windbreakers, or it was Uncle Phil who triggered your obsession with baggy sweater vests, despite not being on our silver screens for quite some time, they could be fashion icons today. Not even the likes of Timothee Chalamet or ASAP Rocky could keep up with them.

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So, whether you’re after some simple basics, funky golf apparel, or Steve Job’s style turtlenecks, we have carefully selected a range of brands embracing the dad aesthetic. These brands will no doubt make you look effortlessly cool.

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