The luxury watch and jewellery brand just released a video that shows their founder and creative director doing something more than a little sus.
Earlier this week, the New York-based brand shared a video to its Instagram account showing Jacob Arabo, the founder and creative director of the brand, ‘sketching’ the dial design of the Jacob & Co x CR7 Epic X: a personalized version of the brand’s most popular sports watch that pays homage to Cristiano Ronaldo, one of the greatest football players of all time.
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Superficially, the video is nothing more than a cute little marketing stunt. But what’s kind of funny about it is that it appears as if Arabo perfectly replicates Ronaldo’s signature from memory… Which has raised a few eyebrows. Check out the video below yourself and see what you think.
WATCH Jacob Arabo’s sketch below.
Let’s spell out the obvious here: Arabo isn’t drawing this watch dial free-hand. He’s clearly tracing the design: you can see how there’s a stack of papers under his sketch. That’s why he’s able to draw perfect circles without a compass and nail Ronaldo’s signature.
Fans online have had a field day making fun of the video, one joking “that’s how he made his first million, by faking famous people’s signatures” and another commenting “I know he made a lot of money by not paying his taxes!”
For the record: Arabo has never been done for tax evasion, but he was sentenced to two and a half years in federal prison back in 2008 for lying to investigators looking into a multistate drug ring.
Anyway, it’s a bizarre video for a very ugly watch.
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