Buying a luxury watch isn’t always as simple as just buying a luxury watch. You need to do your research into the various brands to find one that speaks to you on a personal level. When you’re parting with the amount of cash required for a luxury timepiece, you’re going to want to make sure your investment is one you’re not going to regret down the line. So, while we would always recommend you at least try a watch on in a store before you buy, we are now presented with a solid selection of online watch stores that make it simple to score your ‘holy grail’ watch.
These watch stores give you access to some of the most prestigious brands around, including the likes of Rolex, IWC Schaffhausen, Breitling and A.Lange & Söhne to name a few, they also come with an incredibly high level of aftercare service. After all, your new watch is going to need maintenance to keep it at its ticking best, and these online purveyors of all things luxury time-teller know that all too well.
So, whether you’re looking for something of a Swiss luxury persuasion, you’re on the lookout for an affordable piece to start your collection or you’re after a pre-loved yet incredibly rare model, this is your guide to finding the perfect timepiece online with complete peace of mind.
Online Watch Stores FAQs
What to look for in a watch?
For your first watch, choose a recognizable brand with a classic movement and a design which can be called iconic, without going over the top. Also, consider one that fits your budget.
What is the entry-level purchase for a good watch?
You can get a decent piece of wristwear for between $500 to $1,500. This price bracket already includes big fashion brands, but no Swiss-made automatic movements.
How to choose a strap for a watch?
The strap of your watch must coordinate with your wrist size and complexion, as well as your outfit. When in doubt, always resort to a steel bracelet.
Watches of Switzerland
Anyone who knows luxury watches knows that Watches of Switzerland Australia is a top online watch store to buy from. This family-owned business founded nearly 25 years ago combes one of the best selections of brands and models with some, quite frankly, impeccable customer service, Watches of Switzerland Australia should be your first port of call when on the hunt for your grail piece.
With brands including A.Lange & Söhne, Breitling, IWC Schaffhausen, Tudor, TAG Heuer and Panerai being just a few of the high-profile names in their repertoire – and with an extensive selection of models available to buy directly online – it’s never been easier to order your new favourite piece from the comfort of your own home.
Watches of Switzerland Australia has its own service centre to help maintain your watch, and if the piece you own happens to still be under manufacturer warranty, Watches of Switzerland will send it directly to them, saving you the task. While you can step into stores in Sydney, Melbourne, Canberra and Perth, the online watch store provides a complete overview of models available to buy. Your new purchase awaits.
Kennedy is one of Australia’s most well-known and loved luxury watch retailers. The company has been trading since 1976 and has cemented itself as one of the country’s top Rolex specialists.
While you can visit physical stores in Sydney, Melbourne and Perth, the online portal (launched in 2020) combines an extensive range of some of the world’s best watches, with the brand’s impeccable customer service.
While jewellery may be Gregory’s specialty, this long-serving Australian retailer is also one of the best online watch stores to buy from.
Established in 1967, Gregory boasts one of Australia’s most extensive luxury watch portfolios, with stocked brands including Breitling, Bremont, IWC, Tudor and TAG Heuer. The online store provides the greatest overview as to what’s in stock, and you can always be guaranteed first-class aftercare.
Located in Karlsruhe, Germany, Chrono24 is one of the world’s most well known online watch stores that joined the marketplace in 2003. Their services draw from the inventory of more than 10,000 professional dealers and private sellers from over 90 countries with more than 300,000 watches on offer at any given time. Brands include Rolex, Omega, IWC, Breitling, Patek Philippe, Audemars Piguet, Panerai, TAG Heuer, Tudor, Cartier and Montblanc just to name a few.
Authenticity is guaranteed with Chrono24’s buyer protection program which includes over 2,000 screened dealers that are assessed in-house before they’re allowed to sell on their site. There are also safeguards like personalised support for post-sale issues. For further peace of mind, Chrono24 does not allow the sale of replicas or fakes and all dealers are required to investigate the watch’s authenticity and list all known modifications in as much detail as possible in the item description before selling.
All orders via Chrono24 are fully insured and come with a tracking ID. The site is fully optimised for the international market of both buyers and sellers with content presented in 22 languages.
Another major player in the men’s luxury fashion space is the award-winning MR PORTER hailing from the U.K. Besides high-end men’s fashion, they also stock an impressive range of the latest watches from brands like Breitling, Bremont, IWC, Jaeger-LeCoultre, Panerai, Piaget and TAG Heuer just to name a few. Their watch service provides express shipping to 170 countries with same day service in London and New York.
This is further bolstered with their timepiece authenticity guarantee which comes with being an authorised retail partner to every brand they stock. Their interesting watch content paired with their selection allows MR PORTER to regularly offer exclusive timepieces and limited edition models that are only available through them. Shipping meanwhile is insured and tracked until it reaches your doorstep and buyers can nominate to sign for the package upon arrival.
MR PORTER also has a 24/7 service should there be any post-sale queries. Their Aftercare service also includes a five-year warranty on all working parts and manufacturing faults.
You know the blog, now know the store. It was only a matter of time before the world’s most respected online watch publication opened up its own online watch store. Like MR PORTER, Hodinkee is an authorised watch retailer for the brands they stock. This includes a good mix of Swiss, German and Japanese names like Grand Seiko, NOMOS, TAG Heuer and Vacheron Constantin just to name a few.
The publication was founded in New York in 2008 and has acquired a penchant for stocking products that are designed with detail, crafted with care and built to last. As with most high value items sold online, Hodinkee offers insurance on every watch shipped to an address anywhere in the world. They also offer free returns and exchanges within 7-days of the purchase.
Another reputable online watch store hailing from New York is Jomashop. These guys have been around since 1987 and specialise in the wholesale trade of fine luxury goods including watches at the most competitive prices. Their range includes both new and pre-owned timepieces from some of the industry’s most reputable watchmakers such as Baume & Mercier, Panerai, Cartier, Rolex, TAG Heuer, Tissot and more.
Their authenticity program ensures that all new and unworn items are guaranteed authentic through their purchases via authorised dealers and distributors. As such, all new models come with original manufacturer’s serial numbers along with a 1 to 5 year warranty program. All shipped items also come with full insurance.
Authentic Watches have been around since 1979 and that’s clearly reflected in its bare-bones website design. Jokes aside, we’re not saying they’re not up for the job. The family-owned business began life as an authorised dealer of watches and jewellery before they moved online and set up an office in southern California.
From there they’ve been offering some of the world’s most sought after Swiss timepieces at extremely competitive prices along with the same level of service they’ve been providing since the 70s. True to their name, all watches sold here are brand new and 100 per cent authentic. Expect names like TAG Heuer, Breitling, OMEGA, Rolex, Montblanc, Panerai and more. All watches in transit are fully insured for selected countries so check with customer service before you pull the trigger.
Joining the UK contingency of luxury online watch stores is Jura Watches. These guys have a point of difference though in that they have 7 existing bricks and mortar boutiques to accompany their e-commerce site – all of which are authorised dealers to the brands they stock. The family-run operation holds partnerships with brands like Breitling, Grand Seiko, TAG Heuer, Longines, Oris and Bremont. They also look after the more affordable end of the market with names like Junghans, G-Shock, Victorinox and Daniel Wellington.
They also offer cool deals like a free watch winder with orders over £1,000 or a service in which buyers give their wrist dimensions to have the watch pre-adjusted before it arrives at your doorstep. In the shipping department, Jura can offer next day delivery within the UK. For international buyers can also purchase with Jura thanks to its worldwide shipping service on all orders.
Bob’s Watches is one of the largest and most trusted names when it comes to online watch shops. They began trading in 1999 and have since built an inventory that specialises specifically on Rolex, but they also deal with watchmakers like Patek Philippe, Panerai and Cartier.
Whether you’re buying or selling a high-end timepiece, Bob’s have the knowledge and expertise to get it done. All Rolex watches on offer from the Californian-based site are certified authentic whilst international shipping is available. Be sure to check the taxes though so there are no nasty surprises.
Beginning life as an online fashion destination from the U.K in 2008, Farfetch has quickly cemented themselves as a power player in luxury retail. Hop onto their watch section and you’ll be greeted with a small but carefully curated selection of timepieces from a host of Swiss names alongside designer labels. Think everything from Bell & Ross to Gucci to G-Shock to Ulysse Nardin.
The site has also intuitively categorised the watches based on racing, diving, aviation and designer to make for an easy browsing process. Prices can range from a few hundred for a Daniel Wellington to a few thousand for a Zenith so your best bet is to hit up the site yourself to see what you’re after. Farfetch offers international shipping via UPS standard or DHL Express.
You’ll know them as the high-end department stores in the U.K but what you probably didn’t know was that Selfridges also sell some bloody fine watches online. Their range consists of both luxury and fashion pieces from brands like Baume & Mercier, Bell & Ross, Blancpain, Bremont, Cartier, IWC, Hublot, Jugnhans, TAG Heuer, Zenith and Apple.
International shipping is catered for and customers can track their order via their user account. Selfridges can also send updates of your package to your phone via text so you’ll know exactly when it arrives.
Harrods doesn’t just sell watches, they educate customers on everything from the style to the complications to ensure you pick the perfect piece to suit your lifestyle. Venture online and you’ll be able to dabble in brands like Breitling, Cartier, Jaeger-LeCoultre, Montblanc, Hublot and TAG Heuer.
The Harrods name doesn’t need an introduction but if didn’t know, it’s one of the most renowned luxury department stores in the UK that was founded in 1834. Their bricks and mortar store have a fine watch room so you can rest assured that everything they sell online is 100% new and authentic. Shipping is available for international customers.
There’s no shortage of the British contingency here and Goldsmiths is another worthy mention to add to the list of online watch shops. Based in England, Goldsmith’s are the official retailer to Rolex but they offer so much more than that. New watches, luxury watches, designer watches, exclusive release, pre-owned, smartwatches; you name it and Goldsmith’s will likely stock it.
Their brand portfolio includes big-ticket names like Omega, IWC, Cartier, Zenith, Breitling, Bremont, Nomos, TAG Heuer, Tudor and many more. The peace of mind is also there as Goldsmith’s is the UK’s largest authorised retailer of luxury timepieces and Swiss watches.
Saks Fifth Avenue
Step inside one of New York’s finest luxury department stores without having to actually go to New York. Saks Fifth Avenue does watches online and you can expect brands like Alpina, Baume & Mercier, Longines, Tissot and Victorinox.
Shipping internationally is also a breeze now thanks to pricing shown in your local currency and any duties and taxes automatically calculated at the checkout. Customers can choose from standard (7-14 days) or express shipping (5-9 days).
Taking after Saks is another American luxury department store, Neiman Marcus. These guys are headquartered in Dallas, Texas and offer a limited yet distinguished line of timepieces to online customers. Prices can be shown in the local currency and duties and taxes are calculated for you at checkout. Paired with low international shipping rates and Neiman Marcus could be your ticket to shiny new wristwear.
Their inventory is more designer focused with brands like Bvlgari, Chopard, Franck Muller, Hermes and Piaget on offer.