If you’re reading this then we suspect that summer will be arriving soon (or has already arrived) wherever you live and you want to know how you can make yourself look better on the beach if that summer body just didn’t quite happen this year.
You don’t need a six-pack to attract attention on the sand (besides, dad bods are still very much in) as a perfectly styled pair of swim shorts can work wonders for you and will have other beachgoers subtly checking you out from behind their sunglasses. We’re not talking about board shorts here, but rather more tailored options that will be able to comfortably transition from seaside or poolside and straight to the hotel bar without looking out of place.
We’ve scoured our way through the beachwear ranges currently on offer and picked out what we consider to be the coolest swim short brands to buy right now.
American clothing brand Rhone is always on hand to deliver premium versions of menswear essentials. The label's swim wear range benefits from materials that offer plenty of stretch and stupidly quick dry times. They're handsome, ensuring you'll be catching eyes around the pool for all the right reasons.
Orlebar Brown is a British, smart men's swimwear brand for those looking for a classy niche product. Orlebar Brown's latest collection epitomises the phrase "timeless classic." From photogenic prints to more understated colour schemes, this designer swimwear is well worth a gander.
Putting a strong focus on sustainability, Bonobos' swim short collection is made from 85% recycled polyester. They're available in an extensive range of crazy patterns and prints too (and if you have kids, you can get matching boys versions too).
While you're likely to see Hugo Boss around the pools of Spanish all-inclusive resorts, they are, in fact, a great addition to any summer wardrobe. Available in a range of lengths, colours, prints and fabrics, Hugo Boss swim shorts are every bit as premium as their heritage name would suggest.
A New York based clothing and lifestyle brand, Saturdays NYC make surf-ready board shorts, paying homage to its Bondi roots in a functional, stylish package.
Canadian yoga and activewear king Lululemon also has its flexible limbs in swimwear. Swim shorts are offered in a variety of lengths, but colours are kept simple, letting the stretchy, water-repellent fabric do all the talking.
A lively Brazilian brand, Frescobol Carioca are all about showcasing the cool way of life. To that end they have crafted a swim short range inspired by the beach-to-club spirit of Rio de Janeiro. Sourcing refined fabrics, the linen-focussed range is punctuated with eye-catching prints and designed with practicality in mind.
This premium British menswear brand is for gents who appreciate clean lines, sharp fits and summer colours (with a few quirky patterns thrown in). Reiss' swim shorts are perfect for all-day wear, taking you from pool to (beach) bar with no qualms whatsoever.
With bright and sunny St Tropez origins, Vilebrequin cut their cloth with marine motifs and chic, playful designs. The epitome of "classic," Vilebrequin make men's swimwear staples in true luxury style.
Recognising that it's not just reclusive emo types who wear its clothing, British brand AllSaints also offers swim shorts for those want to rock an everyday-style short that holds up in the water. Perfect for summer getaways.
Onia is a New-York based clothing company that fashions subtle swimwear that never goes out of style. In other words: it's time to burn your baggy, 3/4 leg billabong threads. For a sophisticated clean cut look, elastic paneling and superfine mesh lining, you can't go past Onia's Elastic Calder range.
Venroy exemplifies the leisure centric Bondi-lifestyle. Fittingly, Venroy's board short designs range from flamboyant prints and intricate patterns to understated block colours, suitable for surfers and latte sippers alike.
At the vanguard of New York's fashion scene, designer Thom Browne, is famed for his tailoring with an edge. His swim wear range espouses a preppy aesthetic with a twist. A must have for men with cash to burn and a reputation to maintain...
Valentino are an artisanal Italian luxury brand who make creative, top draw swim wear. As quick drying as they are classy, this range of swim wear will take you from the sand to the club—and back again.
Paul Smith is a British fashion designer who has taken it upon himself to master the art of combining tradition and modernity. Along these lines, his swim short range re-affirms this focus, providing you with a product that sits between high fashion and formalwear, while taking reference from both.
With their HQ in New York, founding store in Toronto and name-sake from Europe, Club Monaco is a truly international fashion label. Their swimwear is no exception, staying true to the brand's timeless aesthetic with a timely summer range of swim shorts for the suave, worldly gentleman's bathing needs.
Masculinity meets elegance in Missoni. Typically Italian, Missoni have deliciously intertwined the descriptors "exuberant" and "classy" with their latest range. Check it out if you want prints that will draw the summer crowds' eyes away from the ice-cream in your hand, and towards your hard earned glutes...
If in doubt, Gucc it out. Gucci has quickly become one of the hottest brands on the planet. Gucci's over the top luxury design may not be everyone's taste but their swimwear is more refined for that next European holiday.
Although they are made by a high quality Sydney designer, Mocha Salt swim shorts are cut from high quality Spanish microfibre polyester, so that they last, and soften with use. Light in the water and quick to dry, this designer swim short maker could give most surf brands a run for their money.
Iconic Californian 70's surf brand with an Italian twist, Sundek has undergone a 2018/2019 facelift. With everything from camo prints to stripes and fishbones, Sundek is arguably the king of elastic waisted shorts.