The Playbook For The Modern Man

Where To Buy New, Used & Vintage Watches In Sydney

Time is ticking.

A luxury timepiece is a fine accompaniment to any man’s wardrobe so it’s imperative that they know the best places in town to score one when the time arrives. Whether it be your very first Swiss piece or a watch to mark a milestone, Sydney boasts no shortage of retail outlets for the world’s finest timepieces. We figured it was about time we collated a list of the most reliable places to score your watch.

As an aside, it’s also important to note that a lot of brands out there have their own flagship stores in Sydney. The following stores are independent watch retailers who stock a diverse collection of esteemed brands ranging from new right through to used vintage watches.

Swiss Concept


A self-proclaimed specialist in Swiss luxury timepieces, one shouldn’t overlook Sydney’s Swiss Concept store. It’s another player that has been around for two decades now having been established in 1995, so the reputation for quality and customer service is definitely evident. The business continues to pitch itself on being family owned and providing a high service to match the premium and limited edition Swiss watches on hand. Many of its customers today are returning customers who entrust Swiss Concept with their most prized timepieces. Their large showroom resides in the heart of Sydney’s Pitt street for easy accessibility .

Brands: Rolex, Audemars Piguet, Cartier, Chopard, Omega, Zenith, Tag Heuer, Ulysse Nardin, Roger Dubuis

Kennedy / Rolex

One of the country’s most enduring watch retailers founded by Louis and Martha Kennedy is LK Boutique. The humble store began life back in 1976 and is today one of the most respected watch retailers in the country with five specialty boutiques located across Sydney and Melbourne. The boutique stocks everything from jewellery to accessories but it’s their watches on offer that shine the brightest. The extensive range to choose from alone should be enough to satisfy the most discerning horology punter looking for the world’s newest leading timepieces.

Brands: Patek Phillipe, Rolex, Cartier, IWC, Tudor

Vintage Watch Co.

Catering to those who are after something special that is no longer in production is Vintage Watch Co. The store is conveniently located in Sydney’s The Strand Arcade and serves both the customer and seller of fine luxury watches. Established in 1994, the store has built a solid reputation over the decades for stocking a wide selection of new, modern and vintage watches along with an assortment of watch accessories. So whether it’s a heirloom piece you’re after or a modern piece, Vintage Watch Co. can help with competitive pricing. For peace of mind purchasing they even offer a 12 month guarantee on all transactions.

Brands: Rolex, Omega, IWC, Breitling, Patek Philippe, Panerai, Cartier and Tag Heuer, Longines, Tissot, RADO, U-Boat, Maurice Lacroix, Victorinox


Watches Of Switzerland

Another family-owned watch retailer steeped in extensive knowledge of luxury timepieces is Watches of Switzerland. The family owned business which began with Eric van der Griend in 1996 has today grown to incorporate the help of his children whilst boasting over twenty brands and 4,000 references of Swiss watches. Additionally, they are also the exclusive Australian retailer of A. Lange and Söhne timepieces. With no shortage of watches to choose from and the reputation as an official retailer across Sydney, Melbourne and Perth, you can bet that the boutique will have exactly what you’re after.

Brands: Rolex, A. Lange and Söhne, Jaeger–LeCoultre, IWC, Cartier, Panerai, Hublot, Piaget, Breitling

Nicholas Hacko / Clockmaker

Nicholas Hacko is a Sydney-based watchmaker who offers an exacting service with a difference in the sea of reputable boutiques. As an independent watchmaker, Nicholas Hacko focuses on the repair and resale of pre-owned mechanical watches of demanding quality. That means a lot of them are Swiss and the range is a constant rotation of some of the most prized and out-of-production models one could get their hands on. The service is made easier by a subscription service which lets customers know when there are new arrivals before they sellout. Each watch also comes with a comprehensive ownership history and condition for peace of mind.

Brands: Rolex, IWC, Panerai, Omega, Zenith, JLC

Gregory Jewellers

Another one of Australia’s oldest retailers is Gregory’s Jewellers, an institution of fine horology which has been stomping around since 1967. With a robust dedication to customer service alongside an offering of heritage craftsmanship, Gregory’s today boasts one of the city’s most extensive watch portfolios to inject both style and elegance into a customer’s needs.

Brands: Baume & Mercier, Bell & Ross, Breitling, Bremont, Frederique Constant, Gucci, IWC, Oris, Rado, TAG Heuer, Tissot, TW Steel, Tudor, Raymond Weiland, Seven Friday

Zaeger Diamonds & Watches

Operating in the wholesale segment, Zaeger has been a specialist in the luxury watch market for 25 years. Their main drawcard is offering customers rock bottom wholesale prices direct to the public. Their Sydney showroom located on Castlereagh St allows customers to buy, sell and trade both new and pre-owned luxury timepieces across Australia. As such, the business pitches itself on providing the perfect combination of competitive pricing, honest and reliable customer service specialists.


Brands: Baume & Mercier, Bell & Ross, Breguet, Breitling, Bvlgari, Cartier, Chopard, Hublot, IWC, Jaeger LeCoultre, Longines, Maurice Lacroix, Montblanc, Omega,  Panerai, Patek Philippe, Piaget, Rolex, Tag Heuer, Tudor, Vacheron Constantin,  Zenith

The Hour Glass

Hailing from Asia as one of the most esteemed retailers of luxury watches, The Hour Glass sports over 40 boutiques across nine cities including Sydney. Leading the advocacy movement of not just fine watches but also horology, The Hour Glass is endeavouring to be the watch world’s leading cultural retail enterprise for both enthusiasts and collectors. They stock over 50 of the world’s best brands of Swiss made watches under the one roof.

Brands: Audemars Piguet, Cartier, Hublot, IWC, Patek Philippe, Richard Mille, Rolex, TAG Heuer

J Farren Price

One of the oldest retailers of fine timepieces in Sydney is John Farren Price. The store was established way back in 1942 with a focus on providing watch connoisseurs with the best selection of European watches in the world. More importantly, John was the first to introduce these coveted timepieces into Australia.

That tradition and robust reputation continues today with the store bringing in some of the most exclusive quality watches, both in classic and modern guise.

Brands: Rolex, Chopard, Hublot, IWC, Panerai, Patek Phillipe, Tudor, Vacheron Constatin

Watch Exchange

The Watch Exchange team boasts experienced buyers who strive to provide the highest quality of new and pre-owned watches. Customers are both local and international so the selling power is no doubt robust as are the highly sought after models that come through. Their goal in the watch retail space is to provide the best advice, product and service to their customers. They also have a store in Westfield Bondi Junction to make acquiring that perfect peace simple.


Brands: Rolex, Richard Mille, Audemars Piguet, Panerai, Chanel, Hublot, Cartier, Breitling, Patek Philippe, Frank Muller, Tag Heuer

Timekeeper Boutique

New kids on the block is the Timekeeper Boutique in the Strand Arcade. Owner Ian is part of the Hour Glass family and the selection on offer will suit those wanting to spend about $20,000 on a pre-owned timepiece. On our most recent visit the boutique had a great selection of Rolex and Audemars Piguet, even some brand new HYT models on display too. Drop in-store as their website kinda sucks and isn’t worth the visit.

Location: The Strand Arcade Shop 14, 412-414 George Street Sydney NSW 2000 Australia
 Rolex, HYT, Patek, Audemars Piguet, Alange Sohne, Hublot

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